Peopling Marketing, Organization, and Technology
Interactionist Studies in Marketing Interaction
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
janvier 2024, env. 272 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-138-95797-8
Taylor and Francis
978-1-138-95797-8
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
janvier 2024, env. 272 pages, Routledge Studies in Marketing, Anglais
Taylor and Francis
978-1-138-95797-8
Taylor and Francis
978-1-138-95797-8
Autres titres de la collection: Routledge Studies in Marketing
Afficher toutInternational Competitiveness and Global Markets
Marketing Capabilities of Exporting SMEs
Taylor and Francis, 2026
978-1-041-08880-6
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Taylor and Francis, 2026
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Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
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env. 250.00 CHF
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Creativity in Marketing Education
Storytelling, Imagination and Purpose
Taylor and Francis, 2026
978-1-041-04098-9
env. 250.00 CHF
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Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
env. 70.00 CHF
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The Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
Taylor and Francis, 2026
978-1-032-89485-0
env. 250.00 CHF
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Taylor and Francis, 2025
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Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
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Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
env. 250.00 CHF
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Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
env. 250.00 CHF
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Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
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Taylor and Francis, 2025
978-1-032-83162-6
env. 250.00 CHF
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