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Business and Economics (German Language)

Nils-C. Huber

Mobile Marketing neu gedacht

Chancen für eine längst überfällige Reform von Marketingpraktiken

&lt;p&gt;Mobile Marketing.- Mobile Experience.- Mobile First.- Mobile Advertising.- Immersion und Marketing.&lt;/p&gt;

Routledge Studies in Entrepreneurship and Small Business

Entrepreneurship and Competitive Sustainability: Innovative Approaches is a rigorous, practice-focused edited volume that maps how entrepreneurial action can serve as a powerful catalyst for achieving the United Nations Sustainable Development Goals (SDGs). By weaving together cutting-edge research, real-world case studies, and practical insights, the volume introduces the concept of competitive sustainability, showing how businesses can simultaneously drive profit, innovation, and social good. Covering all 17 SDGs, the chapters provide sector-specific perspectives ranging from agribusiness and health to renewable energy, circular economy (CE), and urban solutions. Each contribution offers theoretical grounding, empirical evidence, and actionable pathways that demonstrate how entrepreneurs and organizations can transform sustainability challenges into opportunities for growth and impact.This book is an essential resource for academics, researchers, policymakers, development practitioners, and entrepreneurs seeking to align innovation with global priorities. By highlighting both opportunities and potential pitfalls, it equips readers with the tools to design sustainable business models, foster cross-sector partnerships, and create measurable impact. More than a reference, it is a road map for turning global goals into practical strategies, empowering readers to build ventures that not only thrive in competitive markets but also contribute meaningfully to a more sustainable future.

Innovative Approaches

Entrepreneurship and Competitive Sustainability

Haufe Fachbuch

Unternehmen sind gehalten, die komplexen EU-Regulierungen wie ESG-Vorgaben und den EU Green Deal in ihre Prozesse zu integrieren. Sie sind für die Umsetzung von ESG-Richtlinien, die Überwachung der Lieferketten und die Einhaltung regulatorischer Anforderungen verantwortlich.&nbsp;
 Dieses Buch von Verena Rau bietet ihnen praxisorientierte Ansätze zur Umsetzung der EU-Regulierungen, insbesondere im Bereich ESG. Es enthält konkrete Checklisten, Best-Practice-Beispiele und Handlungsempfehlungen, die Unternehmen dabei unterstützen, die regulatorischen Anforderungen in ihre Beschaffungs- und Lieferkettenprozesse zu integrieren. Darüber hinaus bietet das Buch Lösungen zur Risikominimierung im Hinblick auf geopolitische Unsicherheiten und zeigt auf, wie Unternehmen durch Nachhaltigkeit Wettbewerbsvorteile erzielen können.
 
 Inhalte:
 
 <ul>
 <li>Die Bedeutung von EU-Regulierungen für Unternehmen</li>
 <li>ESG und der EU Green Deal: Überblick und Herausforderungen</li>
 <li>Wichtige Regulierungen: CBAM, EUDR und Sorgfaltspflichten-Richtlinie</li>
 <li>Strategisches Beschaffungsmanagement: Integration von ESG-Kriterien</li>
 <li>Lieferkettenmanagement: Nachhaltigkeit und Risikominimierung</li>
 <li>Best-Practice-Beispiele und Fallstudien</li>
 <li>Zukunftsausblick: Geopolitische Risiken und Chancen durch ESG</li>
 </ul>

Erfolgreiche Integration von EU-Standards in das Lieferantenmanagement

Praxisbuch ESG-Lieferkettenmanagement

Sustainable Finance

Integrating ESG, FinTech, and AI to Reshape Financial Markets and Investment Strategies

Sustainability, Digital Transformation, and AI-Driven Innovation

How the Apple Store changed shopping forever - one customer at a time.In The Apple Store: A Retail Story, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store's opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.Part business memoir, part insider account, the book uncovers Johnson's philosophy - 'Good Things Happen When People Come to the Store,' 'You Can't Automate Service' - and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.Co-written with Zander Nethercutt, this is the definitive account of how Apple's 'houses of worship' became a retail phenomenon that forever changed how we shop.

A Retail Story

Shop Different

The first book to explore the full scope and beauty of Korean design - from traditional craft to celebrated contemporary creationsCharacterized by a unique blend of tradition and innovation, and by a focus on sustainability and efficiency, Korean design is recognized for its creativity, quality, and beauty. Jeong: The Spirit of Korean Craft and Design is the first book to present an immersive visual exploration of the country's fascinating craft and design scene to an international audience.A Korean concept with no direct translation in English, jeong conveys a deep affection, emotional connection, and a sense of attachment that develops over time through shared experiences, care, and familiarity. In the context of craft and design, jeong is revealed through attention to detail and the profound connection between maker, object and user.This elegant volume presents 175 inspiring and important objects, from anonymous folk crafts to celebrated masterpieces, including lacquerware, ceramics, embroidery, furniture, textiles and more. Each illustrated with a striking full-page image, featured pieces include traditional moon jars, intricately woven baskets, delicate textiles, and cutting-edge contemporary furniture.Printed on tactile craft paper and stitch-bound in traditional Korean style, the book is itself a stunning object that invites exploration. Design-obsessed readers will also find in-depth essays by contemporary Korean design prodigy Teo Yang; curator Beth McKillop; and J Kathryn Hong, Chairperson of the Arumjigi Foundation in Seoul.This special book reveals the spirit and sensibility of jeong to readers around the world.

The Spirit of Korean Craft and Design

Jeong

Law, Governance and Technology Series

In an era where the digital realm is evolving at an unprecedented pace, the legal framework must adapt accordingly to ensure effective governance and control. This open access book explores the intricate web of regulations governing new digital assets, identities, and data spaces within the European Single Market. Through a comprehensive exploration of emerging concepts, it provides clarity amidst complexity and empowers stakeholders to navigate the evolving digital landscape with confidence, making it essential reading for legal professionals, policymakers, regulators, academics, and industry practitioners. 
The book explains the need for legal adaptations to incorporate new technologies in the European Union, focusing on regulating Distributed-Ledger Technologies (DLT/Blockchain) and crypto-assets through the MiCA Regulation. It discusses the challenges and opportunities involved in ensuring stability and user protection and investigates the regulatory frameworks for Asset-Referenced Tokens, E-money Tokens, Utility Tokens, and Non-Fungible Tokens (NFTs). It also addresses related topics such as artificial intelligence, digital identities, data spaces, and cyber-security, providing an analysis rooted in European law that points to the European Roadmap to the Digital Decade for 2030. It deals with the European Digital Identity in the eIDAS2 Regulation and the Artificial Intelligence Act, both adopted in 2024, providing a lege ferenda perspective. 
Additionally, the book examines Open Data and Open Finance, emphasizing their roles in promoting competition and innovation while addressing data privacy and security concerns. It covers the implications and challenges of Digital Money and Digital Payments, particularly in the context of the Digital Euro project, the impact on monetary policy and financial inclusion, and the European Digital Identity - the EU Digital Identity Wallet, EUDI - enabling mutual recognition of electronic identification systems across EU countries.

Legal Framework for New Digital Assets, Identities and Data Spaces

Governance and Control of Data and Digital Economy in the European Single Market

This book provides insight into the luxury yacht (or superyacht) tourism market and industry. Superyacht tourism is a distinct form of tourism by virtue of the fact that luxury yacht consumers (guests) receive a bespoke vacation experience co-created with both the yachts’ crew and associated allied agencies. Elaborating on these co-created superyacht experiences, the book explores the inputs of both guests and stakeholders and is unique in three main ways. Firstly, it presents insight into the luxury value proposition all the way from yacht design through to ownership, staffing, charter management and consumption. Secondly, it presents an understanding of the luxury yacht market proposition through the unifying framework of customer experience. In doing so the book follows the shift in focus from the material and symbolic elements of luxury towards the experiential element. Finally, the book incorporates both academic and industry expert insights into the co-creation of luxury yacht experiences.

Exploring the Superyacht Market

Co-creating Luxury Customer Experiences in Tourism

This book is grounded in the Customer Experience Professionals Association (CXPA) framework and addresses the core questions CX practitioners face across its domains. It explores how to design experiences that endure (Customer Understanding &amp; Experience Design), how to align strategy, culture, governance, and metrics to consistently deliver on the brand promise (CX Strategy, Culture &amp; Accountability, Metrics &amp; Measurement), and how to mobilize people, processes, and creative capabilities to drive innovation and sustainable growth (Organizational Adoption &amp; Enablement).

The Nine Golden Rules for CX Success

This book provides easy access to formal guidance notes and other publications of third party institutions and organisations and supports cross referencing in the text. It aims to be a compendium handbook with a legal basis and will help the reader to: - understand the full range of issues which may face directors and those proposing to become directors - provide information and guidance on matters which boards may need to address in their decision making processes, including appendices detailing some practical checklists and a practical Glossary of terms with electronic links to the text aiding the accessibility of the work to all readers. &gt;It's an invaluable resource for company directors, company secretaries, and governance and HR professionals in organisations of all sizes, as well as their legal advisers, in house lawyers, company law practitioners, and financial advisers. This title is included in Bloomsbury Professional's Company and Commercial Law online service.

Rights and Duties of Directors

nuggets

Zukunft des industriellen Dienstleistungsmanagements

An informative text for understanding and applying design thinking across strategic organizations. Design Thinking for Business and Management examines how design thinking can be used as a strategic capability to drive innovation, problem solving and organizational transformation. Written by Mersha Aftab, this textbook is designed for final-year undergraduate and postgraduate students studying design thinking and design management. Focusing on human-centred approaches, the book explores how design principles and strategies support creativity, adaptability and competitive advantage in complex business environments. It addresses the role of digital and technological advancements in transformation, alongside ethical, social and sustainable considerations that shape responsible design-led decision making. Practical insight is reinforced through real-world examples from organizations including Nike, Tesla, Netflix, Zappos and 3M. This textbook includes: - Design strategies and principles for structured problem solving - Coverage of digital and technological change in design-led transformation - Ethical, social and sustainable perspectives on design thinking - Human-centred approaches to innovation and organizational success &gt;Whether studying design management or preparing to apply design thinking in business practice, Design Thinking for Business and Management equips students with the mindset and tools to foster innovation and deliver meaningful organizational outcomes.

Strategies, Principles and Practice for Innovation

Design Thinking for Business and Management

Most persistent problems-at work, in organizations, and in our own lives-aren't unsolvable. We've tried harder. We've optimized. We've worried about it. And nothing changes. This is the kind of stuckness that shows up for people who lead, create, and build-for professionals who care deeply, think clearly, and still find themselves going in circles. Some challenges are situations outside our control, best met with acceptance. But others are real problems, capable of being changed. The trouble is, we often can't tell the difference. That's because we're entangled. An entanglement is a hidden commitment that creates conflict beneath the surface: wanting progress without risk, change without loss, or forward motion without letting go of who we were-or who we promised to become. When we want two incompatible things at the same time, effort doesn't help. We stay stuck. In The Knot, Seth Godin offers a clear, practical framework: &nbsp;<ul><li>How to tell the difference between problems you can solve and situations you need to accept</li><li>How to see systems, understand what people actually want, and create conditions for change rather than simply hoping for it</li><li>A practical guide to entanglements-time-based (sunk costs, premature optimization), social (phantom audiences, borrowed scorecards), and identity-based (who we were, who we promised to become)-each named, examined, and shown to be removable</li></ul> The book leaves readers with a simple mantra for meaningful work: Name the baggage. Drop the baggage. Ship the work. If you've been pushing without progress, this book helps you see what's really in the way-and finally remove it.

Why We Get Stuck - And What to Do When Change Is Possible

Knot

Mobile Marketing neu gedacht

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