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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Carlos Augusto Jiménez

Redvolución

Los cambios sociopolíticos a través de las redes sociales

edition suhrkamp

Fluchtlinie des Digitalen

Faschisierung

Das globale digitale Ökosystem wird von einigen wenigen Technologieunternehmen kontrolliert. Es baut auf Abhängigkeiten auf, die während der klassischen Kolonialzeit entstanden sind. Heute muss der Kolonisator nicht mehr physisch in einem kolonisierten Land anwesend sein, um das kolonisierte Volk mit der Peitsche zu schlagen: Die globale digitale Architektur gibt den Kolonialherren subtilere Werkzeuge der Ausbeutung an die Hand.
 
 Satyajeet Malik zeigt in seinem bahnbrachenden Buch strukturelle und systemische Entwicklungen einer globalen Architektur, deren Ziel es ist, die Souveränität zu untergraben und die Ausbeutung der Länder des Globalen Südens zu intensivieren. Auch wenn sich die Form und die Strategie der kolonialen Ausbeutung geändert haben, bleibt ihr Hauptziel dasselbe: die Gewinnung von Reichtum und Ressourcen auf Kosten anderer.

Wie Großkonzerne und Supermächte den Kolonialismus fortsetzen und global ausbeuten

Der digitale Raubzug

Schritt für Schritt

Das Lehrbuch bietet einen verständlichen Überblick über das spannende Thema Marketing. Schritt für Schritt führt es in die wichtigsten Grundlagen des Marketings ein: Marktforschung, Konsumentenverhalten, Strategisches Marketing, Produkte und Programme, Marken, Preise und Konditionen, Vertrieb und Kommunikation.
Die aktuelle Ausgabe wurde umfassend überarbeitet und durch zahlreiche aktuelle Beispiele ergänzt. Zudem wurden relevante neue Themen des Digitalen Marketings wie App-Marketing, Retail Media, KI-gestütztes Marketing und Digitales Pricing hinzugefügt.
Eine klare Struktur mit zahlreichen Aufzählungen, Schaubildern und Übersichten sorgt dafür, dass schnell ein Verständnis für Marketing entwickelt wird. Viele realistische Beispiele aus unterschiedlichsten Branchen ermöglichen den sofortigen Transfer der Marketing-Theorie in die Praxis.

utb+: Begleitend zum Buch steht ein E-Learning-Kurs mit 300 Fragen und Antworten zur umfangreichen Lernstandskontrolle zur Verfügung. Erhältlich über utb.de.

Arbeitsbuch mit eLearning-Kurs

Marketing Schritt für Schritt

Martin Andree

Das Kompakthandbuch: Aktivitäten, Player, Märkte, Trends

Vermessung der digitalen Welt

The updated third edition of this proven, three-step, technology-driven job-hunting guide helps you quickly target potential employers and secure the essential first interview, streamlining the overall search process whether you're an entry-level worker, recent graduate, or career changer. In the aftermath of the pandemic and with the rise of AI technology, the way we do business—and look for work—has changed dramatically. The revised third edition of The&nbsp;2-Hour Job Search addresses how both of these driving factors have changed job-hunting methods and presents a three-step streamlined approach that produces results quickly and efficiently.&nbsp; Career consultant Steve Dalton provides you with updated advice on how to respond to pandemic-related shifts in job searching, how to use AI to your benefit, efficiently surf online job postings, reach out to contacts at your dream workplace and follow up strategically, and use professional platforms to your best advantage. Along with his own proven techniques, Dalton incorporates ideas from leading thinkers in behavioral economics, psychology, and game theory, as well as success stories from readers of the first two editions. The 2-Hour Job Search method has been so successful that it has been shared at schools across the globe and is a formal part of the curriculum for all first-year MBAs at Duke University. With this book, you'll learn how to make it work for you too.

Using Technology to Get the Right Job Faster

The 2-Hour Job Search, Third Edition

'Horrendously good' SELF ESTEEM'The funniest book I've read for a long time'DAVID NICHOLLS'Utterly ruthless'NEW YORK TIMES'Addictive ... I loved it!'RUFI THORPE'Twistedly funny'VINCENZO LATRONICO'Razor-sharp ... impossible to put down'JACK EDWARDSLONGLISTED FOR THE 2024 NATIONAL BOOK AWARD IN FICTIONWritten with the accomplished authority of a modern classic and the manic intensity of a loser's manifesto, Rejectionradically redefines what it means to be rejected by lovers, friends, society and oneself.We see a tryhard male feminist's passionate allyship turn to a furious nihilism as he realises that his feminism isn't getting him laid and a young woman's unrequited crush spirals into borderline obsession. As these characters pop up in each other's dating apps and social media feeds, or meet in dimly lit bars and bedrooms, they reveal the ways that our delusions can warp our desire for connection.A Book of the Year in Guardian, New York Times, Wall Street Journal, New Yorker, TIME, Vanity Fair, GQ, Service95 and more.A Jack Edwards Inklings Book Club Pick'Extremely dark ... laugh-out-loud funny'GUARDIAN'Divinely appalling'SCOTSMAN'Perversely funny'FINANCIAL TIMES'The funniest, darkest thing'ST. VINCENT'Blistering ... takes a magnifying glass to the mind of the internet age'VOGUE'An excruciating examination of modern losers in psychic distress'THE TIMES'Tulathimutte is a pervert and a madman and a stone-cold genius'CARMEN MARIA MACHADO, author of In the Dream House'You will be crawling out of your skin' JIA TOLENTINO, author of Trick Mirror'Mad, madcap genius' GARTH GREENWELL, author of Small Rain

Rejection

Juan Ferrer

José Manuel Vieira

Gestión del cambio

Alexander Hennig

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the 21st century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Vom Sehen und Gesehenwerden, von Selbstbildern und Selbstzweifeln - Moshtari Hilal über Schönheitsideale und Hässlichkeit 

Dichte Körperbehaarung, braune Zähne, große Nasen: Moshtari Hilal befragt Ideen von Hässlichkeit. In ihrem einzigartigen Buch schreibt sie von Beauty Salons in Kabul als Teil der US-Invasion, von Darwins Evolutionstheorie, von Kim Kardashian und von einem utopischen Ort im Schatten der Nase. Ihre Erkundungen, Analysen und Erinnerungen, ihre Bildzitate und eigenen Zeichnungen führen in jenen innersten Bereich, in dem jedes Selbstverständnis auf dem Prüfstand steht. Warum fürchten wir uns vor dem Hässlichen? Poetisch und berührend, intim und hochpolitisch erzählt Moshtari Hilal von uns allen, wenn sie von den Normen erzählt, mit denen wir uns traktieren.

Hässlichkeit

Ius Gentium: Comparative Perspectives on Law and Justice

This book offers a clear and comprehensive comparative examination of how two of the leading regulatory models, the European Union and the United States, protect children’s personal data and privacy online, focusing on two key frameworks: the General Data Protection Regulation (GDPR) and the Children's Online Privacy Protection Act (COPPA). It traces their legal foundations, historical evolution, regulatory context, and real-world impact, showing how each system addresses the complex challenge of safeguarding children in digital environments.Through accessible analysis, the book explores key issues including parental consent, age thresholds, and the effectiveness of age-verification and assurance mechanisms. The roles, responsibilities, and rights of parents, alongside the duties of data controllers, are examined in detail. It also highlights the gap between legal requirements and their practical enforcement, supported by case law and real-world examples, including social media practices such as child influencers and parental sharing. Taken together, these analyses examine whether current approaches adequately protect children’s best interests in digital environments.Moving beyond critique, the book calls for a shift toward more child-centered regulatory approaches. It addresses emerging challenges, particularly those driven by rapid advances in AI, and argues for integrating privacy and safety directly into digital design and system architecture, rather than relying heavily on parental oversight. In this respect, it emphasizes that effective protection of children’s privacy and personal data requires a coordinated, multi-stakeholder approach.This timely and insightful work is essential reading for legal professionals, academics, policymakers, and technology and industry practitioners, as well as all those concerned with the future of children’s rights in the digital age.

Online Privacy and Data Protection of Children in the European Union and the United States

Redvolución

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