A deep-dive into the world of new, environmentally-aware 'change brands', in order to understand their success and to show how they're putting legacy brands under pressure.
Bibliografische Angaben
März 2025, Englisch
Bloomsbury
978-1-3994-1665-8
Schlagworte
Inhalt
A deep-dive into the world of new, environmentally-aware 'change brands', in order to understand their success and to show how they're putting legacy brands under pressure.