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Markel Mike: Practical Strategies for
Technical Communication

Practical Strategies for Technical Communication


<p>
Part 1 Working in the Technical-Communication Environment
 </p><h4>1 Introduction to Technical Communication</h4>
 <ul>
 <li>What Is Technical Communication?</li>
 <li>Why Technical Communication Skills Are Important in Your Career</li>
 <li>The Challenges of Producing Technical Communication</li>
 <li>Thinking Visually: Characteristics of a Technical Document</li>
 <li>Thinking Visually: Measures of Excellence in Technical Documents</li>
 <li>Skills and Qualities Shared by Successful Workplace Communicators</li>
 <li>A Look at Three Technical Documents</li>
 <li>Exercises</li>
 </ul>
 <h4>2 Understanding Ethical and Legal Obligations</h4>
 <ul>
 <li>A Brief Introduction to Ethics</li>
 <li>Your Legal Obligations</li>
 <li>The Role of Corporate Culture in Ethical and Legal Conduct</li>
 <li>Understanding Ethical and Legal Issues Related to Social Media</li>
 <li>Communicating Ethically Across Cultures</li>
 <li>Thinking Visually: Principles for Ethical Communication</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 <h4>3 Writing Collaboratively</h4>
 <ul>
 <li>Thinking Visually: Advantages and Disadvantages of Collaboration</li>
 <li>Managing Projects</li>
 <li>Conducting Meetings</li>
 <li>Using Electronic Tools in Collaboration</li>
 <li>Strategies for Online Communication: Jenny Gilbert on Crowdsourcing Data and Information</li>
 <li>Gender and Collaboration</li>
 <li>Culture and Collaboration</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 Part 2 Planning and Drafting the Document
 <h4>4 Analyzing Your Audience and Purpose</h4>
 <ul>
 <li>Understanding Audience and Purpose</li>
 <li>Using an Audience Profile Sheet</li>
 <li>Techniques for Learning About Your Audience</li>
 <li>Thinking Visually: Determining the Important Characteristics of Your Audience</li>
 <li>Communicating Across Cultures</li>
 <li>Applying What You Have Learned About Your Audience</li>
 <li>Writing for Multiple Audiences</li>
 <li>Determining Your Purpose</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 <h4>5 Researching Your Subject</h4>
 <ul>
 <li>Understanding the Research Process</li>
 <li>Choosing Appropriate Research Methods</li>
 <li>Choices and Strategies: Research Questions and Methods</li>
 <li>Conducting Secondary Research</li>
 <li>Using AI Chatbots</li>
 <li>Conducting Primary Research</li>
 <li>Choices and Strategies: Choosing Types of Questions for Questionnaires</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 <h4>6 Writing for Your Readers</h4>
 <ul>
 <li>Presenting Yourself Effectively</li>
 <li>Using Conventional Patterns of Organization</li>
 <li>Choices and Strategies: Choosing Effective Organizational Patterns</li>
 <li>Writing Clear, Informative Titles</li>
 <li>Writing Clear, Informative Headings</li>
 <li>Writing Clear, Informative Paragraphs</li>
 <li>Writing Grammatically Correct Sentences</li>
 <li>Structuring Effective Sentences</li>
 <li>Choosing the Right Words and Phrases</li>
 <li>Use Inoffensive Language</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 Part 3 Designing User-Friendly Documents and Websites
 <h4>7 Designing Print and Online Documents</h4>
 <ul>
 <li>Goals of Document Design</li>
 <li>Planning the Design of Print and Online Documents</li>
 <li>Understanding Design Principles</li>
 <li>Designing Print Documents</li>
 <li>Designing Digital Documents</li>
 <li>Consider Matters of Accessibility</li>
 <li>Design for Multicultural Audiences</li>
 <li>Combining Print and Digital Documents</li>
 <li>Strategies for Online Communication: Calvin Jones on Using Multiple Modalities</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 <h4>8 Creating Graphics</h4>
 <ul>
 <li>The Functions of Graphics</li>
 <li>Thinking Visually: Characteristics of an Effective Graphic</li>
 <li>Understanding the Process of Creating Graphics</li>
 <li>Using Color Effectively</li>
 <li>Choosing the Appropriate Kind of Graphic</li>
 <li>Choices and Strategies: Choosing the Appropriate Kind of Graphic</li>
 <li>Illustrating Numerical Information</li>
 <li>Illustrating Logical Relationships</li>
 <li>Illustrating Process Descriptions and Instructions</li>
 <li>Illustrating Visual and Spatial Characteristics</li>
 <li>Creating Effective Graphics for Multicultural Readers</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 Part 4 Learning Important Applications
 <h4>9 Corresponding in Print and Online</h4>
 <ul>
 <li>Understanding the Process of Writing Correspondence</li>
 <li>Choices and Strategies: Choosing a Type of Correspondence</li>
 <li>Presenting Yourself Effectively in Correspondence</li>
 <li>Use the Appropriate Level of Formality</li>
 <li>Communicate Correctly</li>
 <li>Project the "You Attitude"</li>
 <li>Avoid Correspondence Clichés</li>
 <li>Communicate Honestly</li>
 <li>Elements of a Letter</li>
 <li>Common Types of Letters</li>
 <li>Writing Memos</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 <h4>10 Applying for a Job</h4>
 <ul>
 <li>Establishing Your Professional Brand</li>
 <li>Understanding Job Search Strategies</li>
 <li>Elements of the Chronological Résumé</li>
 <li>Elements of the Skills Résumé</li>
 <li>Preparing a Plain-Text Résumé</li>
 <li>Writing Job-Application Letters</li>
 <li>Preparing for a Job Interview</li>
 <li>Writing Follow-up Letters or Emails After an Interview</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 <h4>11 Writing Proposals</h4>
 <ul>
 <li>The Logistics of Proposals</li>
 <li>Internal and External Proposals</li>
 <li>Solicited and Unsolicited Proposals</li>
 <li>The "Deliverables" of Proposals</li>
 <li>Research Proposals</li>
 <li>Goods and Services Proposals</li>
 <li>Persuasion and Proposals</li>
 <li>Understanding Contexts</li>
 <li>Describing What You Plan To Do</li>
 <li>Demonstrating Your Professionalism</li>
 <li>The Structure of the Proposal</li>
 <li>Summary</li>
 <li>Introduction</li>
 <li>Proposed Program</li>
 <li>Qualifications and Experience</li>
 <li>Budget</li>
 <li>Appendixes</li>
 <li>Task Schedule</li>
 <li>Description of Evaluation Techniques</li>
 <li>Sample Internal Proposal</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 <h4>12 Writing Informational Reports</h4>
 <ul>
 <li>Organizing Progress and Status Reports</li>
 <li>Concluding Progress and Status Reports</li>
 <li>Sample Progress Report</li>
 <li>Writing Incident Reports</li>
 <li>Writing Meeting Minutes</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 <h4>13 Writing Recommendation Reports</h4>
 <ul>
 <li>Understanding the Role of Recommendation Reports</li>
 <li>Using a Problem-Solving Model for Preparing Recommendation Reports</li>
 <li>Identify the Problem or Opportunity</li>
 <li>Establish Criteria for Responding to the Problem or Opportunity</li>
 <li>Determine the Options</li>
 <li>Study Each Option According to the Criteria</li>
 <li>Draw Conclusions About Each Option</li>
 <li>Formulate Recommendations Based on the Conclusions</li>
 <li>Writing Recommendation Reports</li>
 <li>Writing the Body of the Report</li>
 <li>Writing the Front Matter</li>
 <li>Writing the Back Matter</li>
 <li>Sample Recommendation Report</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 <h4>14 Writing Definitions, Descriptions, and Instructions</h4>
 <ul>
 <li>Writing Definitions</li>
 <li>Analyzing the Writing Situation for Definitions</li>
 <li>Writing Sentence Definitions</li>
 <li>Writing Extended Definitions</li>
 <li>Writing Descriptions</li>
 <li>Analyzing the Writing Situation for Descriptions</li>
 <li>Indicating Clearly the Nature and Scope of the Description</li>
 <li>Introducing the Description Clearly</li>
 <li>Providing Appropriate Detail</li>
 <li>Ending the Description with a Brief Conclusion</li>
 <li>A Look at Several Sample Descriptions</li>
 <li>Writing Instructions</li>
 <li>Strategies for Online Communication: Suzanne Barnhill on Moderating User Forums</li>
 <li>Understanding the Role of Instructional Videos</li>
 <li>Designing a Set of Instructions</li>
 <li>Drafting Effective Instructions</li>
 <li>Revising, Editing, and Proofreading Instructions</li>
 <li>A Look at Several Sample Sets of Instructions</li>
 <li>Writing Manuals</li>
 <li>Writer's Checklist</li>
 <li>Exercises</li>
 </ul>
 <h4>15 Making Oral Presentations</h4>
 <ul>
 <li>Understanding the Role of Oral Presentations</li>
 <li>Preparing the Presentation</li>
 <li>Analyzing the Speaking Situation</li>
 <li>Organizing and Developing the Presentation</li>
 <li>Preparing Presentation Graphics</li>
 <li>During a Presentation</li>
 <li>Choosing Effective Language</li>
 <li>Rehearsing the Presentation</li>
 <li>Thinking Visually: Delivering the Presentation</li>
 <li>Presenting to All Audiences</li>
 <li>Answering Questions After a Presentation</li>
 <li>Speaker's Checklist</li>
 <li>Exercises</li>
 </ul>
 Appendix: Reference Handbook
 <h4>A Documenting Your Sources</h4>
 <ul>
 <li>APA Style</li>
 <li>IEEE Style</li>
 <li>MLA Style</li>
 </ul>
 <h4>B Editing and Proofreading Your Documents</h4><p></p>



<p>
<b>'An inspiring guide to developing your personal brand, achieving your career goals and shaping the future of work' <i>Red</i><br><br> 'Everything every career woman needs to know and yet is rarely shared so honestly' Anya Hindmarch<br><br> 'Refreshingly relevant and practical' Roksanda Ilincic</b><br><br> Women have made great advances in the workplace, but despite that - and &nbsp;the overwhelming amount of career advice out there - the same issues continue to arise: how to succeed in a man's world, how to combine a career with a family, how to be authentic <i>and</i>&gt; fit in, and whether it is even possible to achieve a work-life balance while chasing career goals.<br><br> Unfortunately, much of the advice women are offered is badly out of date and lacking in 'cut-to-the-chase' strategies that really tally with their experience of the workplace now. What's more, the advice often tends to be defensive, focused on overcoming obstacles rather than drawing upon strengths.<br><br><i>Style and Substance</i>&nbsp;starts from a very different perspective. Written by Helena Morrissey, who has learned through her own experiences as a woman in the workplace and as a business leader, it will help you understand what really matters when it comes to career progression today, whatever your age, situation and aspirations.<br><br><i>Style and Substance</i>&nbsp;will show you how to build your own style - your personal brand - and how to have confidence in it, and in yourself. Once you realise how much agency you have and the steps that you can take to look the part, sound the part, feel the part and therefore be the part, you'll be empowered to achieve your goals in your own way, secure in who you are and what you have to offer.</p>


<b>'An inspiring guide to developing your personal brand, achieving your career goals and shaping the future of work' <i>Red</i><br><br> 'Everything every career woman needs to know and yet is rarely shared so honestly' Anya Hindmarch<br><br> 'Refreshingly relevant and practical' Roksanda Ilincic</b><br><br> Women have made great advances in the workplace, but despite that - and &nbsp;the overwhelming amount of career advice out there - the same issues continue to arise: how to succeed in a man's world, how to combine a career with a family, how to be authentic <i>and</i>&gt; fit in, and whether it is even possible to achieve a work-life balance while chasing career goals.<br><br> Unfortunately, much of the advice women are offered is badly out of date and lacking in 'cut-to-the-chase' strategies that really tally with their experience of the workplace now. What's more, the advice often tends to be defensive, focused on overcoming obstacles rather than drawing upon strengths.<br><br><i>Style and Substance</i>&nbsp;starts from a very different perspective. Written by Helena Morrissey, who has learned through her own experiences as a woman in the workplace and as a business leader, it will help you understand what really matters when it comes to career progression today, whatever your age, situation and aspirations.<br><br><i>Style and Substance</i>&nbsp;will show you how to build your own style - your personal brand - and how to have confidence in it, and in yourself. Once you realise how much agency you have and the steps that you can take to look the part, sound the part, feel the part and therefore be the part, you'll be empowered to achieve your goals in your own way, secure in who you are and what you have to offer.

Style and Substance

Master the Art of Influence and Build Life-Changing Alliances

Think Like a Spy

Disability, Illness, Neurodivergence and Ableism in Creative Writing

Divergent Writers

The Craft of Nonfiction

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<p>
Applying the methodology of 'reading-as-a-writer' to the craft of writing for young people, this critical and practical textbook combines close readings of contemporary middle-grade and YA literature with author interviews and writing exercises</p>


Critical Readings and Discussions on Craft

Writing for Young People


<p>
Get answers to the most commonly asked 'what should I do if...' questions in the workplace with this comprehensive and informative book.</p>


35 Questions You'll Need to Answer at Work

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<p>
The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.</p>


Take Your Business from Invisible to Unstoppable

The PR Bootcamp

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Tell

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The Craft of Fiction

Bloomsbury Writer's Guides and Anthologies

A Writer's Guide and Anthology

Short-Form Creative Writing


<p>
Discover the AI and data skills you'll need and develop your confidence to succeed in the digital age.</p>


Gain the Confidence You Need to Succeed

Data and AI Skills

Practical Strategies for Technical Communication

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