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Managerial Economics

Managerial Economics

Von:

Buch (gebunden)ca. 235.00 CHF

erscheint im August

Now in its seventh edition, Ivan Png's Managerial Economics has been extensively revised with new

running case study on competition in large language models among OpenAI, Anthropic, and DeepSeek,
section on the experience curve,
chapter on oligopoly.

As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics and uses actual management applications from across the world.

The seventh edition is enhanced with fresh mini-cases and discussion questions, as well as detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

August 2026, ca. 342 Seiten, Englisch
Taylor and Francis
978-1-041-29359-0

Now in its seventh edition, Ivan Png's Managerial Economics has been extensively revised with new

running case study on competition in large language models among OpenAI, Anthropic, and DeepSeek,
section on the experience curve,
chapter on oligopoly.

As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics and uses actual management applications from across the world.

The seventh edition is enhanced with fresh mini-cases and discussion questions, as well as detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

August 2026, ca. 342 Seiten, Englisch
Taylor and Francis
978-1-041-29359-0

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