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Miller R: Successful Change
Communication

Successful Change Communication

How to Inform, Involve and Inspire Employees

The Jobs We Do, Told by the People Who Do Them

Is This Working?

Routledge New Directions in PR & Communication Research

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures.

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. It also explores how the growing number of professional communicators use strategic communication to position key ‘national’ issues. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures. Whether this increasing coherence and confidence arises from the growing availability of professional communication planning expertise, or the decreasing cost barriers associated with digital media, the outcome has been greater international political recognition for Palestine. By illustrating this effectiveness and symbolic coherence in the face of both poor internal mass media structures and political constraints, the Palestinian example may offer insights for other aspiring national movements and for public diplomacy.

Public Relations Strategies in Promoting Palestine

Communicating Statehood

How do we combat racism in a world determined to tell us it doesn't exist? To hold the line against racism, we need to know it when we see it. And as the dominant racial group in our society, White people must take up the charge. The problem is that White people haven't been socialised to detect racial bias in the way people of colour do. Racism is more than using racial slurs or overt, hateful speech, and it's more than unintentional slights; it's about an entire system that upholds Whiteness as the preferred standard. Fortunately, detecting it is a skill that can be learned. The Bias Gap is a re-education, call to action and practical guide, full of research-backed strategies including how to: · cultivate a growth mindset about bias · unlearn colourblindness and practice colour consciousness · talk to kids about race and racism - and bring others along for the journey At a time when diversity, equity and inclusion (DEI) is under coordinated attack, The Bias Gap is the essential toolkit for anyone who believes we all have a role to play in creating a more equitable world. Evelyn R. Carter, PhD, is a social psychologist and DEI expert, who has applied cutting-edge bias detection practices in a vast array of industries ranging from higher education to financial services, from technology to retail and professional sports, and at organisations like American Express, Burberry, Nike and Uber. Dr Carter's work has been featured in The Atlantic, Harvard Business Review and more.

Why Detecting Bias Is a Learnable Skill and How to Harness It to Create a More Equitable World

The Bias Gap

The 24 Invisible Norms Limiting Our Best Work and How to Break Free

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

HBR Guide

Lead teams that make a greater impact.Creating more value for your organization means building and leading teams in ways that maximize the skills, perspectives, and talents of individuals. But achieving exceptional results consistently involves more than making good hires and investing in the best tools. You must establish a solid and shared understanding of your team's goals--and purpose. You must communicate frequently and effectively, proactively addressing issues before misunderstandings can spiral into destructive conflict. You must create an environment where trust and genuine relationships and creativity can flourish. Cultivating an environment where everyone's contributions are seen and valued will enable your people to more nimbly adapt to changes and challenges to help your business succeed.The HBR Guide to High-Performing Teams provides the practical tips, research, stories, and advice you need to make the most of diverse perspectives and skills, anticipate and adapt obstacles, and translate strategy into actionable goals.You'll learn how to: <ul><li>Establish clear goals and roles</li><li>Balance skills and personalities</li><li>Anticipate roadblocks and opportunities</li><li>Communicate openly and effectively</li><li>Make meeting time productive--and efficient</li><li>Build trust and psychological safety</li><li>Surface and address issues</li><li>Achieve more--together</li></ul>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

HBR Guide to High-Performing Teams

Routledge Communication Series

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

Communicative, Cognitive, and Perceptive Bases

Situational Theory of Problem Solving

The 8 Habits of High Performers in an Always-on World

Burn Bright

Creating Success

Gain essential skills on delivering presentations with impact, improve your confidence and learn how to present remotely on screen.

How to Inspire and Inform with Clarity and Confidence

How to Develop Your Presentation Skills

How to Stop Chasing and Start Living

The Ambition Trap

Creating cultures of trust and belonging

Unlocking Authenticity

Use this fully updated CIPD textbook to understand the theory and practice of the developments that are shaping the world of work.

Work and Employment in a Changing Business Environment

Successful Change Communication

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Schlagworte

Bibliografische Angaben

Schlagworte

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