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Lanz L: Marketing Mindset in Motion

Marketing Mindset in Motion

Inspired by Hospitality

PRAISE FOR MARKETING 7.0 "Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, Marketing 7.0 creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing." -KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College "Marketing 7.0 by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve." -HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher "Marketing 7.0 unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences." -ALEXANDER CHERNEV, Professor of Marketing, Kellogg School of Management, Northwestern University

A Guide for Thinking Marketers in the Age of AI

Marketing 7.0

Delivering a personalized customer experience is critical for modern marketers, with AI tools pivotal to this transformation. By harnessing AI technologies, businesses gain deeper insights into customer behavior, anticipate needs, and tailor interactions. From chatbots that provide instant support to recommendation engines that drive engagement, AI-powered marketing enables brands to connect with consumers in relevant, timely, and meaningful ways. As expectations for personalization rise, integrating AI into marketing strategies may create lasting customer relationships and help organizations stay competitive in a digital world. Enhancing Customer Experience With AI-Powered Marketing explores how AI technologies like machine learning and chatbots transform marketing approaches. It examines the challenges faced while presenting AI solutions and customer experience transformations. This book covers topics such as personalized content, social media, and virtual technology, and is a useful resource for marketers, business owners, computer engineers, academicians, researchers, and scientists.

Enhancing Customer Experience With AI-Powered Marketing

How the Apple Store changed shopping forever - one customer at a time.In Shop Different: A Retail Story, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store's opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.Part business memoir, part insider account, the book uncovers Johnson's philosophy - 'Good Things Happen When People Come to the Store,' 'You Can't Automate Service' - and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.Co-written with Zander Nethercutt, this is the definitive account of how Apple's 'houses of worship' became a retail phenomenon that forever changed how we shop.

How Retail Revealed Apple’s Genius

Shop Different

Apple Store creator Ron Johnson shares timeless lessons about innovation, leadership, design, creating winning cultures, and the future of retail through the power of relationships. When Ron Johnson began as vice president of retail at Apple in 2000, the dot-com revolution was in full swing and common wisdom predicted that the internet was going to put retail stores out of business. By the time he left Apple in 2011, Johnson had created the most respected and profitable retail stores in the world. And even then, prominent pundits like Marc Andreesen were still predicting the death of physical retail.In Shop Different, Johnson shares the stories and secrets of how Apple became America’s best retailer. From developing a vision for the stores, to building a world-class retail team, to launching game-changing innovations like the Genius Bar, Johnson redefined the very purpose of a store and now reveals how it happened. But Shop Different isn’t just about looking back. It’s about looking forward.The internet provides a great way for brands to launch and deliver digital convenience, but ultimately, they can only reach their fullest competitive potential through physical stores. Thriving in physical retail, meanwhile, requires constant evolution as new technologies like AI change how we shop. Johnson’s success at Apple provides a blueprint for the type of thinking companies need to build dynamic, enduring retail experiences around new, transformative technology in an omnichannel world. Shop Different is a must-read guide to success as we learn to navigate the technological developments shaping our world. It’s about not just succeeding, but creating a better world—now and in the years to come.

How Retail Revealed Apple's Genius

Generative AI Insights for Financial Decision Making

This book is grounded in the Customer Experience Professionals Association (CXPA) framework and addresses the core questions CX practitioners face across its domains. It explores how to design experiences that endure (Customer Understanding &amp; Experience Design), how to align strategy, culture, governance, and metrics to consistently deliver on the brand promise (CX Strategy, Culture &amp; Accountability, Metrics &amp; Measurement), and how to mobilize people, processes, and creative capabilities to drive innovation and sustainable growth (Organizational Adoption &amp; Enablement).

The Nine Golden Rules for CX Success

Successful User Experience: Strategy and Roadmaps, Second Edition provides a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 35 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. This book demonstrates how to translate high-level planning into concrete, actionable steps. It explains the connection between Design Thinking and creating a great user experience, and guides the reader in setting effective UX goals for their product or project You’ll learn how to choose the right tools and methodologies at each stage of the product lifecycle. Starting with UX acceptance as a foundation, the book builds on this with practical steps and real-world case studies, helping you develop a comprehensive strategy-from the big picture of product design, development, and commercialization, to leveraging UX for stronger, more successful products.

Strategies and Roadmaps

Successful User Experience

The rise of artificial intelligence (AI) reshapes industries across the globe, and one of the most notable transformations occurs within the food service sector, particularly through the evolution of ghost kitchens. Ghost kitchens, or virtual kitchens, are delivery-only establishments that operate without a traditional storefront, relying heavily on technology and AI to operate. As AI advances, its integration into ghost kitchen models may revolutionize the way food is prepared, delivered, and consumed. From streamlining kitchen workflows to enhancing customer personalization, AI could drive efficiency, reduce costs, and improve the overall dining experience. The convergence of AI with ghost kitchens may be the future of food service, where innovation, automation, and convenience integrate to meet the growing demand for to-go meals in a digital world. Impact of AI and the Evolution of Future Ghost Kitchens explores how AI improves cloud kitchens, satisfies client preferences, and manages available resources. It offers guidelines on AI's application for cloud kitchen systems and examples of its effective implementation. This book covers topics such as customer experience, digital technology, and food delivery, and is a useful resource for business owners, food service professionals, computer engineers, academicians, researchers, and data scientists.

Impact of AI and the Evolution of Future Ghost Kitchens

Die Kundenzentrierung ist heute der entscheidende Erfolgsfaktor für Unternehmen. Denn neben Preisstrategie und Leistungsangebot ist sie das zentrale Differenzierungsmerkmal, um sich nachhaltig vom Wettbewerb abzuheben und Kunden in Erinnerung zu bleiben. Mit dem CX/CRM Growth Wheel haben die Leser ein Modell an der Hand, das sie dabei unterstützt, die Bedürfnisse und Erwartungen ihrer Zielgruppen systematisch zu identifizieren und wirksam zu erfüllen. Als Lerninstrument und Self-Assessment-Tool bietet es Verantwortlichen eine Orientierung für eine erfolgreiche CX- und CRM-Transformation durch anerkannte Studien und Fakten in jeder Entwicklungsstufe.
In acht Fachbereichen vermittelt das Modell fundiertes Grundlagen-wissen und erprobtes Praxis-Know-how - genau das, was es braucht, um erfolgreiche Veränderungsprozesse im Unternehmen anzustoßen und konsequent umzusetzen. Der hohe Praxisbezug wird durch vier aufeinander aufbauende Aktionsstufen sichergestellt:
¿ Einsteiger: Wissensaufbau für Entscheidungsfindung &amp; Identifikation von Aktionspotenzial im Unternehmen
¿ Impulsgeber: Bereitschaft für Veränderungsprozesse schaffen und diese als Piloten initialisieren
¿ Wegweiser: Umsatzrelevante Ergebnisse definieren, erzielen und gemeinschaftlich nachverfolgen
¿ Transformierer: Langfristige Effekte durch Erneuerung erzielen und ganzheitliche Veränderungen bewirken

Customer Experience (CX) und Customer Relationship Management (CRM) praktisch anwenden

Be the authority AI quotes. Not the expert it replaces.

This is your playbook for turning your expertise into your media empire. Books build authority, video creates trust, podcasts expand reach-and AI amplifies it all. But only if you master the strategic architecture first.

You win by being irreplaceable-leveraging your four human superpowers: stories, smile, style, and Socrates. Socrates' superpower? Killer questions. Zero PowerPoints.

You will learn:How to escape the collapsing middle
How to create a bestseller by talking, not typing
The risks-and rewards-of the AI revolution
Why cinematic video is no longer optional
The Showrunner Strategy for content creation
Why your brand is your most valuable asset
How to turn your expertise into authority assets AI can't ignore



3 FREE BONUSES INSIDEFill-in-the-blank templates
A 31-page online workbook
Your Launch Score Quiz

7 Ways to Make 7 Figures as a Thought Leader

Turn Words Into Wealth

Most businesses don't have a marketing problem. They have a clarity problem.
When your brand is unclear, everything suffers-your message, your marketing, and your ability to grow. But when your brand is clear, momentum follows.
In Your Brand Is Your Business, Jeffrey White breaks down what it really means to build a brand that works-not just visually, but strategically-so every decision, message, and touchpoint moves in the same direction.
This isn't a book of surface-level tactics. It's a guide to thinking differently about your business and your brand-and how the two are inseparable.
If you're building something and want it to stand out, connect, and grow, this book will help you find clarity and turn it into momentum.

Your Brand Is Your Business

What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed. Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next decade. It translates complex emerging technology - AI, community mechanics, decentralised ownership - into immediately actionable marketing strategy. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralised Brand Scorecard, every chapter delivers strategic depth alongside practical 'Monday Morning Moves' that teams can implement within days. Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organisations, this book demonstrates how forward-thinking brands are building compounding momentum through community collaboration, AI-enhanced operations and velocity-driven learning systems. Whether you lead marketing at a Fortune 500 enterprise or a growth-stage mid-market organisation, Velocity Marketing is the definitive implementation guide for building brands that never stop earning their place.

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

Marketing Mindset in Motion

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