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Manfred Maurer

Leitfaden für Start-Ups. Aufbau einer beruflichen Selbständigkeit

Five daily habits that reduce burnout, build engagement, and create a stronger organization, with no complex programs or HR mandates required. Burnout is at record levels, and most leadership advice isn't solving it, because it's too complicated, it lands on HR teams who can't change daily culture, or it simply doesn't stick. This book offers something more useful: 5 simple, repeatable practices that managers, executives, and CEOs can weave into their existing routines right now, across in-person, hybrid, and AI-supported teams. The 5 practices: <ul><li>Celebrate Someone</li><li>Go, See, and Help</li><li>Be Interested</li><li>Cocreate</li><li>Do It First</li></ul> These are daily actions grounded in research and built for how work actually happens today, including distributed teams and AI-integrated workflows. Leaders who adopt them create cultures of support that sustain themselves without top-down mandates or expensive rollouts. This book is for managers frustrated that engagement programs don't stick and for executives who want tools they can use today, not initiatives that take months. Supporting your people isn't just the right thing to do; it builds more profitable, resilient organizations. Start here.

Five daily habits that reduce burnout, build engagement, and create a stronger organization, with no complex programs or HR mandates required. Burnout is at record levels, and most leadership advice isn't solving it, because it's too complicated, it lands on HR teams who can't change daily culture, or it simply doesn't stick. This book offers something more useful: 5 simple, repeatable practices that managers, executives, and CEOs can weave into their existing routines right now, across in-person, hybrid, and AI-supported teams. The 5 practices: <ul><li>Celebrate Someone</li><li>Go, See, and Help</li><li>Be Interested</li><li>Cocreate</li><li>Do It First</li></ul> These are daily actions grounded in research and built for how work actually happens today, including distributed teams and AI-integrated workflows. Leaders who adopt them create cultures of support that sustain themselves without top-down mandates or expensive rollouts. This book is for managers frustrated that engagement programs don't stick and for executives who want tools they can use today, not initiatives that take months. Supporting your people isn't just the right thing to do; it builds more profitable, resilient organizations. Start here.

The 5 Daily Practices of the Employee-Centric Leader

Make Work Work

Una lectura para emprendedores que prefieren los consejos honestos a las fórmulas mágicas. Detrás de cada negocio que perdura hay decisiones, tropiezos y aprendizajes que rara vez se dan a conocer. En Horneando el éxito, Gabriel Torres abre la cocina de Pan Gabriel para compartir todo lo que aprendió mientras la construía desde cero. Esta marca de pan saludable empezó como un pasatiempo de fin de semana y hoy llega a las mesas de todo el país a través de 17 sucursales y más de 150 distribuidores autorizados. Este libro va más allá de una historia personal; es una guía práctica para quien sueña con emprender o busca darle rumbo a un proyecto que ya está en marcha. Capítulo a capítulo, Gabriel nos comparte cómo convertir una pasión en un negocio viable, llevar finanzas sanas, escuchar al cliente para innovar, cuidar a tu equipo y mantener el equilibrio entre el trabajo y la vida personal. Además, cada sección cierra con ejercicios pensados para llevar las ideas a tu realidad: definir tu propósito, calcular tu colchón financiero, transformar un tropiezo en oportunidad y reconocer los valores que guían tus decisiones. Escrito desde la experiencia de levantar una empresa en México, con sus aciertos y sus errores, Horneando el éxito acompaña a quien quiere emprender con propósito y paciencia. Porque el éxito, como el buen pan, pide tiempo, dedicación y la disposición de volver a intentarlo las veces que haga falta. ENGLISH DESCRIPTION A must-read for entrepreneurs who prefer honest advice over magic formulas. Behind every enduring business are decisions, setbacks, and lessons that rarely make it into the spotlight. In Baking Success, Gabriel Torres opens the doors to Pan Gabriel to share everything he learned while building the company from the ground up. What began as a weekend hobby has grown into one of Mexico’s leading healthy bread brands, now reaching tables across the country through 17 retail stores and more than 150 authorized distributors. More than a personal story, this book is a practical guide for anyone dreaming of starting a business—or looking to take an existing venture to the next level. Chapter by chapter, Gabriel shares how to turn a passion into a sustainable business, manage healthy finances, listen to customers to drive innovation, build and care for a strong team, and maintain balance between work and personal life. Each chapter concludes with practical exercises designed to help readers apply these lessons to their own journey: defining their purpose, calculating a financial safety net, turning setbacks into opportunities, and identifying the core values that guide their decisions. Written from the firsthand experience of building a business in Mexico—with all its successes and failures—Baking Success is an inspiring companion for entrepreneurs who want to build with purpose, patience, and resilience. Because success, like great bread, takes time, dedication, and the willingness to keep trying until you get it right.

Una lectura para emprendedores que prefieren los consejos honestos a las fórmulas mágicas. Detrás de cada negocio que perdura hay decisiones, tropiezos y aprendizajes que rara vez se dan a conocer. En Horneando el éxito, Gabriel Torres abre la cocina de Pan Gabriel para compartir todo lo que aprendió mientras la construía desde cero. Esta marca de pan saludable empezó como un pasatiempo de fin de semana y hoy llega a las mesas de todo el país a través de 17 sucursales y más de 150 distribuidores autorizados. Este libro va más allá de una historia personal; es una guía práctica para quien sueña con emprender o busca darle rumbo a un proyecto que ya está en marcha. Capítulo a capítulo, Gabriel nos comparte cómo convertir una pasión en un negocio viable, llevar finanzas sanas, escuchar al cliente para innovar, cuidar a tu equipo y mantener el equilibrio entre el trabajo y la vida personal. Además, cada sección cierra con ejercicios pensados para llevar las ideas a tu realidad: definir tu propósito, calcular tu colchón financiero, transformar un tropiezo en oportunidad y reconocer los valores que guían tus decisiones. Escrito desde la experiencia de levantar una empresa en México, con sus aciertos y sus errores, Horneando el éxito acompaña a quien quiere emprender con propósito y paciencia. Porque el éxito, como el buen pan, pide tiempo, dedicación y la disposición de volver a intentarlo las veces que haga falta. ENGLISH DESCRIPTION A must-read for entrepreneurs who prefer honest advice over magic formulas. Behind every enduring business are decisions, setbacks, and lessons that rarely make it into the spotlight. In Baking Success, Gabriel Torres opens the doors to Pan Gabriel to share everything he learned while building the company from the ground up. What began as a weekend hobby has grown into one of Mexico’s leading healthy bread brands, now reaching tables across the country through 17 retail stores and more than 150 authorized distributors. More than a personal story, this book is a practical guide for anyone dreaming of starting a business—or looking to take an existing venture to the next level. Chapter by chapter, Gabriel shares how to turn a passion into a sustainable business, manage healthy finances, listen to customers to drive innovation, build and care for a strong team, and maintain balance between work and personal life. Each chapter concludes with practical exercises designed to help readers apply these lessons to their own journey: defining their purpose, calculating a financial safety net, turning setbacks into opportunities, and identifying the core values that guide their decisions. Written from the firsthand experience of building a business in Mexico—with all its successes and failures—Baking Success is an inspiring companion for entrepreneurs who want to build with purpose, patience, and resilience. Because success, like great bread, takes time, dedication, and the willingness to keep trying until you get it right.

Horneando el éxito / Baking Success

When to Take the Long Road in a Shortcut World

ASAP: As SLOW as Possible

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list of ideas: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Each chapter shares valuable insight into how Tim built his invention and his company—and the lessons he’s learned doing it—including: • You don’t have to be “qualified” to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, meant to inspire and enable dreamers to bring their ideas to life.

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Insights, advice and lessons learned include: • You don’t have to be "qualified" to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, sure to inspire dreamers and enable them to bring their ideas to life.

Stories, Lessons, and Advice from the Inventor of America's Original Multi-Tool

The Leatherman Book

Four-time World Series Champion and Los Angeles Dodgers manager Dave Roberts pulls back the curtain on one of the most quietly powerful leadership philosophies in professional sports: an unshakable belief in the power of optimism, accountability, and human connection. Baseball is a game of failure, where even the best players succeed three times out of ten. For Roberts, that statistic represents an opportunity. In Relentless Positivity, he reveals how leading through uncertainty, pressure, and loss has taught him the secret to long-term success: meeting people where they are, embracing the mess, and still having the courage to show a relentless, almost irrational positivity that helps your team step into its full potential. Drawing on stories from the clubhouse and the world stage—from his iconic stolen base with the 2004 Red Sox to a decade of managing the Dodgers to World Series glory—Roberts shows how leaders can transform setbacks into strength and criticism into motivation. Along the way, he shares nine cornerstone principles that have shaped his approach to leadership and life, including: <ul><li>Meet Once: Communicate clearly the first time to build trust and avoid confusion.</li><li>Put Down the Sword: Choose connection over conflict.</li><li>The Game Will Honor You: Focus on doing the little things right.</li><li>Find the Good: Lead with optimism, even when the scoreboard says otherwise.</li></ul> Blending stories from a championship locker room with the insights of a master motivator, Roberts delivers a field-tested guide for anyone leading through complexity, whether in the stadium, in the conference room, or at home. Written for a time when our models for leadership are rapidly evolving—in sports and beyond—Relentless Positivity is a timely manifesto for building strong teams, resilient cultures, and sustaining personal success in any field.

How to Build Teams Worth Believing In

Relentless Positivity

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<div>The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.</div>
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The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.
&nbsp;

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Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption

Marketing in a Digital World

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

Verlässlich, verständlich, praxisnahLernen Sie das deutsche Foto- und Bildrecht systematisch und anwendungsbezogen kennen - vom Urheberrecht als Grundlage bis zu den Gesetzen und Urteilen, die die tägliche fotografische Praxis prägen.Rechtssicher in allen GenresOb Landschaft, Natur, Tiere, Kunst, Architektur oder Menschen - jedes Motiv hat seine rechtlichen Besonderheiten. Dieses Buch zeigt Ihnen, was erlaubt ist und wo Grenzen verlaufen. Und es hilft Ihnen, rechtlich fundierte Entscheidungen zu treffen - bewusst, reflektiert und eigenverantwortlich.Social Media, Verträge, Nebenberuf? Kein Problem.Wissen Sie, was im Kleingedruckten von Facebook, Instagram &amp; Co. steht? Kennen Sie Ihre Rechte bei Abmahnungen und Schadensersatz? Interessieren Sie sich für rechtssichere Verträge oder möchten Ihr Hobby zum (Neben-)Beruf machen? Dieses Buch liefert die Antworten - verständlich, praxisnah und auf den Punkt.

Kennen Sie Ihre Rechte als Fotograf*in!
 Darf ich das fotografieren? Darf ich das Foto veröffentlichen?
 Wolfgang Rau sagt Ihnen, 
 was geht und was nicht
 . Ob es sich um Fotos von Natur, Architektur oder Menschen handelt, um Begriffe wie 
 Urheberrecht, Panoramafreiheit oder das Recht am eigenen Bild
 , um die Frage, wie Sie Ihre Rechte schützen oder selbst Verträge aufsetzen – alles wird in diesem Buch kompetent und verständlich erklärt.
 
 Das Standardwerk in der 5., aktualisierten und erweiterten Auflage 2025 – 
 inklusive Straßenfotografie, KI, DS-GVO und EU-Drohnenverordnung
 .
 <ul><li>Fotografieren, veröffentlichen, verwerten, Rechte schützen</li><li>Recht verständlich gemacht: Beispiele, Merksätze und Empfehlungen</li><li>Aktuelles und verlässliches Wissen für die Fotopraxis</li></ul>Aus dem Inhalt:<ul><li>Das Urheberrecht</li><li>Natur, Architektur, Sachen und Tiere</li><li>Menschen</li><li>Generative KI</li><li>Bildrecht bei Facebook, Instagram &amp; Co.</li><li>Multicopter und die EU-Drohnenverordnung</li><li>Rechte schützen</li><li>DS-GVO</li><li>Vertragsrecht</li><li>Gewerblich fotografieren</li><li>Fotorecht in Österreich und der Schweiz</li><li>Musterverträge zum Download</li></ul>

Ihr Ratgeber für den fotografischen Alltag

Fotorecht

When life disrupts work, leaders need to know what to do next. This practical guide shows&nbsp;leaders at organizations of every size, from small businesses to large corporations, how to support employees through hard moments while strengthening trust across the workplace. This is the book to read before the crisis happens, so you can respond with confidence, care, and clarity when it does. Life disruptions do not stay outside the workplace. Grief, illness, caregiving, divorce, infertility, and other major life events shape how people show up at work, yet most organizations still do not prepare leaders for these moments. Even caring managers can freeze, unsure what to say, how to help, or how to balance support with team needs. The challenge is not whether a life disruption will affect your team. It is when. The leaders who build trust in difficult moments are the ones who prepare before those moments arrive. Drawing on original PhD research, interviews with employees and leaders, and nearly two decades of experience advising employers on benefits and workplace strategy, Dr. Nataliya Boychenko Stone gives leaders a practical guide for responding with confidence and care. She shows readers how to <ul><li>understand what support an employee actually needs,</li><li>connect people with the right workplace resources,</li><li>adjust work with clarity and flexibility,</li><li>stay present after the first crisis moment, and</li><li>support employees while maintaining accountability.</li></ul> This practical framework helps managers, HR professionals, and organizational leaders navigate life's most challenging moments at work while strengthening trust, loyalty, and performance across their teams.

When life disrupts work, leaders need to know what to do next. This practical guide shows&nbsp;leaders at organizations of every size, from small businesses to large corporations, how to support employees through hard moments while strengthening trust across the workplace. This is the book to read before the crisis happens, so you can respond with confidence, care, and clarity when it does. Life disruptions do not stay outside the workplace. Grief, illness, caregiving, divorce, infertility, and other major life events shape how people show up at work, yet most organizations still do not prepare leaders for these moments. Even caring managers can freeze, unsure what to say, how to help, or how to balance support with team needs. The challenge is not whether a life disruption will affect your team. It is when. The leaders who build trust in difficult moments are the ones who prepare before those moments arrive. Drawing on original PhD research, interviews with employees and leaders, and nearly two decades of experience advising employers on benefits and workplace strategy, Dr. Nataliya Boychenko Stone gives leaders a practical guide for responding with confidence and care. She shows readers how to: <ul><li>understand what support an employee actually needs,</li><li>connect people with the right workplace resources,</li><li>adjust work with clarity and flexibility,</li><li>stay present after the first crisis moment, and</li><li>support employees while maintaining accountability.</li></ul> This practical framework helps managers, HR professionals, and organizational leaders navigate life's most challenging moments at work while strengthening trust, loyalty, and performance across their teams.

The Leader's Guide for Supporting People Through Their Hardest Moments

When Life Disrupts Work

Ergebnisse, Leistung und Erfolg werden häufig mit Methoden, Routinen und Zielsystemen erklärt.Wir leben in einem Zeitalter der totalen Verfügbarkeit. Noch nie hatten wir so viel Wissen zur Verfügung wie heute. Künstliche Intelligenz beantwortet Fragen und löst Aufgaben in Sekunden, wofür frühere Generationen Jahre brauchten. Dennoch scheitern viele Menschen und Organisationen an der Umsetzung ihres Wissens und dem nachhaltigen Erreichen eigener Ansprüche.Professor Lukas Martin entschlüsselt dieses Paradoxon basierend auf neuesten wissenschaftlichen Erkenntnissen und alten Weisheiten aus Medizin, Neurobiologie und Verhaltenspsychologie.Das Buch untersucht, warum Menschen und Organisationen unter Druck selten ihren Zielen folgen, sondern auf tief verankerte Identitätsstrukturen, Gewohnheiten und innere Selbstbilder zurückfallen.Im Zentrum steht, dass Leistung, Entscheidungsfähigkeit und langfristige Entwicklung weniger von kurzfristiger Optimierung, Balance und Disziplin als von konsistenter, lebenslanger Identitätsbildung abhängt. Auf dieser Grundlage entsteht ein neuer Blick auf Motivation, Resilienz und die Voraussetzungen eines erfüllten und wirksamen Lebens.Ein Sachbuch über Identität, Verhalten und die Frage, warum nachhaltiger Erfolg nicht in Methoden oder Zielen liegt - sondern "inside us".

Warum wir oft wissen, was zu tun ist, es aber trotzdem nicht tun

inside us

The Promise and Peril of Navigating Our Agentic AI Future

When Machines Act

Das praxisnahe Lehrbuch für die IHK-Sachkundeprüfung gemäß § 34k GewO - Teil 1

Der § 34k GewO Verbraucherdarlehensvermittler (IHK)

Leitfaden für Start-Ups. Aufbau einer beruflichen Selbständigkeit

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