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Lanz L: Marketing Mindset in Motion

Marketing Mindset in Motion

Inspired by Hospitality

Wenn du schon "alles probiert" hast - Social Media, Anzeigen, Funnels - und trotzdem das Gefühl hast, ständig neuen Kund:innen hinterherrennen zu müssen, ist "Die Loyalitätsformel" genau dein Buch. Statt noch mehr Marketing-Hype zeigt dir Manuel Spors, wie du mit den Kund:innen, die du bereits hast, stabile Umsätze, Empfehlungen und planbare Auslastung aufbaust.

Du lernst Schritt für Schritt, wie du deine Bestandskunden analysierst, echte Loyalität aufbaust und daraus ein System machst, das immer wieder zu Folgeaufträgen, Zusatzverkäufen und Weiterempfehlungen führt - ohne Dauerstress in der Neukundenjagd. Verständliche Beispiele, klare Anleitungen und konkrete Formulierungen helfen dir, das Gelesene direkt in deinem Business umzusetzen.

Ideal, wenn du Unternehmer:in, Selbstständige:r, Coach, Berater:in, Kreative:r oder Dienstleister:in bist und dir ein Business wünschst, das ruhiger, planbarer und profitabler läuft - mit Kund:innen, die gern bleiben statt nur einmal kaufen.

Wenn du schon „alles probiert“ hast – Social Media, Anzeigen, Funnels – und trotzdem das Gefühl hast, ständig neuen Kund:innen hinterherrennen zu müssen, ist „Die Loyalitätsformel“ genau dein Buch. Statt noch mehr Marketing-Hype zeigt dir Manuel Spors, wie du mit den Kund:innen, die du bereits hast, stabile Umsätze, Empfehlungen und planbare Auslastung aufbaust.

Du lernst Schritt für Schritt, wie du deine Bestandskunden analysierst, echte Loyalität aufbaust und daraus ein System machst, das immer wieder zu Folgeaufträgen, Zusatzverkäufen und Weiterempfehlungen führt – ohne Dauerstress in der Neukundenjagd. Verständliche Beispiele, klare Anleitungen und konkrete Formulierungen helfen dir, das Gelesene direkt in deinem Business umzusetzen.

Ideal, wenn du Unternehmer:in, Selbstständige:r, Coach, Berater:in, Kreative:r oder Dienstleister:in bist und dir ein Business wünschst, das ruhiger, planbarer und profitabler läuft – mit Kund:innen, die gern bleiben statt nur einmal kaufen.

Umsatz ohne Neukundenjagd

Die Loyalitätsformel

Build category leadership by combining community momentum, AI-enabled strategy and faster brand decision-making. Marketing at Velocity is a strategic implementation guide for senior marketing leaders who want to build brands that compound value, strengthen market position and keep earning relevance in fast-moving categories. Written by brand and marketing strategist Arnt Eriksen, who brings over 30 years of experience, this book connects proven brand-building principles with the systems shaping the next decade of growth. It translates AI, community dynamics, decentralized ownership and strategic speed into practical marketing strategy for enterprise and growth-stage organizations. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralized Brand Scorecard, this book equips leaders to: - Build compounding brand momentum Apply AI to improve precision - Turn community into strategic advantage - Strengthen leadership through frameworks - Implement practical actions quickly Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organizations, Velocity Marketing gives senior marketing professionals the tools to lead with confidence, accelerate learning and build brands that never stop earning their place. Themes include: brand strategy, AI marketing, community-led growth, category leadership, decentralized brands, marketing transformation

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

Be the authority AI quotes. Not the expert it replaces.

This is your playbook for turning your expertise into your media empire. Books build authority, video creates trust, podcasts expand reach-and AI amplifies it all. But only if you master the strategic architecture first.

You win by being irreplaceable-leveraging your four human superpowers: stories, smile, style, and Socrates. Socrates' superpower? Killer questions. Zero PowerPoints.

You will learn:How to escape the collapsing middle
How to create a bestseller by talking, not typing
The risks-and rewards-of the AI revolution
Why cinematic video is no longer optional
The Showrunner Strategy for content creation
Why your brand is your most valuable asset
How to turn your expertise into authority assets AI can't ignore



3 FREE BONUSES INSIDEFill-in-the-blank templates
A 31-page online workbook
Your Launch Score Quiz

7 Ways to Make 7 Figures as a Thought Leader

Turn Words Into Wealth

The ultimate sales leader playbookSales is the lifeblood of every organisation, and more than ever we need strong, capable, humble, authentic and inclusive commercial leaders who know how to get the best out of their sales teams.You were at the top of your game as a sales person. But now you're a sales leader, and getting results through a high-performing sales team is a different game. There are so many different hats you need to wear: Chief Strategy Officer, Chief Team Motivator, Chief Value Storyteller...Discover a simple, powerful framework to help you make that transition, mastering each critical area of sales leadership step by step. Easy to read and packed with real-life examples, tips and coaching questions you can use today, together with downloadable tools and templates, this is the essential guide to success in what can be one of the toughest, loneliest jobs in business.Amanda Downs is Director of Commercial Leadership at The Uspire Group and Founding Director of her private coaching practice, Sales Growth Expert. A sales leadership capability expert, she brings decades of hands-on management, training and coaching wisdom to her sales leader clients globally.

How to lead your new sales team to thrive and grow

Step Up To Sales Leader

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

Why Passion Is the Most Overlooked Advantage in Business

Passionomics

Most B2B professional services firms have been sold the same promise: measure everything, optimize constantly, and growth will follow. The reality? Businesses trapped on a treadmill of tactical execution-chasing algorithm changes, competing on metrics that never translate to sustainable competitive advantage, and building on platforms they don't control.
The Brand Operating System presents a fundamentally different approach. Marc V. Stress draws on 25 years of building and running his own businesses, combined with over a decade teaching brand strategy at Syracuse University, to deliver a comprehensive framework for treating brand as strategic infrastructure rather than marketing decoration.

At the core of the book is the Brand Trust Stack-five interconnected components of credibility that work together to create genuine customer confidence: Delivery on Promise, Operational Reliability, Authentic Authority, Brand Coherence, and Strategic Integration. When all five function effectively, they create compounding advantages that performance marketing cannot replicate. When any component shows gaps, the framework reveals exactly where attention is needed.

The book guides readers through building differentiated positioning that creates defensible market territory, developing communication systems that reinforce authority with every touchpoint, making growth decisions that multiply brand equity instead of diluting it, and operating brand systems that maintain consistency through scaling and change.
This is not a tactical playbook that becomes outdated with the next platform shift. It is a strategic operating system built on principles that remain valuable regardless of technology changes-positioning clarity, operational consistency, strategic patience, and intentional evolution.

Written specifically for B2B professional services firms - and the people charged with growing them - with $500K to $50M in revenue, The Brand Operating System serves business leaders who recognize that genuine competitive advantage requires deeper thinking than tactical optimization. Whether you are a solo consultant building a systematic practice or leading a growing firm that needs positioning consistency at scale, this book provides the architecture for building advantages that appreciate over years rather than expenses that depreciate with every campaign.

The Brand Operating System

The Nine Golden Rules for CX Success

Neurobranding: The Brain-Based Method to Make Your Brand Unforgettable
By Rande Vick

Sadly, most brands are forgettable. 
The world is crowded and every category is noisy, and it turns out that the real bottleneck isn't visibility, it's memory. 
Your customers are not running spreadsheets in their heads; they're moving on emotion, habit, and fast subconscious shortcuts. If your brand isn't built for that reality, it quietly disappears.

Neurobranding is a practical operating system for building a brand that people can't shake - grounded in neuroscience, psychology, and decades of real-world strategy work with founder-led companies, legacy brands, and creative businesses.

Instead of chasing the latest trend, this book shows you how to work with the brain, not against it. 

Inside, you'll find:A clear breakdown of how memory, emotion, and identity actually work in the brain-and what that means for your brand.
The four core pillars of Neurobranding that turn "brand" from a visual exercise into psychological architecture.
A step-by-step framework for writing a Strategy Statement that explains why your brand exists and why alternatives feel insufficient.
A full chapter on story and neural coupling-how to move from "brand story" as fluff to story as a precise tool for attention, trust, and action.
A field-tested execution playbook for turning strategy into daily behavior across touchpoints, not just slides and slogans.
A future-facing look at AI, spatial computing, personalization, and trust in the age of deepfakes-and how brands can stay human and differentiated when everything is optimized to sound the same.



Neurobranding is written for:Founder-led and small to mid-sized businesses who are tired of "branding theater" that doesn't move the needle.
CMOs and brand leaders who want to upgrade their strategy with brain science without drowning in jargon.
Creators, consultants, and agencies who know their work is strong but struggle to make it stick in people's minds.



This is not a book about hacks or manipulative tricks. It's a book about building brands that respect how humans actually think, feel, and decide and earning a lasting place in that inner landscape.

If you're done blending in and ready to build a brand people would genuinely miss if it disappeared, this is your field guide.

The Brain Based Method to Make Your Brand Unforgettable

Neurobranding

Rooted in Service

The Rhythm and Blues of Service is grounded in history, rooted in music, steeped in love, and built for the real work of serving people well. This customer service guide delivers practical strategies without the corporate jargon - taking readers on a journey from mastering the first impression to turning a complaint into a loyalty win, with a powerful soundtrack playing in the background. Although written with the Black experience at its heart, the principles inside are practical, transferable, and valuable to anyone who serves people for a living.This is more than a book you read; it is an experience you have. Each chapter opens with a lyric that sets the tone, then moves through real-world scenarios, guided reflection prompts, and Sound Check assessments that help you measure your progress and hold yourself accountable. By the time you finish, you will know what good service looks like, exactly where you stand and what to do next.The Rhythm and Blues of Service was written with Black businesses, organizations and institutions in mind, however the specific tools and strategies provided are available for anyone to use and benefit from.

A guide to culturally rooted service strategies that create success for Black businesses and organizations

The Rhythm and Blues of Service

Das Zebra Prinzip

The Zebra Principle Reloaded: Understanding Branding as Identity-Based Resilience
Twenty years after the publication of the original Zebra Principle, Fridolin Dietrich revisits and expands his identity-based approach to branding for a world shaped by complexity, uncertainty, digital transformation, and artificial intelligence.
While many branding models focus on positioning, communication, and visual identity, The Zebra Principle Reloaded argues that the real challenge facing organisations today is resilience. In times of constant change, organisations need more than strong messages. They need a clear identity that provides orientation, trust, and coherence.
Drawing on three decades of international consulting experience, Dietrich presents a practical and systemic understanding of branding as a leadership discipline. At the centre of the book is the Zebra Canvas 2.0, a relational framework that helps organisations understand who they are, what they contribute, how they behave, and why they matter.
Combining insights from corporate identity, systems thinking, organisational psychology, leadership, and brand strategy, the book demonstrates how identity becomes visible through culture, communication, design, employee experience, digital touchpoints, and everyday decisions.
Through real-world case studies from healthcare, social services, renewable energy, and industrial organisations, readers discover how identity can become a source of resilience during transformation, growth, leadership change, and increasing complexity.
Rather than treating branding as a communication exercise, The Zebra Principle Reloaded positions identity as a strategic resource that helps organisations remain recognisable, trustworthy, and adaptive in an unpredictable world.
Written for leaders, consultants, brand strategists, entrepreneurs, educators, and students, this book offers a practical framework for understanding branding not as image management, but as identity-based resilience.

Understanding branding as identity-based resilience

The Zebra Principle Reloaded

Why Three Forces Beat a Thousand Touchpoints

Growth Through Experience

Marketing Mindset in Motion

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