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Kolb Bonita: Marketing Research for the
Tourism, Hospitality and Events Industri

Marketing Research for the Tourism, Hospitality and Events Industries

Deliver measurable sustainability and long-term value through regenerative tourism leadership.

Regenerative Tourism and Hospitality by Amanda Ho is a strategic guide for senior leaders in travel, tourism and hospitality who want to align profitability with purpose and deliver proven results for business, community and planet. Combining real-world examples with global best practice, it provides the frameworks, steps and tools for designing regenerative strategies that strengthen both organizational performance and destination resilience.
Written for senior-level travel and hospitality industry professionals including Destination Managers, COOs and CEOs, the book examines the financial, operational and governance levers that drive real impact across the five critical areas of transformation: measurement, decarbonization, regeneration, collaboration and finance.
You'll learn how to: 
- Apply proven frameworks for regenerative business transformation and ROI delivery 
- Integrate sustainability metrics into strategy, reporting and governance 
- Build partnerships that scale local impact and global collaboration 
- Invest in informed decision making to meet net zero and stakeholder goals 
- Lead change that enhances brand equity, resilience and industry influence
Featuring real-world examples and expert insights, Regenerative Tourism and Hospitality equips leaders to make informed, strategic decisions that balance growth with stewardship, delivering measurable outcomes for the environment, local communities and the bottom line.
Themes include: regenerative strategy, ESG leadership, sustainable growth, governance, impact investment, data-driven decision making

Building a Resilient and Positive Impact-Led Travel Industry

Regenerative Tourism and Hospitality

Building a Career in Private Security Leadership

Lead Where You Stand

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, helping students uncover the secrets behind successful retailing, as well as the psychology motivating customers to behave the way they do. This thoroughly revised edition is structured into four parts, covering the fundamentals of retailing, consumer perception and decision-making, store atmospherics and layouts, and digitalisation. Learning outcomes, case studies, key takeaways, study questions and exercises are included in each chapter, making it an ideal resource for Retail Marketing and Retail Management courses. Teaching PowerPoint slides and sample course syllabi are available as supplementary materials to support instructors.

Shopper Behaviour and Retail Management at the Point-of-Purchase

Retail Marketing

The Practical Guide to Events and Hotel Management Series

Fully updated in its second edition, The Practical Guide to Organising Events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. International in scope and appeal.

The Practical Guide to Organising Events

Reimagining Assurance and Building Trust in the Age of AI

Auditing with Courage

6-Minute Smarts

There's never been a better time to run a product business. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before. But making it work financially? That's not so easy.Making sales isn't enough: you need to be making profits. Big retailers have spent decades developing ways to monitor profit margins, forecast and grow sales and manage stock to maximise their bottom line. And in this little book, small-business retail expert Catherine Erdly shows you how to apply those big business tools to YOUR business - in just 6 minutes!

Grow Your Product Business

Understand the complexities involved in managing destinations, including the current challenges at the forefront of the tourism industry such as climate change, overtourism and crisis management.

A Practical Approach

Responsible Destination Management

Offers a comprehensive guide to building resilience in the post-pandemic tourism and hospitality industry, combining theory, practical strategies and case studies to support sustainable recovery and future readiness

The book Resilience and Recovery of Hospitality and Tourism: Challenges, Synthesis and Agendas comprehensively explores the strategies necessary for the tourism and hospitality industry to recover and thrive post-pandemic. It begins with an introduction to the concept of resilience within the industry, followed by an overview of the various practices adopted to navigate recent challenges. The book covers the threats and obstacles to resilience, highlighting the need for effective workforce development planning and the mobilisation of resources through data-driven sustainable models. Leadership issues are examined, emphasising the critical role of strong leadership in fostering resilience. Predictors of resilience are identified, helping the industry to adapt to changing conditions. The development of resilience-based frameworks is discussed, aiming to revive global tourism conditions. The book also underscores the significance of data-driven technologies in building collaborative capacities for resilience. Sustainable practices and their management are crucial for maintaining resilience, as is the role of organisational culture in overcoming challenges. The book concludes with case studies that provide practical insights into managing resilience issues, developing effective strategies and understanding the broader implications for the tourism and hospitality industry. 
This book is an essential resource for professionals and academics in the tourism and hospitality industry, including managers, policymakers, researchers and students. It is designed for those who seek to understand and implement resilience strategies in the face of unprecedented challenges such as the COVID-19 pandemic. By providing a detailed analysis of the industry's threats, obstacles and innovative practices, the book offers valuable insights into workforce development, leadership, and the role of data-driven technologies and sustainable practices. With its comprehensive coverage of resilience-based frameworks and real-world case studies, this book is an indispensable guide for anyone committed to fostering a resilient, adaptive, and sustainable tourism and hospitality sector.

Challenges, Synthesis and Agendas

Resilience and Recovery of Hospitality and Tourism

A practical introduction to designing and managing contemporary visitor attractions. Visitor Attraction Management by Carol Southall, Amanda Payne and Frances-Marie Hitchen is written for undergraduate students studying Tourism, Hospitality and Events Management who need a clear and applied understanding of how visitor attractions are created, operated and sustained. This textbook supports students by linking tourism management frameworks with the realities of a fast-changing global attractions sector. The book explores the full spectrum of visitor attractions, from theme parks and cultural museums to luxury eco-resorts and emerging digital experiences. It examines how memorable visitor experiences are designed and managed, how attractions operate day to day and how branding, promotion and innovation shape competitiveness. This textbook includes: - Clear explanations of different types of visitor attractions and experience design principles - Coverage of attraction operations, service quality and risk management - Branding and promotion strategies for marketing attractions and experiences - Discussion of emerging technologies and entrepreneurial innovation &gt;With expanded real-world examples from destinations including Petra and Venice, attractions such as Alton Towers, Walt Disney World and the British Museum, and digital innovations like the Terracotta Warriors AR Experience in China, this textbook equips students with the knowledge and confidence to prepare for careers in tourism and visitor attractions management.

Contemporary Approaches in the Global Tourism Industry

Visitor Attraction Management

Vacation Home and Resort Rentals Management

Sustainability has become a highly important policy framework for tourism, and the ideals of sustainable development are guiding tourism developers in their planning thinking. This book provides a thorough overview of the key discussions that are focusing on setting the limits to growth in tourism development in local-global nexus. The key focus is on sustainable tourism with a further aim to rethink critically the idea of sustainability in tourism and its relations to carrying capacity, responsibility and other potential frameworks. International and case studies and examples are integrated throughout. This is essential reading for Tourism students.

Identifying the Limits to Growth in Tourism Development

Governing Tourism for Sustainability

Marketing Research for the Tourism, Hospitality and Events Industries

Weitere Titel zum Thema