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Walsh Susan: Optimizing Sales and
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Optimizing Sales and Marketing Data

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Reset the agenda. Reimagine the boardroom

Uncharted Spaces

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Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Critical Concepts in Asian Studies

Marketing in China and East Asia CC 4V

Learn to build a web app that can monitor millions of posts across all social media platforms to chart public opinion in real time. Social media has become our modern-day agora, the place where we get our news and engage in political discourse. With disinformation, hate speech, foreign interference, authoritarianism, market monopolization, and political polarization all on the rise, monitoring social media in the public interest has never been so difficult nor so urgent. Social Media Observatory is an in-depth beginner’s guide to coding full-stack web applications in Python to track and analyze social media activity at scale, giving you unparalleled insights into the cultural and political conversations of our time, then empowering you to reach your own conclusions. You’ll start by coding a web app to monitor Russian disinformation channels discussing Ukraine on Telegram, then learn more adversarial methods to scrape the Wayback Machine, Instagram, and TikTok. You’ll detect Twitter bots following Saudi influencers, extract text-embedded URLs to reveal a white supremacist blogosphere, parse archived tweets to reveal the discourse leading up to the January 6 insurrection, and learn to circumvent Meta's and ByteDance's defenses to scrape Instagram and TikTok, collecting evidence of war crimes in the Middle East. Finally, you’ll write an API and deploy your observatory to a cloud server to collaborate with other investigators. By the end of the book, you’ll have a working website that allows collaborators to log in, request data collection, and perform analysis of collected data, via a point-and-click interface.&nbsp; Along the way, you’ll learn to: <ul><li>Use Python and RabbitMQ to retrieve Telegram data from a remote API</li><li>Store data with PostgreSQL and query it with SQLAlchemy</li><li>Analyze the data you’ve retrieved with Pandas, NetworkX, Gephi, and other tools</li><li>Use state-of-the-art AI tools to transcribe audio and classify text</li><li>Deploy a website with an interactive dashboard using FastAPI, Dash, Cytoscape, Uvicorn, Gunicorn, Nginx, AWS, and Let’s Encrypt</li><li>Containerize your apps with Docker and provision infrastructure with Pulumi</li></ul> Whether you’re a citizen scientist, a security researcher, a journalist, an activist, or a scholar, Social Media Observatory is an essential blueprint for building your window into online worlds.

Learn to build a web app that can monitor millions of posts across all social media platforms to chart public opinion in real time. Social media has become our modern-day agora, the place where we get our news and engage in political discourse. With disinformation, hate speech, foreign interference, authoritarianism, market monopolization, and political polarization all on the rise, monitoring social media in the public interest has never been so difficult nor so urgent. Social Media Observatory is an in-depth beginner’s guide to coding full-stack web applications in Python to track and analyze social media activity at scale, giving you unparalleled insights into the cultural and political conversations of our time, then empowering you to reach your own conclusions. You’ll start by coding a web app to monitor Russian disinformation channels discussing Ukraine on Telegram, then learn more adversarial methods to scrape the Wayback Machine, Instagram, and TikTok. You’ll detect Twitter bots following Saudi influencers, extract text-embedded URLs to reveal a white supremacist blogosphere, parse archived tweets to reveal the discourse leading up to the January 6 insurrection, and learn to circumvent Meta's and ByteDance's defenses to scrape Instagram and TikTok, collecting evidence of war crimes in the Middle East. Finally, you’ll write an API and deploy your observatory to a cloud server to collaborate with other investigators. By the end of the book, you’ll have a working website that allows collaborators to log in, request data collection, and perform analysis of collected data, via a point-and-click interface.&nbsp; Along the way, you’ll learn to: <ul><li>Use Python and RabbitMQ to retrieve Telegram data from a remote API</li><li>Store data with PostgreSQL and query it with SQLAlchemy</li><li>Analyze the data you’ve retrieved with Pandas, NetworkX, Gephi, and other tools</li><li>Use state-of-the-art AI tools to transcribe audio and classify text</li><li>Deploy a website with an interactive dashboard using FastAPI, Dash, Cytoscape, Uvicorn, Gunicorn, Nginx, AWS, and Let’s Encrypt</li><li>Containerize your apps with Docker and provision infrastructure with Pulumi</li></ul> Whether you’re a citizen scientist, a security researcher, a journalist, an activist, or a scholar, Social Media Observatory is an essential blueprint for building your window into online worlds.

Social Media Observatory

Chapman & Hall/CRC Data Mining and Knowledge Discovery Series

Written by leaders in the data mining community, including the developers of the RapidMiner software, this book provides an in-depth introduction to the application of data mining and business analytics techniques and tools in scientific research, medicine, industry, commerce, and diverse other sectors. It presents the most powerful and flexible open source software solutions: RapidMiner and RapidAnalytics. The new edition will update all chapters to RapidMiner 7, and will add at least six new chapters, including new chapters on text mining, time series, and educational data mining.

Written by leaders in the data mining community, including the developers of the RapidMiner software, this book provides an in-depth introduction to the application of data mining and business analytics techniques and tools in scientific research, medicine, industry, commerce, and diverse other sectors. It presents the most powerful and flexible open source software solutions: RapidMiner and RapidAnalytics. The new edition will update all chapters to RapidMiner 7, and will add at least six new chapters, including new chapters on text mining, time series, and educational data mining.

Data Mining Use Cases and Business Analytics Applications

RapidMiner, Second Edition

Improve Product and Service Design and Enhance Your UX Research

User Research

Practical Insights for Improving Customer Engagement

Neuromarketing

Gain the Confidence You Need to Succeed

Data and AI Skills

Original and unique, this text is an invaluable and exciting summary of a complex and extremely important subject. It gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor.

Revealing Corporate Brands

Optimizing Sales and Marketing Data

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

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