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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Carlos Augusto Jiménez

Redvolución

Los cambios sociopolíticos a través de las redes sociales

Lila Mackay

The No.1 bestselling author of the Why Mummy series' debut novel for young YA readers!¿¿¿¿¿¿¿¿¿¿Fourteen-year-old Emily is gloomily spending the summer with her mum's best friend Uncle Tom, helping him renovate his house, instead of being at home hoping the gorgeous Toby will ask her out. Worse, she's broken her phone and left her iPad at her dad's house. How is she supposed to survive without her tech, her BFF and her social life? No one understands her despair, least of all the boomers.Then she finds her mum's old diary. MASSIVE CRINGE. But as Emily starts to read, she's stunned to discover that her mum was once a teenager too. A nineties teenager called Lila MacKay, who was VERY MISUNDERSTOOD. It's a long-forgotten era of weird fashions, TV shows and music Emily's never heard of. There are boys too, notably cute Park Boy Tom and her mum's dorky neighbour Weird Nicky. And as she becomes more and more invested in Lila's teenage life, Emily begins to wonder if perhaps she and her mother are not so different after all...¿Perfect for fans of Geek Girl and readers who are that next age up from Lottie Brooks.¿Readers LOVE Lila Mackay!"I can't wait to find out what happens next for Lila as I know there are more diaries to read! Perfect for fans of Lottie Brooks. I was looking for a new series to get into!!" - Nia, 13"Absolutely brilliant!""Every time I put it down, my 16-year-old daughter picks it up and reads it!""I am clearly not the demographic for this novel (but can identify greatly with it as I was a teenager in the nineties) - however, my daughter IS, and she genuinely really, really loves it!"

Lila Mackay is very Misunderstood

Als wäre Fuuko nicht schon mysteriös genug, gibt ihr jüngstes Verhalten Yuni nur noch mehr Rätsel auf. Was erhofft sich Fuuko wirklich von ihrer Beziehung zu Yuni? Währenddessen scheint sich auch die Stimmung zwischen Nanase und Yuki zu verändern ...

Als wäre Fuuko nicht schon mysteriös genug, gibt ihr jüngstes Verhalten Yuni nur noch mehr Rätsel auf. Was erhofft sich Fuuko wirklich von ihrer Beziehung zu Yuni? Währenddessen scheint sich auch die Stimmung zwischen Nanase und Yuki zu verändern …

My Girlfriend Is Not Here Today 06

Schlaglichter

'[The DSA] will ensure that the online environment remains a safe space.' - So bewirbt die Kommissionspräsidentin Ursula von der Leyen den Digital Services Act (DSA), eine europäische Verordnung, die darauf abzielt, die Marktmacht großer Online-Plattformen wie Facebook, X, TikTok &amp; Co. einzuhegen. Julia Fischer fokussiert in ihrem Buch das Narrativ der Herstellung eines ¿sicheren Online-Umfelds¿ und fragt: Wer oder was soll durch den DSA geschützt werden und welche Bedeutungen von Un/Sicherheiten werden dabei hervorgebracht? In Anschluss an Autor*innen der Gender Studies sowie der politischen Philosophie legt die Arbeit die Mechanismen der Produktion von Un/Sicherheiten sowie entsprechende Prekarisierungseffekte im DSA offen, um so die Untrennbarkeit von Schutz und Gefährdung in den Blick zu nehmen. Dabei wird deutlich, inwiefern die staatlichen Strukturen der EU gemeinsam mit den Unternehmen im DSA als diejenigen diskursiviert werden, die schützen, während eine potenzielle Mitwirkung der Zivilgesellschaft bei der Herstellung von ¿Sicherheit¿ weitestgehend ausgeblendet wird.

Der Digital Services Act zwischen Sicherheitsphantasmen und geteilten Fürsorgepraktiken

Soziale Medien als ¿sicherer¿ Raum?

'Full of unbelievable nonsense' Ian Hislop 'A tour de force' Jeremy Vine 'An excellent piece of investigative journalism' Julia Ebner, Telegraph 'A compelling guided tour of a dystopian underworld' John Naughton, Observer MY NAME IS MARIANNA SPRING AND SOME OF MY TROLLS SAY THEY WANT TO KILL ME Threats and abuse litter my social media feeds. They infect my everyday life. Sometimes the people behind the messages try to find me in person. This seems to be the price of venturing into the world of conspiracy theories, hate and algorithms. And it turns out, I am far from alone. In 2020, I became the BBC's first disinformation and social media correspondent, and since then I have been trying to understand conspiracyland. Where does the vitriol come from? What drives otherwise reasonable people to believe that almost everything - from the worst attacks and wars to global health crises and climate change - is a hoax designed to kill or control millions of us? In Conspiracyland I tell the first-hand stories of the trolls and the trolled, those behind the information battle that threatens not just the way society works, but also some of the qualities we value most about being human: respect, fairness, tolerance, integrity and kindness.

'Full of unbelievable nonsense' Ian Hislop 'A tour de force' Jeremy Vine 'An excellent piece of investigative journalism' Julia Ebner, Telegraph 'A compelling guided tour of a dystopian underworld' John Naughton, Observer MY NAME IS MARIANNA SPRING AND SOME OF MY TROLLS SAY THEY WANT TO KILL ME Threats and abuse litter my social media feeds. They infect my everyday life. Sometimes the people behind the messages try to find me in person. This seems to be the price of venturing into the world of conspiracy theories, hate and algorithms. And it turns out, I am far from alone. In 2020, I became the BBC's first disinformation and social media correspondent, and since then I have been trying to understand conspiracyland. Where does the vitriol come from? What drives otherwise reasonable people to believe that almost everything - from the worst attacks and wars to global health crises and climate change - is a hoax designed to kill or control millions of us? In Conspiracyland I tell the first-hand stories of the trolls and the trolled, those behind the information battle that threatens not just the way society works, but also some of the qualities we value most about being human: respect, fairness, tolerance, integrity and kindness.

Trolls, True Believers and the New Information War

Conspiracyland

How to Transform Your Smartphone Habits

The Phone Fix

Zum Werk Anwaltschaft, Rechtsabteilungen in Unternehmen sowie Gerichte sind zunehmend mit der rechtlichen Beurteilung von Sachverhalten im Zusammenhang mit sozialen Netzwerken befasst. Dabei geht es nicht nur um Influencer-Marketing, sondern um eine Vielzahl weiterer Rechtsfragen rund um den Betrieb von sozialen Netzwerken und die Handlungen der Nutzerinnen und Nutzer, wie etwa das Erstellen, Liken und Kommentieren von Posts. Bei dem Social-Media-Recht handelt es sich um eine Querschnittmaterie, die neben Fragen des Urheber-, Persönlichkeits-, Telemedien-, Datenschutz- und Lauterkeitsrechts auch das Sozial-, Steuer- und Arbeitsrecht betrifft. Dargestellt wird in diesem Zusammenhang auch die Haftung von Nutzerinnen und Nutzern sowie der Plattformen. Praktische Relevanz hat zudem die Regulierung der Plattformen, etwa durch den Digital Services Act (DSA), den Digital Markets Act (DMA), die Verordnung zur Förderung von Fairness und Transparenz für gewerbliche Nutzer von Online-Vermittlungsdiensten (P2B-VO) und den Medienstaatsvertrag (MStV). Das Rechtshandbuch stellt die rechtlichen Themen für die Praxis systematisch und umfassend dar und bietet auch Lösungsansätze für bisher noch nicht höchstrichterlich entschiedene Fragestellungen. Vorteile auf einen Blick<ul><li>Querschnittsmaterie systematisch dargestellt</li><li>praxisorientierte Erläuterungen</li><li>Lösungsansätze für bisher nicht gerichtlich entschiedene Fragen</li></ul> Zur Neuauflage Die Neuauflage befindet sich auf dem aktuellen Stand von Gesetzgebung und Rechtsprechung. Neue Entwicklungen, wie insbesondere der Einsatz von Künstlicher Intelligenz sind ebenfalls berücksichtigt. Zudem wurde das Werk um Kapitel zur Künstlersozialversicherung sowie zum Steuer- und Arbeitsrecht erweitert. Zielgruppe Für Anwaltschaft, Rechtsabteilungen in Unternehmen und Gerichte.

Handbuch Social-Media-Recht

Compliance für die Praxis

Arbeitsrecht und Compliance

Social Media im Betrieb

"Ahead of looming layoffs within the ongoing decimation of media, Jacob Goldberg, a culture writer in New York, knows what will save him: a podcast. Not just any podcast, but something that will demonstrate his singular thoughtfulness in an oversaturated, competitive market. When Jacob learns the true, tragic circumstances behind the mysterious death of Seth, one of his best friends from high school, his world is turned completely upside down. But when the dust settles, he realizes has an idea worth digging into. Of course, it's not so simple. Learning the truth-or at least, the beginning of it-sends Jacob spiraling. His increasing obsession ultimately leads him back home to Chicago, where he tracks down Lee, a once up-and-coming musician who probably knew Seth best at the end of his life. As his investigation deepens, Jacob's drive to find out the truth-and whether there's a deeper story to be told about the fault lines of our memories, life and death on the internet, and the people we never forget-grows into a desperation to discover whether it even matters. If not, can he make it? A poignant and funny novel about grief, loneliness, memory, and the unique existential questions inherent to the digital age, See Friendship introduces a new voice in fiction-a writer known for his pitch-perfect cultural criticism, with a depth of literary talent"--

“A sharp and affecting meditation on the contours of friendship, the seams of our digital lives, and the elasticity of memory. Wickedly funny and deeply impactful. . . . It's a literal triumph.”—Bryan Washington, author of Memorial and Lot“Astonishingly intelligent. . . . A stunning first novel.” —Brandon Taylor, author of The Late Americans“At heart a millennial’s take on grief-inflected nostalgia. . . . “See Friendship” rejects catharsis in favor of the diffuse grays of extended mourning. . . . The final chapter decenters Jacob in order to unfold outward — wonderfully so, like its own small metaphor of the internet. Gordon’s smart novel on the warping effects of nostalgia and technology asks us to follow some Forsterian advice from a century ago: Only connect.” &nbsp;—&nbsp;The New York Times Book ReviewCritic Jeremy Gordon makes his literary debut with this whip-smart novel of contemporary fiction about a young man who learns the devastating truth behind his friend's death, propelling him on an odyssey of discovery into the nature of grief in the digital age, the meaning of friendship, and the limits of memory.Amid the ongoing decimation of media, Jacob Goldberg, a culture writer in New York, knows what will save him: a podcast.&nbsp;And not just any podcast, but something that will demonstrate his singular thoughtfulness in an oversaturated, competitive market.&nbsp;When Jacob learns the true, tragic circumstances behind the mysterious death of Seth, one of his best friends from high school, his world is turned completely upside down. But when the dust settles, he realizes he&nbsp;has an idea worth digging into—a search for the truth about friendship and memory.Of course, it’s not so simple. Learning the truth—or at least, the beginning of it—sends Jacob spiraling. His increasing obsession ultimately leads him back home to Chicago in this complex coming of age story, where he tracks down Lee, a once up-and-coming musician who probably knew Seth best at the end of his life. As his investigation deepens, Jacob's drive to find out the truth—and whether there’s a deeper story to be told about the fault lines of our memories, life and death on the internet, and the people we never forget—grows into a desperation to discover whether it even matters.A poignant and funny work of literary fiction about grief, loneliness, memory, and the unique existential questions inherent to the digital age,&nbsp;See Friendship&nbsp;introduces a new voice in fiction—a writer known for his pitch-perfect cultural criticism, with a depth of literary talent.

See Friendship

Schritt für Schritt

Das Lehrbuch bietet einen verständlichen Überblick über das spannende Thema Marketing. Schritt für Schritt führt es in die wichtigsten Grundlagen des Marketings ein: Marktforschung, Konsumentenverhalten, Strategisches Marketing, Produkte und Programme, Marken, Preise und Konditionen, Vertrieb und Kommunikation.
Die aktuelle Ausgabe wurde umfassend überarbeitet und durch zahlreiche aktuelle Beispiele ergänzt. Zudem wurden relevante neue Themen des Digitalen Marketings wie App-Marketing, Retail Media, KI-gestütztes Marketing und Digitales Pricing hinzugefügt.
Eine klare Struktur mit zahlreichen Aufzählungen, Schaubildern und Übersichten sorgt dafür, dass schnell ein Verständnis für Marketing entwickelt wird. Viele realistische Beispiele aus unterschiedlichsten Branchen ermöglichen den sofortigen Transfer der Marketing-Theorie in die Praxis.

utb+: Begleitend zum Buch steht ein E-Learning-Kurs mit 300 Fragen und Antworten zur umfangreichen Lernstandskontrolle zur Verfügung. Erhältlich über utb.de.

Arbeitsbuch mit eLearning-Kurs

Marketing Schritt für Schritt

The surprising story of how corporate scandals - from Enron to the Facebook privacy scandal - change the way the world works for the better. Pepper Culpepper and Taeku Lee draw on a decade of research on policymaking and public opinion to show us how scandals can ignite a public with few political outlets for their discontent. Scandals don't simply dominate news cycles: they can provoke us to demand better policy, spurring governments to adopt rules that protect us from massive corporations run amok. Today it is giant companies, not governments, who run the world. They launch rockets into space, control satellite communication and develop era-defining AI technologies. But around the globe, these corporate titans are facing increasing public hostility. Tech giants are seen as promoting misinformation, undermining democracy and violating our privacy. Big banks, reeling since the financial crisis of 2008, continue to be racked with major scandals. Drawing on real-life examples such as the powdered milk scandal that rocked France, the VW scandal in Germany, the Goldman Sachs scandal in the United States, Cambridge Analytica in Britain and Samsung in South Korea - the authors show that these scandals are not just symptoms of a careless corporate elite, they are opportunities for real political change. Pepper Culpepper and Taeku Lee reveal how the shared anger of citizens can be channelled into a backlash that has the potential to reinvigorate our failing democracies. One corporate scandal at a time.

The Age of Corporate Scandal and How it Could Save Democracy

Billionaire Backlash

Bloomsbury Studies in Digital Cultures

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of 'drama' online for internet fame/infamy and financial gain. On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la 'aspirational' role-modelling is fast becoming stale to audiences in this very saturated space. Enter the use of 'online drama' to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media. Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the 'influencer apology', 'call out culture', 'cancel culture', and 'meme factories' to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of ‘drama’ online for internet fame/infamy and financial gain.
 On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la ‘aspirational’ role-modelling is fast becoming stale to audiences in this very saturated space.

Enter the use of ‘online drama’ to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media.
 Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the ‘influencer apology’, ‘call out culture’, ‘cancel culture’, and ‘meme factories’ to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

How Attention Economies are Changing

Provoking Online Drama

WINNER OF THE NATIONAL BOOK AWARD FOR NONFICTION WINNER OF THE PALESTINE BOOK AWARDS One Day, Everyone Will Have Always Been Against This is an urgent and necessary reckoning about what it means to live in the West today. As an immigrant, Omar El Akkad believed the West offered freedom and justice for all. Over the past twenty years he reported on the various Wars on Terror, Ferguson, climate change, Black Lives Matter protests, and more. He won awards for his journalism and his fiction. But now, watching the unmitigated slaughter in Gaza, he comes to the conclusion that much of what the West promises is a lie. This powerful book is a chronicle of Omar's painful realisation, a moral grappling with what it means - as a citizen, as a father - to carve out some sense of possibility during these devastating times. This is a book for those that have tired of moral emptiness. This is a book for everyone who wants something better.

The debut non-fiction book from the award-winning novelist and journalist unpicks the hypocrisy and injustices of the West at a volatile and shocking time

One Day, Everyone Will Have Always Been Against This

Redvolución

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