Museums, Social Inclusion, and Online Networks

Over the past few years an increasing number of museums have experimented with social media to demonstrate that they are listening and engaging in the world outside. While a number of new publications describe the rise of social media as a potential panacea for dwindling audiences, this book is unique in its recognition that participation has not, for the most part, affected the majority of museum practices. Using a number of global examples to describe and map the ways in which social media has been explored within communication programs, authors Russo and Kelly offer a window into the challenges which face future communication strategies and curatorial practices within museums. In this way new essential lessons for museum professionals, museum studies students, and potential collaborators are made accessible.