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Nation Branding in the Americas

Nation Branding in the Americas

Contested Politics and Identities

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This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.

Informations bibliographiques

mars 2025, 102 pages, Routledge Focus on Nation Branding, Anglais
Taylor and Francis
978-0-367-53977-1

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