Inhalt
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.
Bibliografische Angaben
Mai 2023, 110 Seiten, Routledge Focus on Nation Branding, Englisch
Taylor and Francis
978-0-367-54014-2