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Rhijnsburger: Magnetic Edge

Magnetic Edge

How composed leaders win people over and build buy-in

You built the résumé. Now build the brand.

You have the experience, the credentials, and the results. Yet being excellent at what you do does not always mean being recognized, valued, or chosen.
Undeniably Fierce(TM): The Personal Elevation Playbook is for accomplished women who are ready to close the gap between the value they deliver and the recognition they receive.

Personal brand strategist Jennifer Ransaw Smith guides you through four powerful moves:
CLAIM your value and define what you want to be known for.
CONNECT strategically with the people and opportunities that support your growth.
COMMAND authority through a visible, credible professional presence.
CONVERT your visibility and influence into meaningful opportunities.

Through practical exercises, reflection questions, and the Visibility Wealth Gap(TM) Scorecard, you will examine where your expertise is being overlooked and identify your next steps toward greater visibility, influence, and professional opportunity.

Whether you are pursuing advancement, growing a business, expanding your leadership, or preparing for your next chapter, this playbook helps you communicate your value with clarity and intention.

Being qualified was never the problem. Your visibility was.

It is time to make your mark-and become undeniable.

The Personal Elevation Playbook

Undeniably Fierce(TM)

PRAISE FOR REINVENTION AT THE TOP 'Andrea Petrone has drawn essential lessons from his own executive experience to offer this thoughtful and practical book for CEOs and aspiring CEOs who want better alignment between who they are, what they say, and how they show up in their most consequential roles. Using its useful vocabulary and disciplined questions, leaders can avoid being defined solely by past success or by the systems they inherit.' AMY C. EDMONDSON, Novartis Professor of Leadership and Management, Harvard Business School; and author, Right Kind of Wrong: The Science of Failing Well 'Andrea Petrone has captured what most leadership development misses entirely: that at the top, the greatest threat to performance isn't strategy or execution-it's the slow drift from who you are under pressure. The Identity, Message, Presence framework is a clear articulation of what separates leaders who endure from those who erode. It is a strong reminder that "tone at the top" matters!' JAMES W. KEYES, Global business leader; philanthropist; and former CEO of two internationally recognized Fortune 500 companies, 7-Eleven, Inc. and Blockbuster, Inc. 'Andrea draws on decades of work with global leaders to offer something most leadership books miss: a direct, practical guide to staying aligned with who you are when the pressure to perform pulls you in every direction. A valuable read for any executive facing a defining moment.' LORENZO SIMONELLI, Chairman and CEO, Baker Hughes 'We don't need more leadership frameworks. We need leaders who know who they are and refuse to fake it. Petrone has written that book, grounded in two decades of coaching CEOs through the pressure that breaks most leadership advice. Read it before your next big decision.' GARY HAMEL, Co-author of Humanocracy and Visiting Professor, London Business School 'We all struggle to be impactful, influential, inspiring leaders. Reinvention at the Top will help every leader learn to be thoughtful, introspective, and powerful in their important role.' JOSH BERSIN, Global Industry Analyst 'Having faced disruptive moments many times during my career, I learned what Petrone articulates better than anyone; under pressure, it's not your strategy that gets tested. It's your alignment with yourself. Every CEO should read this book before they need it.' DAN ROSENSWEIG, CEO and Executive Chairman of Chegg, former CEO of Guitar Hero, former COO of Yahoo!, and former CEO of ZDNet

The Playbook for CEOs to Lead Under Pressure

Reinvention at the Top

How to make a bigger impact with less effort

Outsized Leadership

12 chapters. 48 tools. Built from 7,000+ hours of executive coaching with more than 1,000 leaders.

You got promoted because you were the one who always came through. Now you're working harder than you've ever worked and somehow producing less. Your calendar is full of work that belongs 2 levels below you. The conversation you need to have has been sitting in your drafts for 3 months. And the higher you climb, the louder the voice gets that says someone is about to figure you out.

Nobody prepared you for this part. Every promotion is an expert-to-beginner transition. The skills that built your career are not always the ones that will sustain it, and nobody tells you when they stop working. So you retreat to the work you know, the altitude where you felt competent, and wonder why the role feels so heavy.

The Right Altitude is the book for the role nobody prepared you for. Don Eash names the patterns that keep leaders stuck and hands you the tools to move through them. Every chapter follows the same structure: the pattern, the reframe, the tools, and the experiment, followed by The Mirror, questions to sit with and answer in writing.

The book moves from the inside out, in 4 parts:

The Inner Game. The altitude problem, the imposter in the room, the stories you're telling yourself, and the Dentist Trap. Tools include the Altitude Dial, the Capacity Thermometer, the Identity Update, the 80% Rule, and the Facts / Assumptions / Emotions Audit.

Leading Others. The conversation you're avoiding, and why you need to stop catching every ball. Sort hard conversations with Red / Yellow / Green (most reds turn out to be yellows), schedule them with the 48-Hour Rule, and shift from listening to fix to listening to develop with the Listen-to-Develop Switch and the Vampire Rule.

The Organizational Game. Managing up without selling out, what executive presence really is, and how to survive the reorg. Tools include the Friday Update, the Sponsor Map, the Thermostat Practice, the Bookend Strategy, and the Three Circles of Control.

The Long Game. When to stay and when to go, the burnout you don't see coming, and defining your own good enough. Tools include the Spring Fling, the Two-Year Test, the Monster Audit, the Body Scorecard, and the Non-Negotiables Exercise across work, family, and self.

Underneath all 12 chapters sits the Influence Framework: 7 dimensions (Self-Management, Executive Presence, Results, Communication, Credibility, Relationships, and Visibility) arranged in a circle, not a hierarchy. Once you see it, you'll see it everywhere.

The stories are composites drawn from coaching conversations.
This isn't theory. It's field-tested, and it's direct. It will help you stop being the old version of yourself in a role that's asking for the next one. Read straight through or go to the chapter that describes where you're stuck right now. Each one stands on its own, and a full index of tools sits at the back.

Find the right altitude. Lead from there. And define good on your own terms.

By executive coach Don Eash, MCC, ACTC, who spent 30 years in executive leadership and has coached more than 1,000 leaders.

What Nobody Tells You About Being A Leader

The Right Altitude

Build a powerful LinkedIn presence that opens doors to career opportunities In today's competitive job market, talented professionals risk career invisibility when they lack a strong LinkedIn presence. The LinkedIn Playbook for Employees: How to Build Your Professional Brand Without Losing Your Job shows you how to build authentic professional influence while working as a full-time employee. Written by James Cheo, Chief Investment Officer at a global bank and LinkedIn Top Voice who grew his following to over 80,000 while maintaining his day job, this book delivers proven strategies for transforming your LinkedIn profile from digital résumé to career catalyst. The LinkedIn Playbook for Employees guides you through every aspect of building a sustainable LinkedIn presence, from optimizing your profile and defining your value proposition to crafting compelling content that resonates with your target audience. You'll discover how to develop 3-5 content pillars that give your voice structure, master storytelling techniques that make your expertise memorable, and leverage the psychology of attention to ensure your posts get noticed. The book reveals technical best practices including optimal posting times, format strategies that drive exceptional engagement, and how to use LinkedIn's features to dramatically amplify your reach. You'll also discover: <ul> <li>How to transform your profile into a reputation engine that converts visitors into meaningful connections and generates substantially more career opportunities</li> <li>Content strategies built on proven psychological principles that significantly increase post retention and generate far greater visibility than passive engagement alone</li> <li>Trust-building frameworks that establish you as more credible than corporate messaging and position you for internal recognition and advancement</li> <li>Measurement and analytics approaches that translate visibility into tangible outcomes including promotions, collaborations, speaking engagements, and strategic career moves</li> <li>Ethical boundaries and sustainability practices that prevent burnout while building long-term professional influence through consistency rather than viral moments</li> </ul> Perfect for professionals, job seekers, entrepreneurs, career changers, university students, and business leaders, The LinkedIn Playbook for Employees provides a comprehensive roadmap for building a professional brand that differentiates you in your industry, adds genuine value to your network, and creates sustainable career opportunities. Written from the perspective of an employee rather than an influencer, this practical guide shows you how to amplify your voice without losing your authenticity or jeopardizing your position.

How to Build Your Professional Brand Without Losing Your Job

The LinkedIn Playbook for Employees

HBR's 10 Must Reads

Get better outcomes from every negotiation.If you read nothing else on negotiation, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you prepare for high-stakes conversations, achieve win-win results, and secure favorable deals.This book will inspire you to: <ul><li>Control the negotiation before it begins</li><li>Negotiate with confidence for a bigger role, a more impressive title, or a higher salary</li><li>Rethink negotiation as a shared and equal exchange</li><li>Employ emotions--both positive and negative--to your advantage</li><li>Understand the rules for negotiating across cultures</li><li>Find leverage when the other side holds the power</li></ul>This collection of articles includes: "What People Still Get Wrong About Negotiations," by Max H. Bazerman; "Control the Negotiation Before It Begins," by Deepak Malhotra; "Don't Use Round Numbers in a Negotiation," by Matti Keloharju; "Emotion and the Art of Negotiation," by Alison Wood Brooks; "Negotiating Your Next Job," by Hannah Riley Bowles and Bobbi Thomason; "A New Approach to Contracts," by David Frydlinger, Oliver Hart, and Kate Vitasek; "How Walmart Negotiated Supplier Negotiations," by Remko Van Hoek, Michael DeWitt, Mary Lacity, and Travis Johnson; "Why Big Companies Struggle to Negotiation Great Deals," by Danny Ertel; "Negotiate Like a Pro," by Scott Walker; "Negotiating When There Is No Plan B," by Jonathan Hughes and Saptak Ray; "How to Learn from a Failed Negotiation," by Joshua N. Weiss; "The Secret to Cross-Cultural Negotiations," by Horatio Falcão and Thomas Wiegelmann; and "Be Your Own Best Advocate," by Deborah M. Kolb.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Negotiation, Updated and Expanded

Secrets of Success

THESE ARE THE REAL COMMUNICATION INSIGHTS YOU NEED TO GET AHEAD WHAT DO GREAT COMMUNIC ATORS KNOW THAT THE REST OF US DON'T? Do they have a secret recipe for success? Is there a special alchemy? The 50 secrets in this book reveals the things you need to know to express yourself with assurance and get your message across effectively. Every one of the 50 secrets in this book contains 3 strategies you can put into practice right now to get better results. Some of the ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for success, a formula that will unlock your potential. Communication made easy Whether you want to transmit competence, reassurance and responsibility, understand your own body language as well as that of other people, or banish self-doubt and build a bedrock of self-assurance, this book provides the tools and techniques you need. ABOUT THE SERIES Secrets books are designed to be easy to incorporate into your daily life. They boil down the essentials of important topics into short, quick lessons giving expert advice on a wide range of challenges that you can apply instantly. Each chapter outlines one of the 50 secrets and gives three strategies for putting the ideas into action. Whether you want to improve your efficiency, clear your desk, or be on top of your work, these books give the answers you're looking for.

50 Insights from Brilliant Communicators

Secrets of Confident Communication

The Field Manual for Projects in Crisis

PULL UP

Feeling undervalued and frustrated despite your hard work in a male-dominated environment? You're not alone.Many talented women end up leaving the industry and the job they once loved (and studied hard for) because it demands too much struggle to prove their value and does not offer them enough growth and opportunities.In The 5 Keys to Your Potential, Christina Brugger shares science-backed insights and proven approaches for building authentic confidence and achieving success as a woman in male-dominated spaces.Understanding the science behind the 5 keys - confidence, resilience, power, authenticity and care - puts you in control. By uncovering why being undervalued and overlooked happens in the first place, you can free yourself from self-blame and make changes that last - without having to wait for your company to catch up!As a chartered engineer and senior product leader with over a decade of experience in manufacturing, engineering and technology, Christina Brugger deeply understands the challenges women face in male-dominated industries. Her Keys to Impact Academy helps women maximise their impact and advance in their career.

An actionable guide for women in STEM

The 5 Keys to Your Potential

The Pressure to Shrink and the Practice of Showing Up Fully

Leading Without Shrinking

A SHORT COURSE IN LEADERSHIP BASICS. 7 Lessons in Leadership&nbsp;is a quick course in leading people, giving you everything you need to know in just seven short chapters. From inspiring others and building support, to setting priorities, giving direction and making decisions, you'll explore your inner resources and discover your untapped leadership qualities. * Lesson 1: Self-awareness * Lesson 2: Understanding people * Lesson 3: Communication * Lesson 4: Authority and power * Lesson 5: Making decisions * Lesson 6: Connecting and linking * Lesson 7: Vision and inspiration Explore the main themes and ideas in leadership, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in&nbsp;Leadership&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Leading in 7 Steps

7 Lessons in Leadership

Magnetic Edge

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