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Baltzan P: Loose-Leaf for Business
Driven Technology

Loose-Leaf for Business Driven Technology

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

Across clinics, classrooms, city halls, and financial systems, women continue doing the uncredited work of governing AI: deciding when systems can be trusted, paused, refused, and repaired. Governing the Default names this work as relational governance, demonstrating how leaders can turn critique of AI's extractive norms into operational practice. Bringing together industry and academic contributors, the volume reframes organizational care as governance designed into decision rights, feedback loops, oversight, and repair. Its copy-ready practices help leaders, educators, and policymakers replace opaque defaults with consent-first, benefit-sharing, repair-ready systems.

Governing the Default

Gender, Power, and Emerging Technology

Don't let harassment and discrimination claims disrupt your workplace. Discrimination and harassment can poison the work environment, undermine employee morale, and lead to costly investigations and lawsuits. Employers seeking to employ a diverse workforce must stay current on discrimination and harassment laws. It's more important than ever to take steps to prevent harassment and discrimination, as well as appropriately respond when incidents do happen. The Essential Guide to Handling Workplace Harassment &amp; Discrimination is a resource every human resources manager, small business owner, or other general manager or supervisor should have. This book explains workplace harassment and discrimination, how it can be prevented, and how employers can comply with their legal obligations when responding to employee complaints. It describes the laws and court decisions establishing the legal requirements to prevent and address discrimination and harassment, providing examples and answering frequently asked questions. Armed with the information and strategies in this book, you can protect your company and employees from illegal harassment and discrimination. You'll learn how to: <ul> <li>develop policies prohibiting harassment and discrimination</li> <li>train employees and supervisors</li> <li>answer sensitive questions from employees</li> <li>handle employee complaints and investigate claims thoroughly</li> <li>document your company's response</li> <li>take action against wrongdoers</li> <li>prevent illegal retaliation, and</li> <li>respond to agency complaints, investigations, and lawsuits.</li> </ul> The Essential Guide to Handling Workplace Harassment &amp; Discrimination can help businesses of all sizes deal with the sensitive and difficult issues that arise with workplace harassment and discrimination.

The Essential Guide to Handling Workplace Harassment & Discrimination

Insights from a Luxury Brand Expert

The Art of Customer Relations

"SELL," 8th Edition helps you build the professional selling skills valued in today's marketplace. Updated and streamlined content covers the latest sales concepts, industry practices, and technologies, including the role of artificial intelligence in the selling process. Learn how to build customer relationships through storytelling, customer engagement, customer experience strategies, ethical decision-making, and virtual selling techniques. Real-world case studies, role-play activities, and end-of-chapter case studies help you apply key concepts to real-world sales challenges. Cengage's learning platform, MindTap, supports your learning experience by providing you with instant access to course content, quizzes, homework, study tools, and more.

Sell

Intelligent Management discusses the core principles of intelligent management, including AI-enabled decision-making, ethics in AI management, the impact of big data, and applications in various business areas such as crisis management, sustainability, and supply chain optimisation. Key chapters explore human-machine collaboration, ethical considerations in AI adoption, and leadership evolution in the era of intelligent management. Intelligent Management fill a critical gap in the literature by providing a structured approach to integrating intelligent technologies into management practices. By addressing real-world challenges and applications, they serves as a valuable resource for academics, practitioners, and students in management, technology, and business analytics. Emerald Studies in Neuro-Decision Making for Risk Analysis explores multidisciplinary subjects in depth, offering a thorough grasp of decision-making across many situations by combining ideas from economics, psychology, and neuroscience in the field of Behavioural Economics and Decision Science.

Ai, Data-Driven Decision Making, and Business Optimisation

Intelligent Management

Build the communication skills employers want with "BCOM," 12th Edition. Developed around how today's students learn, "BCOM" combines an engaging narrative with MindTap's interactive learning experience. Practice real-world business communication skills through activities, assessments, and applications that help you connect course concepts to workplace situations. Updated content explores how artificial intelligence is used in writing, presentations, and the job search process -- helping you prepare for today's professional environment. Activities reinforce key concepts, build confidence, and strengthen your ability to communicate effectively. With streamlined content, engaging visuals, and practical learning tools, "BCOM" helps you move beyond memorization and develop the communication skills needed for academic, career, and professional success.

Bcom

In a world that worships disruption, the most revolutionary thing you can do is hold steady. For more than a decade, Whitney Johnson preached the gospel of disruption. She co-founded the Disruptive Innovation Fund with Clayton Christensen. Disruption is in her company's name. But over time, a pattern emerged: The leaders and organizations coming to her didn't need more disruption. They needed stability, the very thing our culture has trained us to overlook. Drawing on original research with over 300 professionals across industries, Johnson reveals a striking finding: 96 percent of employees want more stability or a balanced approach to change, yet they experience disruption at nearly twice the rate their managers perceive. The result? Burnout, turnover, and organizations that exhaust themselves with motion that never becomes progress. Meanwhile, research shows companies with stable foundations deliver 80 percent higher shareholder returns over a decade than their peers. Johnson's Steady will show you how to build stability within organizations, how to identify and champion the people doing the invisible work of holding things together, and how to cultivate the inner steadiness that lets you be a grounding force for others. For leaders who have leaned into disruption and found themselves exhausted, for those who sense the relentless churn isn't working, Steady offers a framework for something different. And for those who have been doing the stabilizing work all along, this book is a declaration: Your work matters. It has always mattered.

The Power of Stability in a Disrupted World

Steady

Build a Future-Ready Organization Where Every Employee Can Succeed
Succession planning, while often talked about, remains one of the least successfully implemented leadership practices in an organization’s toolkit. Too often, organizations rely on outdated methods like “successor spotting,” grooming, secret conversations behind closed doors, or focusing only on a select group of “high potentials.” These approaches create bias, limit opportunity, and fail to prepare organizations for the realities of today’s fast-changing workforce. Succession Planning Reimagined introduces developmental succession planning, a modern, inclusive strategy that empowers every employee to grow and contribute to future success.
Through research-based insights and practical tools, you’ll learn how to transform succession planning from a static, murky process into a dynamic, people-centered strategy. You’ll discover the “secret sauce” for success: engaging employees, connecting development to organizational goals, and supporting growth at every stage. Each chapter provides clear steps for:
<ul>
<li>Assessing future needs</li>
<li>Building top-level and next-level plans</li>
<li>Creating measurable progress through continuous refinement</li>
</ul>
Whether you’re an HR leader, OD consultant, L&amp;D professional, or talent strategist, this book equips you to build authentic leadership pipelines that foster equity, readiness, and resilience. By embracing a proactive, developmental approach, you’ll prepare your organization for what’s next while creating a culture in which every employee feels valued and prepared for the future. If you’re ready to move beyond outdated models and design a succession strategy that works for today’s workforce, this guide will show you how to make it happen.

Building Future Readiness at All Levels

Succession Planning Reimagined

Despite the recognized significance of projectification, the empirical quantification of its extent remains limited and methodologically diverse. By employing a systematic literature review (SLR) procedure, the study identifies the existing studies that focus on the quantitative measurement of projectification. This method-based review examines existing methods to measure projectification, critically analyses methodological approaches, and assesses their overall quality using the AXIS tool. The analysis reveals considerable variance in reporting, stratification criteria, sampling procedures, sample size and a gap in the handling of non-responses, highlighting the need for standardized measurement frameworks to enhance comparability, reliability, validity, and replicability. Moreover, the detailed analysis of Total Survey Error components with confidence intervals and sample representativeness reexamination indicated that projectification saturation might be more prevalent than previously claimed. We provide a new definition of projectification and propose a framework to improve the methodology of projectification measurement studies, including standardized reporting guidelines that aim to encourage similar measurements in other countries. More importantly, the book provides key takeaways for the business community by answering the fundamental questions: what to measure, how to collect the data and how to report those.

Review of Existing Measurements, Knowledge and Future Challenges

Projectification

Simple, Sound Measurement for Real-World Learning
Are you an L&amp;D practitioner who is avoiding measurement, analytics, and reporting because it all seems too complex, too time-consuming—or just plain intimidating? Most new L&amp;D practitioners know how valuable measurement is, but few know how to do it well or how to make sure the results matter to decision makers. In Measurement Simplified, David Vance and Peggy Parskey cut to the heart of the matter, sharing their expertise with beginners—and anyone who needs a no-nonsense refresher. They explain:
<ul>
<li>How measurement works</li>
<li>Why it’s worth the investment</li>
<li>How to do it efficiently and effectively</li>
</ul>
They walk through the most valuable measures at the course level and the department level, making sure to explain each concept in a way that is accessible and useful for novices. And they make the case for implementing smart measurement and reporting processes that will help your learning function run more like a business.
A fast and friendly on-ramp to the topic, Measurement Simplified still maintains the key insights of Vance and Parskey’s comprehensive classic, Measurement Demystified. This compact new guide offers all the knowledge and tools you need to make practical, evidence-based decisions, ensuring that you measure what matters and elevate the role of learning in your organization.

The Basics of L&d Measurement and Reporting

Measurement Simplified

How Workers and Their Union Won Against a Billionaire

The Cablevision War

Loose-Leaf for Business Driven Technology

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