Fokusthemen
Publikationen
Services
Autorinnen/Autoren
Verlag
Shop
LEXIA
Zeitschriften
SachbuchLOKISemaphor
Public Relations For Dummies

Public Relations For Dummies

Inhalt

PR secrets for making a splash with your brand

Public relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strategically and creatively sculpting public opinion. Discover the step-by-step process for planning and executing a good PR campaign. This handy guide explains exactly how, when, and why to use press releases, articles, social media, and other outlets to promote your message. And you'll get easy ideas for tracking the success of your PR efforts-so you can do even better next time.

Inside...

  • Grasping how PR campaigns work
  • Comparing PR and advertising
  • Utilizing classic PR tactics
  • Using speaking engagements, podcasts, virtual events
  • Responding to a PR crisis
  • Avoiding common mistakes

Bibliografische Angaben

März 2025, ca. 384 Seiten, Englisch
Wiley
978-1-394-28487-0

Schlagworte

Weitere Titel zum Thema