<div class="raw-html-embed"> Newsletteraktion: Abonnieren Sie jetzt unseren Newsletter und sichern Sie sich bis zum 8. August 2025 10% Rabatt auf Ihre Onlinebestellungen. <a href="/newsletter">Infos und Anmeldung.</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment und Funktionen

Assortiment et recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

 Anonymous

Online- und Social Media Marketing Kampagne für "OH APRIL"

Secret Playlist

Die introvertierte Studentin Han-ju hat ein Geheimnis, von dem niemand erfahren darf: Als begnadete Hobby-Sängerin PLII verzaubert sie mit ihren gefühlvollen Cover-Songs regelmäßig die Online-Welt. Ihre Stimme zieht nicht nur eine wachsende Fangemeinde in ihren Bann, sondern weckt auch das Interesse des berühmten K-Pop-Idols Levi. In seiner wachsenden Faszination für die geheimnisvolle Sängerin setzt Levi alles daran, mit PLII in Kontakt zu treten und eine musikalische Zusammenarbeit zu erwirken. Doch Han-ju hat ihre ganz eigenen Gründe, sich von der glitzernden Welt der Musikindustrie fernzuhalten ...

Secret Playlist 3

Sociology of the Arts

‘A much needed antidote to the demeaning Orientalist tropes that so often dominate contemporary news coverage and media analysis of Afghan society.’ —Safdar Ahmed, scholar and multi-award winning artist, Australia‘A truly landmark study.’ —John Clammer, Professor, Jindal School of Liberal Arts and Humanities, IndiaThis book examines the transformative potential of arts on Afghan society, specifically focusing on how artistic praxes have shaped and influenced social dynamics and identity. Theorising sociocultural responses to military interventions, political instability and upheaval, this book delves into the concept of artistic praxis as a sociological tool. Including interviews with male and female Afghan artists, it explores their experiences and creations to contribute to a deeper understanding and constructions of society within the artistic ecologies in Afghanistan. This book explicates the nuances of gender conceptualisation in artistic expression. Challenging traditional and reductive depictions of masculinity, this book foregrounds feminisms and masculinity rooted in the contexts of the Global South. Filling a crucial gap in the limited literature on Afghan arts and artists, a section is devoted to the period since the Taliban take-over in August 2021. This book will be of importance to students and scholars interested in the intersections of sociology, arts, decolonial studies, gender and feminist studies, diaspora studies, as well as peace and conflict studies.Bilquis Ghani&nbsp;is Lecturer at the School of Arts and Communication of the University of Canberra, Australia. Interested in art's public pedagogy potential, she focuses in her research on the mobilisation of the creative process through periods of social and cultural rupture. Drawing on her lived experience as an Afghan living in diaspora and her family lineage in the arts, Bilquis takes a decolonial approach in her research on arts movements in conflict spaces. She founded and has chaired the Hunar Symposia to decolonise the arts, which explores the intersections of art and conflict and creates opportunities for discourse between academics, arts practitioners and collectives.

This book examines the transformative potential of arts on Afghan society, specifically focusing on how artistic praxes have shaped and influenced social dynamics and identity. Theorising sociocultural responses to military interventions, political instability and upheaval, this book delves into the concept of artistic praxis as a sociological tool. Including interviews with male and female Afghan artists, it explores their experiences and creations to contribute to a deeper understanding and constructions of society within the artistic ecologies in Afghanistan. This book explicates the nuances of gender conceptualisation in artistic expression. Challenging traditional and reductive depictions of masculinity, this book foregrounds feminisms and masculinity rooted in the contexts of the Global South. Filling a crucial gap in the limited literature on Afghan arts and artists, a section is devoted to the period since the Taliban take-over in August 2021. This book will be of importance to students and scholars interested in the intersections of sociology, arts, decolonial studies, gender and feminist studies, diaspora studies, as well as peace and conflict studies.

Expression and Resistance in Kabul

A Sociology from Art Praxis in Afghanistan

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

Die Levels-Reihe

Roman - Mit umlaufender gestalteter Klappe über dem Buchschnitt - New Adult trifft auf Gaming

Level Three: Endgame Love

In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Featuring interviews with 25 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their company’s reputation in an ever-increasingly volatile world.It’s well documented that a poorly managed crisis can quickly wipe out a company’s reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organization’s reputation at the highest level.&nbsp;

In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.Featuring interviews with 25 top Chief Communications Officers, the stories in this book provide clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their company’s reputation in an ever-increasingly volatile world.It’s well documented that a poorly managed crisis can quickly wipe out a company’s reputation, customer relationships, and negatively impact sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees, and other stakeholders. Today, a strategic communication plan can proactively navigate a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. With an increasing number of communications professionals now being promoted to the C-suite level, Chief Communications Officers at Work will help everyone understand what it takes to successfully manage an organization’s reputation at the highest level.What You Will Learn<ul><li>How CCOs collaborate with their C-level counterparts and what the interlocks are between roles and functions</li><li>How CCOs adapt to changes and find a way to manage crisis situations calmly and confidently</li><li>How CCOs rely on data to inform decisions and demonstrate success</li></ul>Who This Book Is ForCurrent and aspiring Chief Communications Officers, C-level executives, and CEOs who want to understand the CCO role and function

Trusted Advisors that Build, Influence, and Protect Organizational Reputations

Chief Communications Officers at Work

International Law and Economics

The automated filtering of upload attempts to online platforms is one of the most contentious issues in the fields of copyright enforcement and platform regulation. Notwithstanding the impassioned debate, research from a law and economics perspective is scarce.This book presents the first comprehensive economic analysis of automated copyright filtering. The author develops an economic model of the competition between right holders and copyright-infringing uploaders on a platform. Furthermore, he applies insights from the economic literature on decision-making under uncertainty and incentive alignment to automated copyright filtering.The analysis disentangles complex relationships and challenges prevailing assumptions. It offers a novel perspective on the implications of automated filtering for the objectives of copyright policy, on the avoidance of erroneous filtering decisions, and on regulatory approaches to automated filtering. The author employs his findings to evaluate the current US and EU legal frameworks and proposes improvements.This book will appeal to researchers and policy makers interested in automated filtering, copyright enforcement, and platform regulation.

A Law and Economics Analysis

Automated Copyright Filters

Theorie, Empirie und Praxis

Multisensorische Kunsterlebnisse

Quick Guide

Wie Kundenerlebnisse zu messbarem Unternehmenserfolg führen

Quick Guide Der ROI von Customer Experience

Palgrave Practical Guides in Communication

This book uses cutting-edge research in media psychology to offer a practical guide for creating content that captures and maintains attention. The Digital Engagement Model (DEM) reimagines how content can better serve mobile-first users by depicting second-by-second relationships between users and content. The DEM shows why users’ diverse needs and behaviors are more complex than traditional practices account for. A model combining new variables and structures can extend the value of good writing, multimedia, and interactivity to users overwhelmed by too much information. Importantly, the model communicates content for both scanners with limited time and interest, and readers who are motivated to consume more detailed information. Drawing from cognitive psychology, communication, education, human-computer interaction, and neuroscience, the book explores the cognitive processes underlying attention. It offers practical strategies to align content with users’ incidental exposure and fragmented consumption. The final chapters assemble the model’s variables into an innovative Smart Story Suite.

How to Capture and Keep Audience Attention

The Digital Engagement Model

Secret Playlist 1

Numanities - Arts and Humanities in Progress

This book offers an academic dialogue between news values construction and readers' evaluative response in Weibo news package from the interpersonal perspective. The study focuses on the under-researched field of news reception, i.e. how the media-reader relationship can be influenced by readers' feedback. By combing multimodal discourse analysis and corpus methods, this book aims to address the following three research questions regarding the text-reader relationship in Weibo news package: (1) what are the gains and losses in the transfer of news values constructed across platforms and news media? (2) how are Chinese language and emoji collaborated to realize attitudinal meanings and advance readers' positions in news comments? (3) how does readers' response overlap or mismatch with particular news value in a story across news text-reader relations, reader-reader relations and extra text-reader relations? The book has social, theoretical and pedagogical implications for the changing landscape of (Chinese) news discourse and audience studies. Socially, the findings of news and comments analysis show that news value decisions can be negotiated due to readers' active engagement via the social media commenting function. Theoretically, a responsive model of evaluative readings has been built for a better understanding of social media multimodal comments through the lens of reading positions and emoji-text interactions. The book is of interest to researchers in media and communication studies, but can also be used as a reference book for (under)graduate students in social semiotics, linguistics and journalism to learn how to analyze multimodal and interactive (news) texts on social media by triangulation of theories and methodologies.&nbsp;

Weibo News Package: a Systemic Functional Perspective on the Text-Reader Relationship

Dieses Buch erläutert alle erfolgsentscheidenden Spielregeln und Herausforderungen für digitale Advertiser und präsentiert konkrete Handlungswege, wie Online-Marketing künftig effizient, strukturiert und lukrativ betrieben werden kann.Denn: Die Digitalisierung im Marketing verändert die Beziehung zwischen Unternehmen und ihren Kunden fundamental. Der Paradigmenwechsel in puncto Effizienz, Analyse- und Steuerungsprozesse stellt insbesondere etablierte Strukturen vor große Herausforderungen. Der Autor&nbsp;zeigt alle Stellschrauben auf, die in der digitalen Werbeerfolgskontrolle, bei Organisationsaufbau, Mitarbeiterqualifikation, Analytics, Budget- und Kanal-Steuerung, CRM, Nutzerführung, Conversion-Rate-Optimierung sowie in der Zusammenarbeit mit Technologieanbietern und Agenturen wichtig sind, um effizient Online-Marketing zu betreiben.Ein wertvolles Buch für Unternehmenslenker und Führungskräfte, die die Voraussetzungen für eine wettbewerbsfähige und zukunftsorientierte Marketingorganisation schaffen wollen.&nbsp;Mit anschaulichen Best Practices, direkt umsetzbaren Tipps und Kniffen sowie zahlreichen Benchmark-Lösungswegen. Der Inhalt- Werbeerfolgskontrolle: Offline versus Online- Der optimale Steuerungsprozess: You manage what you measure- Die ideale Organisationsform für Digitale Advertiser: Aufbau und Entwicklung im war for digital talents- Die Rolle der Agenturen: Arbeitsteilung, Steuerung, Vergütung, Werttreiber, Konflikte und Stärken&nbsp;- Technology Landscape: Von Tool-Wut und Innovationszyklen Der AutorErik Siekmann ist Geschäftsführer einer auf Effizienzsteigerung im Online Marketing spezialisierten Unternehmensberatung. Zuvor war er in verschiedenen Führungpositionen im Bereich E-Commerce tätig und arbeitete bei renommierten Unternehmensberatungen in Deutschland und Frankreich.&nbsp;

Dieses Buch erläutert alle erfolgsentscheidenden Spielregeln für digitale Advertiser und präsentiert konkrete Handlungswege, wie Online-Marketing künftig effizient, strukturiert und lukrativ betrieben werden kann.&nbsp;Der Autor&nbsp;zeigt alle Stellschrauben auf, die in der digitalen Werbeerfolgskontrolle, bei Organisationsaufbau, Mitarbeiterqualifikation, Analytics, Budget- und Kanal-Steuerung, CRM, Nutzerführung, Conversion-Rate-Optimierung sowie in der Zusammenarbeit mit Technologieanbietern und Agenturen wichtig sind, um effizient Online-Marketing zu betreiben. Denn: Die Digitalisierung im Marketing verändert die Beziehung zwischen Unternehmen und ihren Kunden fundamental. Der Paradigmenwechsel in puncto Effizienz, Analyse- und Steuerungsprozesse stellt insbesondere etablierte Strukturen vor große Herausforderungen.&nbsp; Ein wertvolles Buch für Unternehmenslenker und Führungskräfte, die die Voraussetzungen für eine wettbewerbsfähige und zukunftsorientierte Marketingorganisation schaffen wollen.&nbsp;Mit anschaulichen Best Practices, direkt umsetzbaren Tipps und Kniffen sowie zahlreichen Benchmark-Lösungswegen.

Controlling, Organisation und Optimierung - Wie Sie Werbeerfolge messen, steuern und steigern (AT)

Effizientes Online-Marketing

Online- und Social Media Marketing Kampagne für "OH APRIL"

Weitere Titel zum Thema