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Luxury Marketing and Brand Strategy
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Luxury Marketing and Brand Strategy

Theory and Practice for a Changing World
Buch (gebunden)ca. 235.00 CHF
erscheint im September

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

September 2025, ca. 244 Seiten, Mastering Luxury Management, Englisch
Taylor and Francis
978-1-032-97433-0

Weitere Titel der Reihe: Mastering Luxury Management

Alle anzeigen
Research Methods in Luxury Management
Taylor and Francis, 2023
978-1-03-228117-9
ca. 240.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Research Methods in Luxury Management
Taylor and Francis, 2023
978-1-03-228110-0
ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Contemporary Issues in Luxury Brand Management
Taylor and Francis, 2023
978-0-367-85928-2
ca. 240.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Contemporary Issues in Luxury Brand Management
Taylor and Francis, 2023
978-0-367-85930-5
ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Strategic Luxury Management
Value Creation and Creativity for Competitive Advantage
Taylor and Francis, 2021
978-0-367-85837-7
ca. 66.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Strategic Luxury Management
Value Creation and Creativity for Competitive Advantage
Taylor and Francis, 2021
978-0-367-85834-6
ca. 236.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

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