Managing Customer Relationships Using Customer Care Techniques
Managing Customer Relationships Using Customer Care Techniques
Strategy Development of an International Enterprise
Inhalt
In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.
Bibliografische Angaben
Mai 2024, 164 Seiten, Englisch
Taylor and Francis
978-1-03-271388-5