Reasserting the Disney Brand in the Streaming Era
Reasserting the Disney Brand in the Streaming Era
A Critical Examination of Disney+
Contenu
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.
Informations bibliographiques
octobre 2024, 140 pages, Routledge Research in Cultural and Media Studies, Anglais
Taylor and Francis
978-1-032-42867-3