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Business and Economics (German Language)

Nils-C. Huber

Mobile Marketing neu gedacht

Chancen für eine längst überfällige Reform von Marketingpraktiken

&lt;p&gt;Mobile Marketing.- Mobile Experience.- Mobile First.- Mobile Advertising.- Immersion und Marketing.&lt;/p&gt;

suhrkamp taschenbuch wissenschaft

David J. Chalmers liefert eine verblüffende Analyse unserer technologischen Zukunft. Er argumentiert, dass virtuelle Welten keine Welten zweiter Klasse sind, dass wir in ihnen ein sinnvolles Leben führen können – ja, uns vielleicht schon in einer Simulation befinden! Chalmers nutzt die Technologie der virtuellen Realität, um neue, erhellende Perspektiven auf altbekannte philosophische Fragen zu eröffnen. Woher wissen wir, dass es eine Außenwelt gibt? Gibt es einen Gott? Was ist die Natur der Realität? Was ist die Beziehung zwischen Geist und Körper? Gespickt mit gewitzt veranschaulichenden Illustrationen ist 
 Realität+
 ein Grundlagenwerk für die Diskussion über Philosophie, Wissenschaft und Technologie.

Virtuelle Welten und die Probleme der Philosophie

Realität+

A road map for developing responsible and innovative governance systems based on generative AI and other exponential technologiesAs exponential technology rapidly advances, leaders in every sector are faced with the challenge of harnessing its potential power while developing precautionary safeguards against its risks. From generative artificial intelligence to the future of quantum computing, these innovations are transforming the world at an unprecedented rate, leaving decision-makers unsure of how to maintain control and ensure responsible development.Governing Pandora focuses on multiple exponential technologies in order to demonstrate how leaders can develop responsible and innovative governance systems. This book equips leaders with frameworks and tools-including a detailed five-element "exponential governance mind-set"--to develop a more holistic tech governance approach for current and future waves of exponential tech. Andrea Bonime-Blanc encourages the development of a culture of collaboration across borders, sectors, and disciplines as technology takes on a bigger role in our ecosystem. She explains the context, risks, and opportunities of the ongoing exponential technology revolution so that leaders can futureproof themselves, their organizations, and key stakeholders with strategies and tactics to act responsibly, ethically, and successfully.This book speaks directly to executives, board members, policymakers, and organizational leaders who are tasked with charting a course through the advancement of modern technologies. Governing Pandora bridges the gap between exploring pure technology and managing and governing applied technology. Readers will learn not only how to develop a governance mind-set for exponential technology but also how to build organizational resilience.

Leading in the Age of Generative AI and Exponential Technology

Governing Pandora

Entrepreneurial Governance and Strategic Control in the Economic Transformation

Nature as Capital: Evolution or Revolution?

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Haufe Fachbuch

Wie Zukunft entsteht, wenn IT dem Business folgt

Visionäre Führung in der IT

The Nine Golden Rules for CX Success

Routledge Companions in Business, Management and Marketing

This comprehensive reference work provides students, researchers, and professionals with a solid foundation in the field of international law and responsible business. Edited by a leading expert, the book is organized into five thematic sections and contains approximately 35 chapters. Each chapter explores crucial aspects of international law and business, from foundational principles and comparative methods to functional fields like technology, agriculture, and human rights. With an emphasis on the interplay between law, globalization, and geopolitics, this volume offers a holistic and contemporary perspective on the legal frameworks that govern global trade and commerce. This book combines theoretical insights with practical applications, making it an indispensable resource for understanding the complexities of international business law and responsible business. Key benefits include a multidisciplinary approach that integrates international law with business practices, comprehensive coverage of both fundamental and emerging topics, and contributions from renowned scholars worldwide. Readers will gain not only a deep understanding of legal principles but also insights into future trends and debates in global trade regulation, corporate responsibility, and ethical business practices. This book is ideal for students and researchers in international business law, corporate social responsibility, and related fields. This volume also serves academics new to the topic and established scholars seeking an authoritative guide to current knowledge and debates in the field.

The Routledge Companion to International Law and Responsible Business

Sustainable Finance

In a world of unprecedented challenges and opportunities, Fintech stands as a pivotal force, at the crossroads of technology, finance, and sustainability. This book invites readers to the forefront of a revolutionary convergence, where economic growth and environmental stewardship align. Whether the reader is a decision-maker, innovator, entrepreneur, or investor within the Fintech industry, this is a guide to a future where finance and technology serve our planet.

Authored by experts in GIS, AI, and remote sensing, who are also seasoned entrepreneurs, this unique work offers both theory and practical guidance, discovers sources often overlooked in ESG analytics, dives into specific, not general, KPIs for industry professionals, and navigates global regulations and frameworks with ease.

Real-world case studies unveil the value of applied methods, supported by insights from leading practitioners, explore the latest developments in AI and machine learning, and uncover a step-by-step data science analysis framework.

Bridging Geospatial Data Science, AI, and Sustainability

The FinTech Revolution

As the landscape of wealth management undergoes significant transformation, driven by advancements in technology, an increasing emphasis on sustainability, and a generational shift within the industry, this comprehensive volume explores cutting-edge sustainable financial management strategies. It highlights the integration of Artificial Intelligence (AI), Sustainable Development Goals (SDGs), and Environmental, Social, and Governance (ESG) criteria.The comparison between passive and active asset management is examined to help readers understand the resilience and suitability of each strategy. The book also looks at ESG (Environmental, Social, and Governance) strategies and SDG (Sustainable Development Goals) aligned investments, providing illustrative case studies for both. It discusses active ownership and stakeholder strategies, highlighting the unique contributions of female shareholder activism.The book scrutinizes the regulatory environment, focusing on how global financial hubs define and promote sustainable investments. It also analyzes impact investing with a focus on measuring impacts and returns using practical case studies. The rise of green fintech, the concept of assetization, and the implementation of AI in asset management are explored. Key findings emphasize the resilience and sustainability in portfolio strategies and new KPIs. The book provides a guidelines for sustainable finance practices that align with global sustainability goals. It appeals to finance professionals wanting to learn how to build a sustainable and resilient investment portfolio.

Creating Resilient and Sustainable Portfolios

Sustainable Asset Management

Routledge Studies in Luxury Management

The Business of Vegan Luxury is the first in-depth, holistic examination of the vegan movement within the luxury industry. Combining historical, theoretical, and managerial perspectives, the authors challenge preconceived ideas and misconceptions to promote a new dialogue around the potential and development of veganism and luxury.This book explores both veganism and luxury as individual essential pillars before uniting them to clarify that vegan luxury is a topic that lies at the intersection of two complex debates in their own right, which, for a long time, remained distant and ran in parallel. The meeting of these two universes represents an opportunity to explore an evolving social phenomenon that brings together issues of both a moral and economic nature. This book provides a comprehensive analysis of the subject, covering topics such as the market for vegan luxury, sustainability, innovation, and the future trajectory of the industry.This unique book will appeal to a wide range of readers, from academics and students in luxury and fashion management, marketing, consumer behaviour, and business ethics, to professionals in the luxury industry.

The Business of Vegan Luxury

This book provides easy access to formal guidance notes and other publications of third party institutions and organisations and supports cross referencing in the text. It aims to be a compendium handbook with a legal basis and will help the reader to: - understand the full range of issues which may face directors and those proposing to become directors - provide information and guidance on matters which boards may need to address in their decision making processes, including appendices detailing some practical checklists and a practical Glossary of terms with electronic links to the text aiding the accessibility of the work to all readers. &gt;It's an invaluable resource for company directors, company secretaries, and governance and HR professionals in organisations of all sizes, as well as their legal advisers, in house lawyers, company law practitioners, and financial advisers. This title is included in Bloomsbury Professional's Company and Commercial Law online service.

Rights and Duties of Directors

Textile Institute Professional Publications

Digital fashion has emerged as a multidisciplinary field of knowledge that attracts overlapping interests from academics, researchers, and professionals coming from fashion design, business and technology, computer science, software engineering, animation and gaming, anthropometrics, supply chain management, Industry 4.0, big data, artificial intelligence, and industrial sustainability. This book captures the latest innovations and applications in this field to assist readers in navigating this changing discipline.¿ Explores how AI is shaping the fashion industry, featuring a case study on branding.¿ Details virtual fashion applications, including virtual try-ons, avatars, 3D image analysis, and digital pattern cutting.¿ Examines engineered reality in fashion, including VR and XR.¿ Discusses fashion and the metaverse.¿ Covers phygitals and smart wearables.Offering an overview of the cutting-edge in digital fashion, this book explores topics that will appeal to a variety of readers including fashion and textile technologists, scientists, and engineers interested in anthropometry for a variety of disciplines as well as development of VR/AR and AI tools, especially for clothing end uses.Chapter 10 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license.

Artificial Intelligence, Virtual, and Other Emerging Applications

Digital Fashion

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