<div class="raw-html-embed"> <a href="https://staempflirecht.ch/schweizerische-zivilprozessordnung-art-1352-zpo-sowie-art-400408-zpo/ean-9783727222108">
 Jetzt bestellen
</a>
: Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)</div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Alle nicht-dekorativen Inhalte unterstützen das Lesen ohne Sehvermögen

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Business and Economics (German Language)

Nils-C. Huber

Mobile Marketing neu gedacht

Chancen für eine längst überfällige Reform von Marketingpraktiken

&lt;p&gt;Mobile Marketing.- Mobile Experience.- Mobile First.- Mobile Advertising.- Immersion und Marketing.&lt;/p&gt;

suhrkamp taschenbuch wissenschaft

David J. Chalmers liefert eine verblüffende Analyse unserer technologischen Zukunft. Er argumentiert, dass virtuelle Welten keine Welten zweiter Klasse sind, dass wir in ihnen ein sinnvolles Leben führen können – ja, uns vielleicht schon in einer Simulation befinden! Chalmers nutzt die Technologie der virtuellen Realität, um neue, erhellende Perspektiven auf altbekannte philosophische Fragen zu eröffnen. Woher wissen wir, dass es eine Außenwelt gibt? Gibt es einen Gott? Was ist die Natur der Realität? Was ist die Beziehung zwischen Geist und Körper? Gespickt mit gewitzt veranschaulichenden Illustrationen ist 
 Realität+
 ein Grundlagenwerk für die Diskussion über Philosophie, Wissenschaft und Technologie.

Virtuelle Welten und die Probleme der Philosophie

Realität+

Textile Institute Professional Publications

Digital fashion has emerged as a multidisciplinary field of knowledge that attracts overlapping interests from academics, researchers, and professionals coming from fashion design, business and technology, computer science, software engineering, animation and gaming, anthropometrics, supply chain management, Industry 4.0, big data, artificial intelligence, and industrial sustainability. This book captures the latest innovations and applications in this field to assist readers in navigating this changing discipline.¿ Explores how AI is shaping the fashion industry, featuring a case study on branding.¿ Details virtual fashion applications, including virtual try-ons, avatars, 3D image analysis, and digital pattern cutting.¿ Examines engineered reality in fashion, including VR and XR.¿ Discusses fashion and the metaverse.¿ Covers phygitals and smart wearables.Offering an overview of the cutting-edge in digital fashion, this book explores topics that will appeal to a variety of readers including fashion and textile technologists, scientists, and engineers interested in anthropometry for a variety of disciplines as well as development of VR/AR and AI tools, especially for clothing end uses.Chapter 10 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license.

Artificial Intelligence, Virtual, and Other Emerging Applications

Digital Fashion

The Principles for Responsible Management Education Series

In today's complex regulatory landscape, compliance has transformed from a legal checkbox to a critical strategic function. This groundbreaking book reveals how boards and executives can leverage the evolving role of the Chief Compliance Officer to protect organizational value while driving sustainable growth.Drawing on exclusive research from the United Nations Global Compact PRME Initiative's Working Group on Anti-Corruption, this essential guide explores:<ul> <li>The hidden psychological factors that lead good professionals to make unethical decisions,</li> <li>How to design evaluation and incentive systems that promote integrity rather than incentivize misconduct,</li> <li>The strategic evolution of the CCO from legal technician to key executive influencer,</li> <li>Practical frameworks for boards to effectively steer, coach, supervise, and audit compliance functions,</li> <li>Cutting-edge approaches to managing both downside protection and upside opportunity through compliance excellence.</li> </ul>For board members, executives, and compliance professionals navigating increasingly complex regulatory environments, this book provides the actionable insights needed to transform compliance from a cost center into a strategic advantage that protects reputation, enhances culture, and creates sustainable value.

The Changing Role of the Chief Compliance Officer

The Nine Golden Rules for CX Success

The upstream petroleum sector is a cornerstone of the global energy landscape. As the world transitions towards more sustainable and diversified energy sources, the role of upstream petroleum economics becomes increasingly complex and dynamic. Blending analytical rigor with real-world case studies from various basins, Upstream Dynamics serves as a professional guide to the economics that govern oil and gas exploration and production. It covers the full asset life cycle-exploration, appraisal, development, production, and abandonment-linking engineering realities with financial decision-making. It provides insights into exploration, drilling, production, reservoir management, risk mitigation, regulatory compliance, and technological innovation.¿ Details project screening, cash flow modeling, fiscal regimes, reserve classification, risk and uncertainty, field development planning, cost estimation, production optimization, and portfolio management.¿ Goes beyond traditional discounted cash flow by integrating Monte Carlo simulation, real-options thinking, and scenario planning, with clear, step-by-step illustrations and spreadsheet-ready examples.¿ Addresses the commercial impact of regulation, ESG/sustainability, digitalization/AI, and price volatility, translating these into practical decisions on timing, sequencing, and capital allocation.¿ Features real-world case studies from across the Middle East, North Sea, Gulf of Mexico, West Africa, and Southeast Asia.¿ Emphasizes what practitioners can do on Monday morning: build better economic cases, manage risk credibly, and communicate value to executives, partners, and regulators.Written by an experienced and practicing Senior Petroleum Economist, this text is aimed at industry professionals and stakeholders, including petroleum economists and engineers as well as asset managers and analysts, to help them successfully navigate the complexities of the upstream oil and gas sector.

Navigating the Economics of Petroleum Exploration and Production

Upstream Dynamics

Inspired by Hospitality

Marketing Mindset in Motion

PRAISE FOR MARKETING 7.0 "Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, Marketing 7.0 creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing." -KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College "Marketing 7.0 by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve." -HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher "Marketing 7.0 unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences." -ALEXANDER CHERNEV, Professor of Marketing, Kellogg School of Management, Northwestern University

A Guide for Thinking Marketers in the Age of AI

Marketing 7.0

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Routledge Studies in Luxury Management

The Business of Vegan Luxury is the first in-depth, holistic examination of the vegan movement within the luxury industry. Combining historical, theoretical, and managerial perspectives, the authors challenge preconceived ideas and misconceptions to promote a new dialogue around the potential and development of veganism and luxury.This book explores both veganism and luxury as individual essential pillars before uniting them to clarify that vegan luxury is a topic that lies at the intersection of two complex debates in their own right, which, for a long time, remained distant and ran in parallel. The meeting of these two universes represents an opportunity to explore an evolving social phenomenon that brings together issues of both a moral and economic nature. This book provides a comprehensive analysis of the subject, covering topics such as the market for vegan luxury, sustainability, innovation, and the future trajectory of the industry.This unique book will appeal to a wide range of readers, from academics and students in luxury and fashion management, marketing, consumer behaviour, and business ethics, to professionals in the luxury industry.

Mobile Marketing neu gedacht

Weitere Titel zum Thema