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Public Relations as Public Diplomacy
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Public Relations as Public Diplomacy

The Royal Bank of Canada’s Monthly Letter, 1943-2003
Livre (relié)env. 110.00 CHF
livrable dans env. 10-20 jours

This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

février 2020, env. 70 pages, Global PR Insights, Anglais
Taylor and Francis
978-0-367-33974-6

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