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Lester R: Macroeconomics

Macroeconomics

Theory and Applications

Are digital technologies really a silver bullet for development in the Global South?


Digital technologies are supposed to solve the challenges of climate change, projected population growth, land conflicts and food insecurity, especially in rural areas. Yet NGOs, government institutions, and private companies are increasingly adopting a trial-and-error approach as they recognize the limitations of transferring Western science and technologies to the global South.
 
This book presents the ambivalent practices and implications of digital pilot projects which aim to 'develop' both farming communities and locally adapted innovations in East Africa. Inspired by laboratory ethnographies in Science and Technology Studies, it explores the practices of testing and developing digital technologies in rural Tanzania. The multi-sited ethnography, which takes in agricultural fairs, conferences, documents, online courses, tech hubs, project offices, villages and fields, centres on three case studies, namely DAST (a digital land-formalisation tool), STAS (an AI system for agricultural productivity) and iPlus (an e-extension tool). Rather than viewing these technologies simply as welcome tools to promote connectivity, empowerment and increased production - as commonly advanced in development policy - this book foregrounds the (un)intended consequences of the planning, set-up, maintenance and results of digital pilot projects. Against the backdrop of conflicting logics between testing technologies and developing Tanzanian agriculture through them, this book considers their (un)predictable impacts on new actors, the character of development and the trial communities in rural Tanzania.

Piloting Digital Technologies for Agriculture in Tanzania

Experimental Rural Development in the Global South

Too many leaders are burning out--and taking their teams with them. Despite good intentions, many organizations still push harder, demand more, and equate long hours with high performance. The result? Talented people walk away from work they once loved, while leaders feel stuck between delivering results at any cost or failing altogether. Longevity Leadership challenges that paradigm. Drawing on neuroscience, behavioral science, and years of experience in organizational change, Jessica Billiet offers a new model for leadership--one that recognizes performance and well-being are not in conflict but deeply connected. When leaders understand how the brain responds to stress, motivation, and habit, they can create environments where people are energized, innovative, and resilient--without sacrificing results. This book explores the small, often overlooked choices leaders make every day: how they respond to pressure, how they communicate during uncertainty, and how they shape team habits and rhythms. Readers will learn practical, science-backed strategies for reducing burnout, leading through resistance, and building sustainable performance across their teams and organizations. At its core, Longevity Leadership is a call for systemic change. It's about equipping leaders at every level with tools to achieve results without destroying the people who deliver them. Inspiring and deeply practical, this book shows that when leaders honor both performance and mental health, everyone wins.

Longevity Leadership: Building Sustainable Performance Through Science-Backed Strategies

Build a Future-Ready Organization Where Every Employee Can Succeed
Succession planning, while often talked about, remains one of the least successfully implemented leadership practices in an organization’s toolkit. Too often, organizations rely on outdated methods like “successor spotting,” grooming, secret conversations behind closed doors, or focusing only on a select group of “high potentials.” These approaches create bias, limit opportunity, and fail to prepare organizations for the realities of today’s fast-changing workforce. Succession Planning Reimagined introduces developmental succession planning, a modern, inclusive strategy that empowers every employee to grow and contribute to future success.
Through research-based insights and practical tools, you’ll learn how to transform succession planning from a static, murky process into a dynamic, people-centered strategy. You’ll discover the “secret sauce” for success: engaging employees, connecting development to organizational goals, and supporting growth at every stage. Each chapter provides clear steps for:
<ul>
<li>Assessing future needs</li>
<li>Building top-level and next-level plans</li>
<li>Creating measurable progress through continuous refinement</li>
</ul>
Whether you’re an HR leader, OD consultant, L&amp;D professional, or talent strategist, this book equips you to build authentic leadership pipelines that foster equity, readiness, and resilience. By embracing a proactive, developmental approach, you’ll prepare your organization for what’s next while creating a culture in which every employee feels valued and prepared for the future. If you’re ready to move beyond outdated models and design a succession strategy that works for today’s workforce, this guide will show you how to make it happen.

Building Future Readiness at All Levels

Succession Planning Reimagined

Navigating Ambiguity to Create L&amp;D Solutions
Being a learning designer means solving problems without a playbook. Sometimes you’re handed a vague request. Other times, you notice a performance gap, a broken workflow, or a missed opportunity and feel driven to create something new. But what if you’re not sure how to start, what to build, or whether it will even work?
Getting Unstuck in Learning Design is your practical guide for those gray areas where many learning designers stall. You will learn to navigate ambiguity and shift priorities seamlessly in your day-to-day learning design work. Expert learning experience designer Melissa Milloway leads you through how to:
<ul><li>Find your spark and turn it into momentum.</li>
<li>Identify the right problem.</li>
<li>Determine where to focus your time and energy.</li>
<li>Use iterative design to test ideas, build credibility, and earn buy-in over time.</li>
</ul>
Whether you’re stuck on a specific project, stuck in routines that no longer serve you, or stuck wondering how to grow in your role, Milloway offers methods to create clarity and momentum. This book will help you think and act like a designer—more curious, adaptive, and willing to move forward before all the details are clear.

How to Create Clarity and Move Work Forward

Getting Unstuck in Learning Design

Don't just design training. Design behavior change that lasts.

Your training program got good evaluations, and learners left feeling satisfied. But within weeks you discover that none of their behavior changed, and managers are asking why. Your training seemed to work in the moment, but performance outcomes aren’t where you want them to be.

With a practical, ADDIE-inspired approach, Designing Training That Sticks tackles a persistent gap most facilitators and instructional designers face every day—the gap between training and real-world performance outcomes. Author Michael L. Dorsey guides instructional designers through his Afterburn Framework—aligning learning objectives, delivery methods, and reinforcement strategies to achieve real, measurable outcomes. Real-world case studies demonstrate how to make his innovative framework actionable.

Dorsey shows you how to:
<ul>
<li>Use reinforcement tools such as job aids, indexed videos, and microlearning.</li>
<li>Build accountability structures such as learning partners and manager check-ins.</li>
<li>Choose intentional environmental design that actively supports key behaviors.</li>
<li>Engage highly motivated supervisors who care about sustained behavior change.</li>
</ul>

Your organization isn’t necessarily failing at training. But it’s probably failing to design training with the future in mind. If you’re ready to do something about that, Designing Training That Sticks is the place to start.

Turn Learning Into Lasting Performance

Designing Training That Sticks

In 2007, as the first iPhone launched, I was a young retail leader on the front lines of what would become one of the most transformative technological revolutions in history. Customers waited for hours to secure their new device only to return days later furious that networks had failed under unprecedented demand. Inside stores, no answers were quick or easy. There was pressure, confusion, and a leadership playbook that no longer seemed to work. It was an inflection point not just for technology, but for leadership. The Hope Advantage begins in this moment and expands to confront the reality every leader now faces. No longer is change episodic; it is constant, exponential, and it impacts every area of life. The conditions once described as volatile, uncertain, complex and ambiguous are no longer exceptions to the rule; they are the operating environment. But the change itself is not the problem. We've lost the belief in our ability to shape what comes next. When you believe a better future is possible, that you have the power to help create it, and that you don't need a perfect plan to start, this is hope--a practical leadership framework built on the three interconnected disciplines of Direction, Ownership, and Movement. Blending behavioral science, leadership philosophy, and lived executive experience, The Hope Advantage introduces a distinct and timely thesis that belief, not strategy, is the primary hurdle to change. It offers leaders not just a new way to think, but a practical framework immediately applicable to the transformations they're already implementing.

How Leaders Build Belief That Makes Change Possible

The Hope Advantage

Bring rhythm, relevance, and better retention to your next training.
&nbsp;
What do L&amp;D professionals and hip-hop artists have in common? Both face skeptical, diverse audiences and operate within strict time constraints in environments that are full of distractions. In Facilitation in VERSE, learning strategist Tekeisha Zimmerman shares a framework to address those challenges in five stages: Vibe, Engage, Reveal, Spin, and End. The framework draws upon proven &nbsp;techniques to engage learners inspired by hip-hop, including:
&nbsp;
<ul>
<li>Call and response</li>
<li>Storytelling for emotional connection</li>
<li>Repetition</li>
<li>Intentional language</li>
<li>Memorable takeaways</li>
</ul>
&nbsp;
The VERSE framework directly addresses challenges learning designers and facilitators face every day, including high resistance and pressure to demonstrate measurable behavior change. The book is packed with practical templates, decision matrices, sample scripts, and self-assessments to help instructional designers and facilitators implement the framework. Readers also receive free access to an AI-powered coach that lets them practice applying VERSE in real time, working through scenarios and refining their approach whenever they need it—long after finishing the book.
&nbsp;
The best trainers and hip-hop artists know that connection is what makes a message work. Facilitation in VERSE shows you how to create learning experiences that resonate in the moment and leave a lasting impression.

A Hip-Hop-Inspired Framework to Engage Learners

Facilitation in Verse

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

Across clinics, classrooms, city halls, and financial systems, women continue doing the uncredited work of governing AI: deciding when systems can be trusted, paused, refused, and repaired. Governing the Default names this work as relational governance, demonstrating how leaders can turn critique of AI's extractive norms into operational practice. Bringing together industry and academic contributors, the volume reframes organizational care as governance designed into decision rights, feedback loops, oversight, and repair. Its copy-ready practices help leaders, educators, and policymakers replace opaque defaults with consent-first, benefit-sharing, repair-ready systems.

Governing the Default

Gender, Power, and Emerging Technology

Leadership with Goodness at Its Core

What does it look like to do business with integrity? In Just Business, Alec Hill argues that the foundational Christian concepts of holiness, justice, and love are the keys to a truly Christian business ethic. Written for students and professionals who want their faith to inform their business practices, this textbook provides a clear, practical, and theologically grounded framework for navigating the ethical challenges of modern business life.Now in its fourth edition, Just Business has been updated with more current case studies and examples from global economies and a brand-new chapter on artificial intelligence, making it a timely and comprehensive Christian business ethics resource for today.Just Business features: <ul><li>An accessible and practical Christian perspective on business that teaches readers to apply timeless moral principles in ethical decision-making</li><li>Insightful case studies on pressing topics such as employer-employee relations, discrimination, international business, artificial intelligence, and environmental impact</li><li>Real-world examples of business successes and failures from economies around the globe</li><li>Evaluations of alternative secular approaches to business ethics including dual morality, agency, and law</li></ul>Because God himself is holy, just, and loving, we should strive to embody those characteristics in the way we do business. Just Business is a valuable resource for both undergraduate and graduate students as well as working professionals who want a guide to business ethics rooted in Christian conviction rather than conventional corporate values. If you are a professor looking for a text that takes both faith and business seriously, or a student trying to figure out how your beliefs translate into your career, this book gives you a place to begin and a framework to build on.

Christian Ethics for the Marketplace

Just Business

Understanding the International Environment & Global Business Functions

Introduction to Global Business

Macroeconomics

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