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Walsh Susan: Optimizing Sales and
Marketing Data

Optimizing Sales and Marketing Data

Strategies for Accuracy and Efficiency

How to Get Rich Doing Simple Things

The Sweaty Startup

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Practical Insights for Improving Customer Engagement

Neuromarketing

How to Build a Sustainable Talent Pipeline

Strategic People Sourcing

Use Technology to Improve Your Business

The Practical Guide to Digital Transformation

Making Better Business Decisions provides a toolkit for understanding the case for a new project, product or service, business change or other investment of resources. The phrase 'business case' is universally understood, but scratch below the surface and you will find that it has many different meanings depending on the context and culture of an organisation. This is completely understandable, but wouldn't it be helpful if there was a common approach and a common language to developing business cases? Stefan Sanchez and Alan Brown unpack the different elements of a business case, setting out in detail what should be covered as follows: ¢ Strategic case - why do we want to invest and what are the outcomes we want to achieve? ¢ Economic case - what choices do we have and how do we assess them to identify a solution? ¢ Commercial case - who are our delivery partners and what is the 'deal' with them? ¢ Financial case - can we afford it and where is the money coming from? ¢ Management case - how are we going to manage delivery and what is required for governance and approval? Increasing complexity in business alongside the accelerating pace of change means that businesses need a consistent and reliable basis for making more decisions, faster. Making Better Business Decisions offers this potential.

Making Better Business Decisions

Learn to build a web app that can monitor millions of posts across all social media platforms to chart public opinion in real time. Social media has become our modern-day agora, the place where we get our news and engage in political discourse. With disinformation, hate speech, foreign interference, authoritarianism, market monopolization, and political polarization all on the rise, monitoring social media in the public interest has never been so difficult nor so urgent. Social Media Observatory is an in-depth beginner’s guide to coding full-stack web applications in Python to track and analyze social media activity at scale, giving you unparalleled insights into the cultural and political conversations of our time, then empowering you to reach your own conclusions. You’ll start by coding a web app to monitor Russian disinformation channels discussing Ukraine on Telegram, then learn more adversarial methods to scrape the Wayback Machine, Instagram, and TikTok. You’ll detect Twitter bots following Saudi influencers, extract text-embedded URLs to reveal a white supremacist blogosphere, parse archived tweets to reveal the discourse leading up to the January 6 insurrection, and learn to circumvent Meta's and ByteDance's defenses to scrape Instagram and TikTok, collecting evidence of war crimes in the Middle East. Finally, you’ll write an API and deploy your observatory to a cloud server to collaborate with other investigators. By the end of the book, you’ll have a working website that allows collaborators to log in, request data collection, and perform analysis of collected data, via a point-and-click interface.&nbsp; Along the way, you’ll learn to: <ul><li>Use Python and RabbitMQ to retrieve Telegram data from a remote API</li><li>Store data with PostgreSQL and query it with SQLAlchemy</li><li>Analyze the data you’ve retrieved with Pandas, NetworkX, Gephi, and other tools</li><li>Use state-of-the-art AI tools to transcribe audio and classify text</li><li>Deploy a website with an interactive dashboard using FastAPI, Dash, Cytoscape, Uvicorn, Gunicorn, Nginx, AWS, and Let’s Encrypt</li><li>Containerize your apps with Docker and provision infrastructure with Pulumi</li></ul> Whether you’re a citizen scientist, a security researcher, a journalist, an activist, or a scholar, Social Media Observatory is an essential blueprint for building your window into online worlds.

Social Media Observatory

Bloomsbury Perspectives on Children's Literature

Paratext and the Politics of Authorship

Marketing Chinese Children's Books

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.

How to apply data to achieve measurable results

Data-Driven Marketing Strategy

Optimizing Sales and Marketing Data

Informations bibliographiques

Mots-clés

Informations bibliographiques

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