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Nation Branding in the Americas

Contested Politics and Identities

This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.

März 2025, ca. 102 Seiten, Routledge Focus on Nation Branding, Englisch
Taylor and Francis
978-0-367-53977-1

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