Peopling Marketing, Organization, and Technology
Interactionist Studies in Marketing Interaction
Von:
vom Lehn DirkThe book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
Januar 2024, ca. 272 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-138-95797-8
Taylor and Francis
978-1-138-95797-8
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
Januar 2024, ca. 272 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-1-138-95797-8
Taylor and Francis
978-1-138-95797-8
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