Reasserting the Disney Brand in the Streaming Era
A Critical Examination of Disney+
Inhalt
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.
Bibliografische Angaben
Oktober 2024, 140 Seiten, Routledge Research in Cultural and Media Studies, Englisch
Taylor and Francis
978-1-032-42867-3