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Nordfält J: Retail Marketing

Retail Marketing

Shopper Behaviour and Retail Management at the Point-of-Purchase

Psychology Revivals

Second Edition

Fires and Human Behaviour

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Concepts and Contexts

Introduction to Marketing

This book analyses Artificial Intelligence (AI) and its impact on sustainability, ethics, security, and society. It provides actionable strategies for eco-friendly AI, navigating legal frameworks, and implementing ethical practices. It examines security challenges from AI misuse, outlining necessary cybersecurity enhancements. Real-world case studies bridge theory and practice. Guidance is provided for aligning AI adoption with societal and environmental goals, promoting responsible AI development for a sustainable future. This comprehensive study of AI begins by looking at AI's role in environmental sustainability, providing actionable strategies for eco-friendly AI development and deployment. This includes understanding the complex relationship between AI and the environment to minimize its footprint and promote AI solutions that contribute to environmental goals. The authors extend into insightful discussion on navigating the intricate legal frameworks and implementing ethical AI practices. This guidance reduces the risk of legal challenges and reputational damage, leading to increased trust and responsible AI development and use. Bridging the gap between theory and practice is another important feature in this book. With real-world case studies, the reader gains practical understanding of how AI is being used in different contexts. This further enhances the accelerated adoption and increased innovation of AI solutions in different fields. This book provides a clear roadmap for responsible and sustainable AI integration, aligning AI initiatives with broader societal objectives.The primary audience for this book includes business leaders, professionals, policymakers, technologists and AI practitioners.

The Blueprint for AI Adoption and Societal Transformation

Who We Become When Life Makes Other Plans

The Other Side of Change

Drive Sustainability, Economic Renewal and Cultural Integrity

Destination Stewardship

A new operating system for business in the age of AI

Market-Led Growth

A Guide to Qualitative Methodologies

Queer and Feminist Research

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

Retail Marketing

Weitere Titel zum Thema