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Marketing Tourism Futures

Sustainable Places, Communities and Cultural Experiences

Routledge Studies in Marketing

Contemporary Issues in Inter-Brand Communication

Brand-to-Brand Engagement

A groundbreaking book that establishes photography as a central lens for understanding and shaping the future of tourism This book explores how photography can be used as a visual research method and theoretical lens to illustrate and inform the future of tourism. It introduces a novel theoretical framework that positions photography as a theory builder for tourism futures, making a significant original contribution to tourism, futures studies, scenario planning and visual research. The chapters use photography to illustrate the future of tourism on topics such as climate change, regenerative tourism, authenticity, overtourism, technology and destinations. The volume develops and classifies a comprehensive suite of visual research methods, demonstrating how photography and AI-generated imagery can be used to investigate, communicate and shape future tourism scenarios. It is a useful resource for students and researchers in tourism, photography, visual research methods, futures and scenario planning.

Photography, Visual Research Methods and Generative AI

The Future of Tourism through the Lens

Interdisciplinary and international in scope, this insightful textbook provides a logically structured, concise introduction to sustainable tourism, bringing together theoretical understandings and career preparation to equip students with the tools to successfully manage a sustainable tourism business or destination.Covering a range of crucial topics such as marketing, human capital management, and more, this book integrates theory and industry best practice for career preparation. The myriad of case studies and tools throughout this text provide students with information on how to effectively implement strategies that can be applied to business environments, entrepreneurship and job skills, facilitating a more comprehensive sustainable tourism educational strategy. This edition includes new chapters on the pressing need for sustainability, technology, and includes updated case studies and examples throughout, taking into account post-pandemic changes.Highly illustrated and equipped with online resources, this volume is a vital resource for students of tourism, hospitality, and events management at both undergraduate and postgraduate levels.

The Business of Sustainable Tourism Development and Management

Accessible introduction to issues surrounding the metaverse and tourism - a must-read for those interested in learning about this exciting and growing area of research This book examines the relationships between tourism and the metaverse and associated concepts such as augmented reality, virtual reality and metaverse tourism. It explores current applications and the potential value that metaverse tourism plays in tourism management and marketing, sustainability and development at various scales, including destinations, businesses, communities and individual consumers, as well as in tourism education. Emphasis is given to how metaverse related tourism impacts on the understanding of the destination and attraction experience as well as motivations, expectations and satisfaction of travellers, tourist behaviour, and the potential for metaverse tourism to provide substitute experiences at sensitive and at-risk destinations. The book provides an overview of current research on metaverse tourism and highlights a future research agenda for tourism students and managers to better enhance and improve the metaverse tourism experience and its applications.

An Introduction

The Metaverse and Metaverse Tourism

An Intersectoral Perspective

Reconfiguring Gender in the Service Industries

The Hotel Development and Management Guide is an accessible, global, end-to-end reference book that illustrates how hotel concepts are conceived, financed, branded, operated and governed, connecting strategy, finance and department-level operations into one integrated framework.Readers gain a clear, decision-grade understanding of how hotel value is created and sustained across the full lifecycle. The book integrates feasibility, brand and operator strategy, departmental operations, asset management, and emerging forces such as AI and ESG, using practical frameworks, checklists, and financially grounded analysis to support real-world decision-making. Case studies are integrated throughout from hotel owners around the world to showcase real life situations and issues.This invaluable text offers an integrated, one stop professional-level reference for hotel owners and investors, as well as upper-level undergraduate, postgraduate, MBA and executive-education students studying hospitality management and hotel operations management.

The Hotel Development and Management Guide

How to build your customer into your culture

Customer Salience

Strategies for the Visitor Economy

Marketing the Experience

This book invites a reorientation of tourism towards accountability, restorative practices and social impact This book examines the dominant profit-driven paradigms that have traditionally underpinned tourism development. By bridging theory and practice, this book challenges conventional industry perspectives and advocates for a more sustainable and socially conscious approach to tourism development. It invites readers to question long-held assumptions, confront uncomfortable truths and engage with emergent ideas and practices that are pushing the boundaries of what socially responsible tourism can and should be. Through insightful case studies and empirical research, this book equips readers to rethink the social impact of tourism and demonstrates that profitability and accountability are not contradictory objectives but mutually reinforcing dimensions of resilient and regenerative tourism systems.

Beyond Profits

Rethinking Social Impact and Accountability in Tourism

Environmental Intelligence in Sustainable Hospitality Operations provides a comprehensive, accessible, and data-led approach for achieving sustainability through the integration of Artificial Intelligence (AI) and the Internet of Things (IoT) across hospitality operations.The volume explains how smart sensors, real-time environmental monitoring, predictive analytics, and intelligent automation can optimize energy and water consumption, reduce food and material waste, enhance indoor air quality, and support carbon reduction strategies in hotels, resorts, restaurants, and allied tourism services. Chapters introduce practical frameworks for designing and implementing smart sustainable systems, including digital dashboards, AI-enabled decision models, and performance indicators aligned with environmental, social, and governance (ESG) requirements, supported with international applied case studies throughout. The book also addresses critical implementation issues such as data management, ethics, cybersecurity, investment justification, and organizational readiness.By combining environmental science with hospitality innovation, this innovative and timely book offers a comprehensive guide for researchers, students, industry professionals, and policymakers seeking scalable pathways toward low-carbon, resource-efficient, and resilient hospitality operations.

AI and The Internet of Things Implications

Environmental Intelligence in Sustainable Hospitality Operations

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

Why Passion Is the Most Overlooked Advantage in Business

Passionomics

Marketing Tourism Futures

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