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Catalogue complet

Rich C: Million Dollar Claims

Million Dollar Claims

Volume One - 15 Inventors & the Claims That Built Their Fortunes

Get a Grip on Your Business

Traction, 20th Anniversary Edition

This book is a must-read for any aspiring IP lawyer... it is a useful manual with accurate and current information, as and when you need it - The Law Society Gazette Provides up-to-date coverage and analysis of the intellectual property laws applicable to all forms of computer software, placing the law in the context of computer use, examining copyright, database rights, patents, trade marks, design rights and the law of confidence. Updates to the 8th edition include: - a new chapter on Intellectual Property and AI - a number of cases on FRAND licensing in relation to telecommunications standards technologies, including Unwired Planet v Huawei - the effects of Brexit on intellectual property regulations - developments in the EU, US and other jurisdictions Information Technology and Intellectual Property Law can either be read from cover to cover as a thorough introduction to the subjects addressed or be used as a very useful starting point for a specialist practitioner faced with a particular problem on a particular case. With this in mind, this book is an essential addition to any IT and IP practitioner's bookshelf, as well as a useful textbook for non-specialists, advanced undergraduates and taught in postgraduate IT and IP courses. This title is also available as part of Bloomsbury Professional's IP &amp; IT online service.

This book is a must-read for any aspiring IP lawyer... it is a useful manual with accurate and current information, as and when you need it - The Law Society Gazette

Provides up-to-date coverage and analysis of the intellectual property laws applicable to all forms of computer software, placing the law in the context of computer use, examining copyright, database rights, patents, trade marks, design rights and the law of confidence.

Updates to the 8th edition include:
- a new chapter on Intellectual Property and AI
- a number of cases on FRAND licensing in relation to telecommunications standards technologies, including Unwired Planet v Huawei
- the effects of Brexit on intellectual property regulations
- developments in the EU, US and other jurisdictions

This book can either be read from cover to cover as a thorough introduction to the subjects addressed or be used as a very useful starting point for a specialist practitioner faced with a particular problem on a particular case. With this in mind, this book is an essential addition to any IT and IP practitioner's bookshelf, as well as a useful textbook for non-specialists, advanced undergraduates and taught in postgraduate IT and IP courses.

Bainbridge on Information Technology and Intellectual Property Law

24 Principles to Help You Get Out of Your Own Way

Just F*cking Do It

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

In 1971, Surinder Arora stepped off a plane at Heathrow, a thirteen-year-old boy with limited English who was sent from the Punjab to find a future in a country so far from home. He had to learn a new language and discover shocking truths about his own family - all while working twice as hard as anyone else to prove his worth.

He never imagined that decades later, he would own the very skyline he first saw from the airplane window. From his early days as a waiter at the Penta hotel and trading on the Blackbushe market stalls to building a billion-pound empire, Surinder's journey is a masterclass in grit and Plan B thinking. Navigating the racial tensions of 1970s Britain, the 2008 financial crash and personal tragedy, he turned a struggle for survival into a legacy of hospitality.

Candid and inspiring, this is the definitive story of how one man conquered the high-stakes world of aviation hospitality.&nbsp;

Risk, Resilience and the Making of a Business Empire

Barefoot Billionaire

Ready to turn your contracting skills into a thriving business?The Contractor’s Handbook is your ultimate guide to launching, running, and scaling a profitable contracting company. Whether you’re just starting out or looking to elevate your existing business, this book covers everything you need to know to succeed in the competitive world of contracting. Inside, you’ll discover:<ul><li>Proven Business Strategies: Learn how to establish a solid foundation, from business planning to securing your first clients.</li><li>Essential Financial Management: Master budgeting, pricing, and financial forecasting to ensure your business remains profitable and sustainable.</li><li>Winning Sales Techniques: Develop effective marketing strategies to attract clients, close deals, and build a strong reputation in your market.</li><li>Operational Excellence:Streamline your processes, manage projects efficiently, work effectively with vendors, and deliver high-quality work that keeps clients coming back.</li><li>Leadership and Team Building: Learn how to hire, train, and lead a skilled team that will help your business grow.</li></ul>Packed with real-world examples, expert advice, and actionable tips, The Contractor’s Handbook is your comprehensive roadmap to building a successful and sustainable contracting business. Whether you're aiming to stay small or expand into a multi-million-dollar enterprise, this book will give you the tools and confidence to achieve your goals.
Start your journey to contracting success today!

The Essential Guide to Starting and Growing a Successful Contracting Business

The Contractor's Handbook

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal‑brand‑based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

Million Dollar Claims

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