Nation Branding in the Americas
Nation Branding in the Americas
Contested Politics and Identities
Contenu
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.
Informations bibliographiques
mars 2025, env. 134 Pages, Routledge Focus on Nation Branding, Anglais
Taylor and Francis
978-0-367-53977-1