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Public Relations as Public Diplomacy
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Public Relations as Public Diplomacy

The Royal Bank of Canada’s Monthly Letter, 1943-2003
Buch (gebunden)ca. 110.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

Februar 2020, ca. 70 Seiten, Global PR Insights, Englisch
Taylor and Francis
978-0-367-33974-6

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