Peopling Marketing, Organization, and Technology
Interactionist Studies in Marketing Interaction
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
janvier 2024, env. 272 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-138-95797-8
Taylor and Francis
978-1-138-95797-8
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
janvier 2024, env. 272 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-138-95797-8
Taylor and Francis
978-1-138-95797-8
Autres titres de la collection: Routledge Studies in Marketing
Afficher toutConsumer Behavior and Digital Services
Competence, Rights and Protection
Taylor and Francis, 2026
978-1-041-03314-1
env. 249.00 CHF
paraît en octobre
International Competitiveness and Global Markets
Marketing Capabilities of Exporting SMEs
Taylor and Francis, 2026
978-1-041-08880-6
env. 249.00 CHF
paraît en juillet
Digital Currency and Consumption
The Meaning of Money in an Era of Digital Currency
Taylor and Francis, 2026
978-1-032-54465-6
env. 79.00 CHF
paraît en juillet
Market-Oriented Disinformation Research
Digital Advertising, Disinformation and Fake News on Social Media
Taylor and Francis, 2026
978-1-032-82855-8
env. 80.00 CHF
livrable dans env. 10-20 jours
Storytelling in Marketing and Brand Communications
Taylor and Francis, 2026
978-1-032-68948-7
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing and Gamification
Applications, Challenges, and Ethics
Taylor and Francis, 2026
978-1-032-69421-4
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing in Developing Nations
Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Taylor and Francis, 2026
978-1-032-57847-7
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Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
env. 250.00 CHF
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Creativity in Marketing Education
Storytelling, Imagination and Purpose
Taylor and Francis, 2026
978-1-041-04098-9
env. 270.00 CHF
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Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
env. 76.00 CHF
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The Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
Taylor and Francis, 2026
978-1-032-89485-0
env. 270.00 CHF
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Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
env. 270.00 CHF
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