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Leitfaden für Start-Ups. Aufbau einer beruflichen Selbständigkeit

INSTANT NEW YORK TIMES BESTSELLER “In order to be successful in life, you don’t need to be special. You just need to be what most people aren’t. Consistent, dependable, and willing to work for it!” — Tom Brady “A reminder that hard work, discipline, and heart always win.” —Mark Wahlberg In his leadership manifesto, hospitality icon David Grutman shares the importance of building relationships to drive success, with practical tips to level up your business—and your life. David Grutman knows everyone, and everyone—or rather, anyone who’s anyone—knows him. From a humble start as a 21-year-old bartender at a restaurant in the Aventura Mall to today, partnering with the owner of that same restaurant almost two decades later on a globally recognized nightlife brand, LIV, Grutman is credited with single-handedly transforming the global nightlife and hospitality scene. His collective business properties across Miami, Dallas, and Las Vegas include a Japanese-inspired steakhouse in partnership with Bad Bunny, Gekkō, Komodo, and some of the highest-grossing-per-square-foot restaurants in the country. Groot Hospitality is a household name and David prides himself on not only creating incredible venues, but once in a lifetime experiences that people are willing to travel from all over the world to enjoy. David has taken hospitality to a whole new level, and now, he is breaking down exactly how he got to where he is today. The key to his success has not changed from his first opening to his most recent multimillion-dollar venture: It’s his relationships. In Take It Personal, David shares his core values and guiding principles on building relationships, and businesses, that last, including: • Create an ecosystem. • The details are everything in every business. • Play the long game. • Connecting people is real wealth. Entertaining, practical, and chock-full of behind-the-scenes stories from David’s career, Take It Personal is the perfect guide to accelerating your career and unlocking your full potential.

INSTANT NEW YORK TIMES BESTSELLER “In order to be successful in life, you don’t need to be special. You just need to be what most people aren’t. Consistent, dependable, and willing to work for it!” — Tom Brady “A reminder that hard work, discipline, and heart always win.” —Mark Wahlberg In his leadership manifesto, hospitality icon David Grutman shares the importance of building relationships to drive success, with practical tips to level up your business—and your life. David Grutman knows everyone, and everyone—or rather, anyone who’s anyone—knows him. From a humble start as a 21-year-old bartender at a restaurant in the Aventura Mall to today, partnering with the owner of that same restaurant almost two decades later on a globally recognized nightlife brand, LIV, Grutman is credited with single-handedly transforming the global nightlife and hospitality scene. His collective business properties across Miami, Dallas, and Las Vegas include a Japanese-inspired steakhouse in partnership with Bad Bunny, Gekkō, Komodo, and some of the highest-grossing-per-square-foot restaurants in the country. Groot Hospitality is a household name and David prides himself on not only creating incredible venues, but once in a lifetime experiences that people are willing to travel from all over the world to enjoy. David has taken hospitality to a whole new level, and now, he is breaking down exactly how he got to where he is today. The key to his success has not changed from his first opening to his most recent multimillion-dollar venture: It’s his relationships. In Take It Personal, David shares his core values and guiding principles on building relationships, and businesses, that last, including: • Create an ecosystem. • The details are everything in every business. • Play the long game. • Connecting people is real wealth. Entertaining, practical, and chock-full of behind-the-scenes stories from David’s career, Take It Personal is the perfect guide to accelerating your career and unlocking your full potential.

How to Succeed by Building Relationships and Playing the Long Game

Take It Personal

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

Ergebnisse, Leistung und Erfolg werden häufig mit Methoden, Routinen und Zielsystemen erklärt.Wir leben in einem Zeitalter der totalen Verfügbarkeit. Noch nie hatten wir so viel Wissen zur Verfügung wie heute. Künstliche Intelligenz beantwortet Fragen und löst Aufgaben in Sekunden, wofür frühere Generationen Jahre brauchten. Dennoch scheitern viele Menschen und Organisationen an der Umsetzung ihres Wissens und dem nachhaltigen Erreichen eigener Ansprüche.Professor Lukas Martin entschlüsselt dieses Paradoxon basierend auf neuesten wissenschaftlichen Erkenntnissen und alten Weisheiten aus Medizin, Neurobiologie und Verhaltenspsychologie.Das Buch untersucht, warum Menschen und Organisationen unter Druck selten ihren Zielen folgen, sondern auf tief verankerte Identitätsstrukturen, Gewohnheiten und innere Selbstbilder zurückfallen.Im Zentrum steht, dass Leistung, Entscheidungsfähigkeit und langfristige Entwicklung weniger von kurzfristiger Optimierung, Balance und Disziplin als von konsistenter, lebenslanger Identitätsbildung abhängt. Auf dieser Grundlage entsteht ein neuer Blick auf Motivation, Resilienz und die Voraussetzungen eines erfüllten und wirksamen Lebens.Ein Sachbuch über Identität, Verhalten und die Frage, warum nachhaltiger Erfolg nicht in Methoden oder Zielen liegt - sondern "inside us".

Warum wir oft wissen, was zu tun ist, es aber trotzdem nicht tun

inside us

Adam Kahane, bestselling author of Collaborating with the Enemy, shows how justice helps families, organizations, communities, and nations repair broken relationships and live together better. A practical guide to using justice as the lever for balancing power and love in a world that is falling apart. We are always falling apart and coming together. In families, workplaces, communities, and nations, people pull back into smaller camps, harden boundaries, or force unity that leaves too many voices unheard. Adam Kahane names the twin traps of combat and subordination and offers a practical way to steer between them: the justice lever. Drawing on thirty-five years of work with divided groups around the world, along with intimate stories from family life and public life, Kahane defines justice as a functional tool. Justice is the container made of rules, norms, agreements, structures, and relationships that allows people to be both separate and together. Readers will learn how to <ul><li>recognize when relationships are slipping into combat or subordination;</li><li>harness power, the drive to realize ourselves;</li><li>harness love, the drive to unite with others;</li><li>construct justice containers that make collaboration and cohabitation possible; and</li><li>repair cracked containers in families, teams, organizations, communities, and public life.</li></ul> Brief and clear, with unforgettable stories from global peace work, climate negotiations, Indigenous health, family life, and organizational repair, this book gives readers a way to start repairing what is cracking right where they are.

Adam Kahane, bestselling author of Collaborating with the Enemy, shows how justice helps families, organizations, communities, and nations repair broken relationships and live together better. A practical guide to using justice as the lever for balancing power and love in a world that is falling apart. We are always falling apart and coming together. In families, workplaces, communities, and nations, people pull back into smaller camps, harden boundaries, or force unity that leaves too many voices unheard. Adam Kahane names the twin traps of combat and subordination and offers a practical way to steer between them: the justice lever. Drawing on thirty-five years of work with divided groups around the world, along with intimate stories from family life and public life, Kahane defines justice as a functional tool. Justice is the container made of rules, norms, agreements, structures, and relationships that allows people to be both separate and together. Readers will learn how to <ul><li>recognize when relationships are slipping into combat or subordination;</li><li>harness power, the drive to realize ourselves;</li><li>harness love, the drive to unite with others;</li><li>construct justice containers that make collaboration and cohabitation possible; and</li><li>repair cracked containers in families, teams, organizations, communities, and public life.</li></ul> Brief and clear, with unforgettable stories from global peace work, climate negotiations, Indigenous health, family life, and organizational repair, this book gives readers a way to start repairing what is cracking right where they are.

A Theory and Practice of Love, Power, and Justice

Falling Apart and Coming Together

Every leader knows the drain of conflict handled badly: performance conversations that go nowhere, teams that don't trust each other, fires you keep putting out instead of doing the work you want to do. Most leadership advice treats conflict as a threat to manage. This book makes the opposite case: Conflict is energy, and how you use it determines whether it builds your team or turns your work culture toxic. That choice has never mattered more. Employees now spend over a third of their workday dealing with conflict, and fewer than half trust their leader to navigate it well. Leaders who don't handle conflict skillfully create workplaces with 80 percent more unproductive conflict. Ninety-four percent of people trained in this framework rate it more effective than anything else they've used. What makes this different from the standard playbook for “difficult conversations”? Most frameworks ask you to choose: kind or direct, relationship or results. This book rejects that trade-off: Compassion without accountability is ineffective, and accountability without it is unkind. This book shows how to hold both, using the compassion cycle, the drama triangle it replaces, and the ORPO formula, turning principle into a repeatable playbook. The book moves in three parts: first naming the problem, how good intentions and unmanaged conflict energy spiral into drama; then introducing the antidote, the compassion cycle and the behavioral skills that interrupt drama before it takes hold; and finally handing you the playbook, the ORPO formula and match-and-move method for engaging conflict and coaching others through it in real time. New to this edition: <ul><li>A complete framework outline up front</li><li>Fifteen years of refinement teaching, coaching, and certifying practitioners worldwide</li><li>New research on what skilled conflict leadership is worth</li><li>Reorganized chapters, more-inclusive language, fresh real-life illustrations</li><li>Access to the Compassionate Accountability Assessment and a range of additional resources to extend the book's impact well beyond the page</li></ul> Written by Nate Regier, PhD, cofounder and CEO of Next Element Consulting, this book distills two decades of applied research into a model any leader can use the next time conflict shows up, which will be soon.

A Playbook for Drama-Proof Leadership

Conflict Without Casualties, Third Edition

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

Schritt für Schritt

Mit einer simulationsbasierten Unternehmensbewertung werden auch die neuen gesetzlichen Anforderungen an das Risikomanagement erfüllt (§ 1 StaRUG). Sie kann als Ergänzung oder auch als Alternative zu einer traditionellen kapitalmarktorientierten Bewertung, meist basierend auf dem Capital Asset Pricing Model (CAPM), aufgefasst werden.


 utb+:
 Begleitend zum Buch erhalten Leser:innen eine Excel-Anwendung, die den Lerneffekt erhöht, zur Simulation bzw. Berechnung von Unternehmenswerten. Erhältlich über utb.de.

Mit einer simulationsbasierten Unternehmensbewertung werden auch die neuen gesetzlichen Anforderungen an das Risikomanagement erfüllt (§ 1 StaRUG). Sie kann als Ergänzung oder auch als Alternative zu einer traditionellen kapitalmarktorientierten Bewertung, meist basierend auf dem Capital Asset Pricing Model (CAPM), aufgefasst werden.


 utb+:
 Begleitend zum Buch erhalten Leser:innen eine Excel-Anwendung, die den Lerneffekt erhöht, zur Simulation bzw. Berechnung von Unternehmenswerten. Erhältlich über utb.de.

Simulationsbasierte Unternehmensbewertung Schritt für Schritt

Dieses Buch bereitet Dich praxisnah und verständlich auf die IHK-Sachkundeprüfung gemäß § 34k GewO vor. Im Mittelpunkt steht die Vermittlung von Allgemein-Verbraucherdarlehen und Finanzierungshilfen. Du erfährst, welche rechtlichen Grundlagen gelten, welche Aufgaben und Pflichten Verbraucherdarlehensvermittler haben und warum Verbraucherschutz, Transparenz, Sachkunde und Zuverlässigkeit so wichtig sind.

Das Buch erklärt Dir Schritt für Schritt die Grundlagen der Verbraucherdarlehensvermittlung, die Abgrenzung zu § 34c und § 34i GewO, die Voraussetzungen für die Erlaubniserteilung, das Vermittlerregister sowie den Aufbau der Sachkundeprüfung. Darüber hinaus behandelt es wichtige Themen wie Vertragsrecht, Verbraucherdarlehensrecht, Beratungsgespräche, Kreditarten, Bonität und Kreditwürdigkeitsprüfung.

Praxisbeispiele, klare Erklärungen und prüfungsnahe Inhalte helfen Dir, Zusammenhänge zu verstehen und Dich gezielt auf die Prüfung vorzubereiten. Das Buch ist damit ein kompakter Begleiter für alle, die sicher, strukturiert und verantwortungsbewusst in die Tätigkeit als Verbraucherdarlehensvermittler starten möchten.

Das praxisnahe Lehrbuch für die IHK-Sachkundeprüfung gemäß § 34k GewO - Teil 1

Der § 34k GewO Verbraucherdarlehensvermittler (IHK)

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

When to Take the Long Road in a Shortcut World

ASAP: As Slow as Possible

Ein Sommer voller Fragen 
 Für Thies wäre ein Umzug das Schlimmste: Hier sind sein Wald, sein Hügel inmitten der Natur, sein Freund Matteo und … Rosie. Doch Mama denkt darüber nach wegzuziehen – auch wegen der Vermieterin Frau Winter, die jeden Fehler sieht und jedes Lachen zu laut findet. Dabei tut Thies doch schon alles, er hält Mama den Rücken frei und passt, wenns sein muss, auf seine kleine Schwester auf. 
 
 Auf seinen Steifzügen durch den Wald führt ihn sein Weg oft zu einem verlassenen Bahnwärterhaus. Als er sich endlich hineinwagt, findet er unter einer losen Bodendiele etwas, das nicht nur alt, sondern voller Geschichte ist – eine Geschichte, die mit dem Zweiten Weltkrieg zu tun hat und der nahen Grenze zu Belgien und der griesgrämigen Frau Winter. Und Thies erfährt, dass das Erzählen von Früher dazu führen kann, dass man im Heute bleiben darf.

Ein bewegender Roman über die Sehnsucht nach Zugehörigkeit und Freiheit, für Kinder ab 10 Jahren

Thies

This book explores the evolution of&nbsp;digital advertising in the 21st century and explains how technology is transforming modern marketing strategies. It examines key trends such as video advertising, social media marketing, artificial intelligence in advertising, and changing consumer engagement in the digital marketing landscape. The chapters begin by tracing the shift from traditional advertising to digital platforms and the growing role of social media in product discovery. It then examines important themes such as social proof, fear of missing out, and the psychological triggers used in modern advertising. It also discusses the transition from banner ads to artificial intelligence-driven marketing strategies and the use of data to analyze customer sentiment. Further sections explore ethical issues such as nostalgia in advertising, and successful technology-driven campaigns, including challenges and opportunities in regions such as South Asia. Designed for researchers, marketers, and students, this book provides clear insights into the future of digital advertising and online marketing.Nirma Sadamali Jayawardena
 is an Assistant Professor in Marketing at University of Bradford, United Kingdom. She completed a BSc in Business Management (first-class honours) from NSBM Green University, Sri Lanka, and an MBA in International Business from University of Colombo, Sri Lanka. She completed her Graduate Diploma of Business Research and PhD in Marketing from Griffith University, Australia. Her research interests include consumer psychology, consumer social cognition, digital video advertising, and &nbsp;experimental research.

This book explores the evolution of&nbsp;digital advertising in the 21st century and explains how technology is transforming modern marketing strategies. It examines key trends such as video advertising, social media marketing, artificial intelligence in advertising, and changing consumer engagement in the digital marketing landscape. The chapters begin by tracing the shift from traditional advertising to digital platforms and the growing role of social media in product discovery. It then examines important themes such as social proof, fear of missing out, and the psychological triggers used in modern advertising. It also discusses the transition from banner ads to artificial intelligence-driven marketing strategies and the use of data to analyze customer sentiment. Further sections explore ethical issues such as nostalgia in advertising, and successful technology-driven campaigns, including challenges and opportunities in regions such as South Asia. Designed for researchers, marketers, and students, this book provides clear insights into the future of digital advertising and online marketing.

Leitfaden für Start-Ups. Aufbau einer beruflichen Selbständigkeit

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