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Online- und Social Media Marketing Kampagne für "OH APRIL"

Daten sind Macht: Wenn wir nicht das Datenschweinchen im Überwachungskapitalismus sein wollen, müssen wir handeln und uns aktiv schützen. Katika Kühnreichs Buch verknüpft eine umfassende Analyse der gesellschaftlichen Folgen der Digitalisierung mit einer Anleitung zur Selbstbestimmung.

Anleitung zur digitalen Selbstbestimmung

Kontrollierte Freiheit

Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective.&nbsp;
 Reflecting new developments as well as the state of the art,
 t
 his Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few.&nbsp;
 Three sections provide a clear outline of:<ul><li>Conceptual andprocedural tools, such as ethics, evaluation and key thinkers;</li><li>Social marketing techniques and interventions, including social media, digital campaigns and storytelling;</li><li>Varieties of applications of social marketing, such as health, inequality and crime.</li></ul>
 With coverage of theories, models, contexts and applications of social marketing, as well as contributions from global experts, this is the first definitive resource for scholars and students interested in using social marketing principles for the good of society.&nbsp;

The Palgrave Encyclopedia of Social Marketing

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

Medienstrategien, die wirklich wirken

Ohne Medien bleibt selbst die beste Gründung unsichtbar. Doch PR ist kein Glücksfall, sondern ein erlernbares Handwerk. Lydia Prexl zeigt Ihnen, wie Sie Kernbotschaften prägnant formulieren, Journalist:innen gezielt ansprechen und relevante Medien identifizieren - von Fachportalen bis zu regionalen Zeitungen. Mit KI-Tools arbeiten Sie effizienter, ohne Authentizität zu verlieren.
Sie lernen auch, Krisen professionell zu kommunizieren und Erfolge messbar zu machen - nicht nur in Artikeln, sondern in Markenbekanntheit und Kundenakquise.
Kurzum: Ein Arbeitshandbuch für Gründer:innen, die sofort umsetzbare Strategien brauchen, um ihr Start-up nachhaltig zu positionieren.
Das Buch richtet sich an Gründer:innen und Studierende des Entrepreneurships.

Wie Start-ups Medien und Sichtbarkeit gewinnen

PR-Grundwissen für Gründer:innen

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Own Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Own Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

Should we give up privacy to fight disease, for national security, or to help train AI systems? Recent crises, from the Covid-19 pandemic to the Russian invasion of Ukraine, from Gaza and Afghanistan to the seemingly unstoppable rise of AI, have put privacy under severe pressure. Privacy in Crisis argues the opposite: these crises show that privacy needs to be protected even more. Privacy in Crisis looks at vital current issues: at political manipulation and misinformation, government surveillance, racial tension, hybrid and cyberwarfare (and real wars, such as those in Ukraine and Gaza), the overwhelming power of the internet giants, and surveillance society, and how interference with privacy is key in all of them. It shows how specific crises bring many of these issues together in perfect storms of privacy invasion. The different threats to our privacy revealed by these crises tell parallel stories and are inextricably linked. There are common themes and common technologies - the threats involve the same data, the same profiling systems and the same approaches. In many cases the systems are run or owned by the same small set of companies, controlled by the same few people. Addressing them is difficult but possible - this essential book outlines how.

Law and Policy in Times of Extremism, Pandemics, and War

Privacy in Crisis

Harriman House Essentials

The Choice Factory

Translational Systems Sciences

Characteristics of Japanese visual narratives are depicted in this book, shedding light on cultural, institutional, and industrial aspects of reproducible contents. The book consists of three parts which deal with the Japanese contents industry, the hypervariety industry revolution, and related case studies, respectively. The first part proposes points of view for organizing research on the Japanese contents industry. The authors explain characteristics of the industry from the standpoint of cultural, institutional, and industrial strata. The second part explains the system of revolution in the industry as a hypervariety industry. The Japanese contents industry implicitly predicts the next innovation system, which will be hypervarietal but not top-down or Hollywood style as in the Western economy. The third part provides case studies on phenomena such as the comics market, Akihabara: a cross-cultural town, Cool Japan, and animation.

Cultural, Institutional, and Industrial Aspects of Reproducible Contents

The Rise of Japanese Visual Narratives

Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work. As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she's cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home. You'll learn how to execute a social game plan to navigate any social situation; how to speed-read faces for 7 universal 'micro-expressions' that can be used to predict people's emotions; and much more besides. When you understand the laws of human behaviour you can get along with anyone. With Vanessa's help, you will never interact in the same way again.

The Science of Succeeding with People

Captivate

A rulebook for tackling phone overuse and reclaiming our lives Phones are bad for us. They are making us nearsighted, causing painful back and neck problems, and robbing us of the sleep and physical activity necessary for robust physical and mental health. Worse still, they are driving a widespread rise in depression, self-harm and suicide, especially among young people. Yet, even if we know that there's an urgent collective need to get off our phones, we are stymied by the scale of the problem and by the many highly addictive ways in which our phones distract us, delight us and pull us back in. Phone Rules is part of the movement to disrupt phone overuse, showing us how we can wean ourselves off our devices. Investigative journalist Luc Rinaldi gives us a playbook of five insightful rules to resist our phones, along with helpful strategies to put them into action. He is not merely an outside observer trying to understand 'kids these days', but a tech-savvy, video game-playing, millennial member of the generation for whom the Phone Rules most urgently apply. This is our invitation to join the resistance. Together we can discover new mental space and productivity, deepen our engagement with the people and things that matter most and reclaim our lives.

Five simple steps to save yourself, your family and the planet

Phone Rules

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. 'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO 'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast

How to Build Habit-Forming Products

Hooked

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

Online- und Social Media Marketing Kampagne für "OH APRIL"

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