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Mercedes Benz Cars Germany - Market Analysis

Using the Approach of SWOT and PEST Analysis

Inhalt

Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.

Bibliografische Angaben

März 2013, 34 Seiten, Englisch
GRIN VERLAG
9783656390909

Schlagworte

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