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David Newman

Market Eminence

22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth

PRAISE FOR THE SCIENCE OF SCALING "Scaling should be about science, not speculation.Mark gives founders the formula." -DHARMESH SHAH Co-Founder and CTO at HubSpot "Essential reading for anyone scaling a business. Mark distills complexity into actionable insights that actually work." -ALIISA ROSENTHAL Founding Sales Leader at OpenAI "If you want to build a company that lasts, not just grows fast, read this book." -JOSH KOPELMAN Founder of First Round Capital "A scientific approach to scaling that founders, investors, and founding CROs can all rally around." -RON GABRISKO Founding CRO at Databricks

Using Data to Decide When -- and How Fast -- to Scale Revenue

The Science of Scaling

Rasha Oudeh

The Decision. The Price. What Remains.

Leadership Without Sugarcoating

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

Joe Lazer

Why Storytelling Is the Superpower of the AI Age

Super Skill

What happens to Marketing Operations when customers, competitors, and brands all begin operating through autonomous agents? Marketing leaders need an operating discipline that aligns with a market shaped by machine-mediated decisions, hybrid teams, and continuous customer interactions.MarketingOps 3.0
 presents a practical framework for redesigning Marketing Operations as the orchestration layer of the modern enterprise. Drawing on Greg Kihlström's work with global brands facing the need to transform the way they work to harness the power of AI and other advancements, the book traces the path from MarketingOps 1.0 and 2.0 to a hybrid operating model in which humans and agents share defined roles, accountability, and decision rights.
 This book introduces Commercial Operations Orchestration (CO2) as the structural answer to enterprise fragmentation, while examining the role of humans and the agents they will manage in the Business-to-Agent-to-Consumer (B2A2C) economy. It formalizes Return on Agent (ROA) as the economic measure of the hybrid workforce. A running case study, supporting toolkits, and a one-page scalable operating model illustrate how to apply the framework for your business. The book also addresses governance, ethics, talent design, and the roadmap to a unified Commercial System spanning marketing, sales, and customer experience.
 Chief marketing officers, Marketing Operations leaders and practitioners, RevOps, and digital transformation practitioners will benefit from 
 MarketingOps 3.0
 ’s operating model that they can use to govern autonomous work, coordinate decisions across the customer lifecycle, and compete in a machine-mediated market.

Building a Hybrid Operating Model for Growth in a Machine-Mediated Market

MarketingOps 3.0

Practical AI Strategies for Modern Small and Medium Businesses

AI Automation for Businesses

DK Big Ideas

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. This fascinating new edition features: <ul><li>More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management - from benchmarking and "Big Data" to Kaizen and cash flow</li><li>Simple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrations</li><li>Key quotes from major figures from business history - from Andrew Carnegie to Warren Buffet</li><li>Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the "gig" economy, black swans, and AI</li></ul> The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject. The Big Ideas series With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book and The Maths Book.

Big Ideas Simply Explained

The Business Book

YOUR BIGGEST EXPENSE HOLDS YOUR GREATEST OPPORTUNITY

In People Are Your Profit, seasoned HR executive Mark Mitford challenges leaders to rethink the way they view their workforce. Being intentional with your people strategy drives a stronger culture, reduces costly turnover, and unlocks sustainable growth.

Through real-world case studies and actionable insights, this book shows how small to middle-market organizations can compete-and win-by proactively investing in their people rather than reacting to employee challenges. Mitford connects culture, recruiting, leadership development, performance management and engagement directly to profitability, helping leaders move from guesswork to disciplined execution.

Inside, readers will learn how to:
Build foundational HR systems that scale with growth
Hire and develop talent aligned with company culture
Drive engagement that strengthens retention and performance
Equip leaders to optimize performance outcomes



This practical playbook invites leaders to stop managing people as a cost and start leveraging them as their greatest competitive advantage-open these pages and discover how your people can fuel your profit.

Transform Your Biggest Expense Into Your Biggest Asset

People Are Your Profit

Empresa y Gestión

María Rodríguez-Rabadán

Estrategia y creatividad para contenidos de marca en la era de la IA

Branded content

Mateo Salvas

The Strategy of People Who Build the New

No Rivals

Make strategic thinking part of your daily routine.HBR Daily Strategist provides 365 days' worth of insights and inspiration to help you build a regular habit of thinking strategically and improve your strategic decision-making. Every page offers something new, whether it's an explanation of an essential strategic concept, reflection questions to consider, or practical advice to apply. And each day presents you with an opportunity to take on topics such as developing your company's distinct competencies, defining a vision and purpose, and ensuring alignment and execution across your organization.Elevate your strategy with wisdom drawn from the best of Harvard Business Review.

365 Insights for Exceptional Leadership

HBR Daily Strategist

Market Eminence

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