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Manfred Maurer

Leitfaden für Start-Ups. Aufbau einer beruflichen Selbständigkeit

In his leadership manifesto, hospitality icon David Grutman shares the importance of building relationships to drive success, with practical tips to level up your business—and your life. David Grutman knows everyone, and everyone—or rather, anyone who’s anyone—knows him. From a humble start as a 21-year-old bartender at a restaurant in the Aventura Mall to today, partnering with the owner of that same restaurant almost two decades later on a globally recognized nightlife brand, LIV, Grutman is credited with single-handedly transforming the global nightlife and hospitality scene. His collective business properties across Miami, Dallas, and Las Vegas include a Japanese-inspired steakhouse in partnership with Bad Bunny, Gekkō, Komodo, and some of the highest-grossing-per-square-foot restaurants in the country. Groot Hospitality is a household name and David prides himself on not only creating incredible venues, but once in a lifetime experiences that people are willing to travel from all over the world to enjoy. David has taken hospitality to a whole new level, and now, he is breaking down exactly how he got to where he is today. The key to his success has not changed from his first opening to his most recent multimillion-dollar venture: It’s his relationships. In Take It Personal, David shares his core values and guiding principles on building relationships, and businesses, that last, including: • Create an ecosystem. • The details are everything in every business. • Play the long game. • Connecting people is real wealth. Entertaining, practical, and chock-full of behind-the-scenes stories from David’s career, Take It Personal is the perfect guide to accelerating your career and unlocking your full potential.

How to Succeed by Building Relationships and Playing the Long Game

Take It Personal

Schritt für Schritt

Das Buch zeigt, wie junge Unternehmen sich das notwendige Kapital besorgen können, um das dynamische Wachstum in dieser Phase zu finanzieren: Sei es bei Pre-Seed, Seed oder Finanzierungsrunden der Serien A, B oder C. Die Zielgruppe lernt, einen Businessplan in Excel Schritt für Schritt zu erstellen und sich mit einer entsprechenden Equity Story am Markt zu positionieren.


 utb+:
 Zusätzlich zum Buch erhalten Leser:innen Excel-Sheets als digitales Bonusmaterial zur Erstellung eines individuellen Businessplans. Erhältlich über utb.de.

Pre-Seed, Seed und Finanzierungsrunden der Serien A, B und C

Innovationen und Finance Schritt für Schritt

Dein Marketing-System, um planbar Premium-Kunden zu gewinnen und weiter zu skalieren!
 Hast du das Gefühl, dass dein Unternehmen kurz vor dem großen Durchbruch steht und es lediglich einen kleinen Auslöser benötigt, um den Umsatz zu vervielfältigen?Du hast Mitarbeiter und ein Team aufgebaut, die fünf- oder zehnmal so viele Premium-Kunden betreuen könnten, aber irgendwie bekommst du diese Kapazitäten nicht ausgelastet?Du hast die Struktur, um monatlich sechs- bis siebenstellige Umsätze zu erzielen?Doch stattdessen bist du im Status quo gefangen.
 In der Hoffnung auf neue Kunden und mehr Umsatz verbringst du immer mehr Zeit mit Marketing. Du baust Webinare auf, schaltest Werbeanzeigen auf Meta, Google oder Tiktok und produzierst regelmäßig Content für Social Media.Das Ergebnis: Du kannst dein Unternehmen am Leben halten und jeden Monat ein paar Tausend Euro in die Altersvorsorge stecken. Aber es ist einfach zu wenig, um die Kapazitäten auszulasten, den Unternehmensumsatz zu vervielfältigen und wirklich nachhaltigen Wohlstand und Freiheit aufzubauen.&nbsp;Überraschung: Du steckst im Marketing-Hamsterrad fest!
 Wenn du für dein Unternehmen endlich wie am Fließband Hochpreiskunden gewinnen und deine Kapazitäten voll ausschöpfen willst ...
 ... dann ist 
 "High-Ticket-Kunden mit System"
 deine Freikarte, um endlich aus dem Marketing-Hamsterrad auszubrechen.&nbsp;
 Hier erfährst du, wie du als Unternehmer ein Buch als einfaches Marketing-System aufsetzt.
 Aber nicht irgendein Buch, das dann auf Amazon verstaubt oder als billige Verkaufsbroschüre nur noch mehr Menschen abschreckt. Sondern vielmehr ein Buch, das Vertrauen bei deiner Zielgruppe aufbaut und planbar Leads für dich generiert, während du dich um deine Mitarbeiter oder deine neuen Kunden kümmerst
 - oder auch einfach mal Urlaub machst, ohne Umsatzeinbrüche befürchten zu müssen.
 Was dich im Buch erwartet:
 <ul><li>Die Roadmap zur Gewinnung von High-Ticket-Kunden
 : Erfahre, warum dein Unternehmen ohne ein strategisches Buch stagniert und wie du dieses Potenzial freisetzt.
 </li><li>Die vier entscheidenden Erfolgsfaktoren für dein Buch-Marketing-System
 : Entdecke die essenziellen Elemente, die dein Buch zu einem mächtigen Wachstumswerkzeug machen.
 </li><li>Vermeide kostspielige Fehler bei der Bucherstellung
 : Erfahre die drei häufigsten Fehler und lerne, wie du sie vermeidest, um Zeit und Ressourcen zu sparen.
 </li><li>Effiziente Methoden für ein hochwertiges Manuskript
 : Erhalte Strategien, um dein Buchkonzept zu entwickeln, zu validieren und dein Manuskript schnell in hoher Qualität zu schreiben.
 </li><li>Erfolgreiche Veröffentlichung und langfristige Buch-Performance
 : Verstehe, welche Voraussetzungen für den Launch erfüllt sein müssen und wie dein Buch langfristig performt und Kunden generiert.
 </li><li>Maximiere deine Reichweite mit Performance-Marketing und Amazon-Strategien
 : Lerne, warum Performance-Marketing der rentabelste Traffic-Kanal ist und wie du den Amazon-Algorithmus für maximale Sichtbarkeit nutzt.
 </li><li>Und vieles mehr!(detailliertere Einblicke im "Blick ins Buch")
 </li>
 
 </ul>Stell dir vor, du gewinnst kontinuierlich neue Premium-Kunden, ohne dafür zusätzliche Zeit oder Ressourcen investieren zu müssen; dein Team ist ausgelastet, deine Umsätze steigen und alle zuvor getesteten Marketingstrategien werden gleichzeitig rentabler - willst du dein Potenzial nicht voll ausschöpfen?Es ist Zeit, den nächsten Schritt zu gehen und deinen Umsatz zu vervielfältigen.
 
 Hol dir jetzt 
 "High-Ticket-Kunden mit System"
 und setze das Marketing-System auf, das deine Kapazitäten auslastet und deinen Umsatz vervielfältigt.
 Worauf wartest du noch?
 &nbsp;
 Befreie dich aus dem Marketing-Hamsterrad und starte durch!

Wer dieses Buch kauft ist selber Schuld

Bitte nicht Kaufen!

European Advertising Academy

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
The Editors
Christina Boutsouki is Professor of Marketing &amp; Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing.
Leonidas Hatzithomas is Associate Professor of Marketing &amp; Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics &amp; Data Science.&nbsp;
Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations.&nbsp;
Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university.&nbsp;

Moving Forward, Looking Back: Advertising in the Advent of AI

Advances in Advertising Research XV

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.&nbsp; In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humor and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don’t have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn’t incompatible with success</li><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

How corporations can address legacies of historical oppression in ways that are good for them and good for others. Increasingly, corporate executives find themselves called upon to atone for their predecessors’ moral transgressions. While many are prepared to address inherited failed product lines or dysfunctional teams, few know how to handle demands that their enterprise address legacies of mass atrocity such as slavery, genocide, or colonialism. In Corporate Reckoning, Sarah Federman provides a corporate atonement model for corporate leaders and employees across industries around the world. When survivors and descendants demand reckoning, many corporate leaders initially shirk the responsibilities that follow from these requests. They may claim that history belongs to the historians, that their company’s activities were legal at the time, or that too much time has passed. If it comes to it, courts will rule in their favor, they reassure themselves. Others avoid these issues simply because they have no idea how to address them. Demands for reckoning ebb and flow, but these histories do not disappear. This book offers a way forward that serves companies and those affected by these historical harms. Taking responsibility for irreparable harm is not easy or comfortable. Despite the dilemmas and difficulties, the only way out is through.

How Businesses Can Address Historical Wrongs

Corporate Reckoning

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Five daily habits that reduce burnout, build engagement, and create a stronger organization, with no complex programs or HR mandates required. Burnout is at record levels, and most leadership advice isn't solving it, because it's too complicated, lands on HR teams who can't change daily culture, or simply doesn't stick. This book offers something more useful: 5 simple, repeatable practices that managers, executives, and CEOs can weave into their existing routines right now, across in-person, hybrid, and AI-supported teams. The 5 practices: <ul><li>Recognize good work immediately</li><li>Help your team daily</li><li>Be genuinely curious about people</li><li>Insist on cocreation</li><li>Be the change</li></ul> These are daily actions grounded in research and built for how work actually happens today, including distributed teams and AI-integrated workflows. Leaders who adopt them create cultures of support that sustain themselves without top-down mandates or expensive rollouts. This book is for managers frustrated that engagement programs don't stick and for executives who want tools they can use today, not initiatives that take months. Supporting your people isn't just the right thing to do; it builds more profitable, resilient organizations. Start here.

The 5 Daily Practices of the Employee-Centric Leader

Make Work Work

What separates the greatest athletes from the rest? Coachability. "This book is for athletes, parents, coaches, and leaders who understand that growth doesn't happen alone."—Mike&nbsp;Krzyzewski "A unique, impactful, and long-overdue book that draws on decades of reporting to explain what really distinguishes the great ones."—Sam Walker, author of The Captain Class "Coachable is rooted in the belief that improvement is a shared journey. I've seen firsthand that the best players—and the best leaders—are the ones who remain teachable."—Kevin Love Sports analyst Ric Bucher has spent the last three decades surrounded by some of the greatest athletes of our time. Over the years, he became obsessed with the ultimate question in sports and life: Which traits separate the best from the rest? He began asking that question, and the same answer kept coming back again and again from greats like Michael Jordan, Tom Brady, Diana Taurasi, Brandi Chastain, and Stephen Curry: I was coachable.&nbsp; Coachable? Yes, coachable. Of all the possible markers that contributed to their greatness, coachability emerged as the surprising X factor. So Bucher set out to explore this often overlooked aspect of the careers of every major athlete he could access and found stories that these stars have never revealed. Coachable is organized around the 10 Truths of Coachability that every athlete, team leader, manager, coach, and parent needs to know. Each truth is dissected and illuminated through exclusive interviews and stories from legendary coaches like Gregg Popovich, Steve Kerr, and Coach K; all-time greats like Stephen Curry and Landon Donovan; the rising stars of tomorrow, like Rose Zhang and Paolo Banchero; and some of the athletes most known for maximizing their talent, like Fred VanVleet and Richard Jefferson. Taken together, the stories and insights in Coachable are a fascinating window into how we can improve at whatever we do.

How the Greatest Performers Reach Their Highest Potential

Coachable

¿Qué tal si decidimos que ser mujer incluye realizarse, ser ambiciosa, perseguir nuestros sueños y forjar la vida que cada una elige? En este&nbsp;libro humano,&nbsp;conveniente&nbsp;y&nbsp;funcional,&nbsp;Marisa&nbsp;nos comparte&nbsp;las prácticas&nbsp;y&nbsp;herramientas&nbsp;que la han llevado a&nbsp;construir&nbsp;—con una gran sonrisa—&nbsp;una empresa&nbsp;con más de 1 200 colaboradores y 100 puntos de venta (con más tiendas de repostería en una sola ciudad que en cualquier parte del mundo).&nbsp; La compasión,&nbsp;la generosidad&nbsp;y seguir su&nbsp;intuición&nbsp;han sido algunas de ellas, así como tener presente que&nbsp;el ego&nbsp;puede ser el más grande&nbsp;enemigo&nbsp;al&nbsp;empezar,&nbsp;sostener&nbsp;y&nbsp;crecer un negocio. Para ella, crear una&nbsp;empresa exitosa&nbsp;significa buscar&nbsp;el beneficio&nbsp;para todos los involucrados:&nbsp;colaboradores,&nbsp;proveedores,&nbsp;clientes&nbsp;y&nbsp;comunidad. Sin olvidarse de&nbsp;disfrutar el camino, la autora nos invita a crear una vida con más libertad, a subirle el volumen a nuestra&nbsp;voz interior&nbsp;y bajárselo a&nbsp;las voces exteriores. Ser protagonista es reconocer los propios deseos y ponerlos en marcha. Se trata de asumir el&nbsp;papel principal&nbsp;en nuestras vidas y de no permitir que nada ni nadie defina quiénes somos, a qué o a quién debemos dedicar&nbsp;nuestro tiempo, cuáles deberían ser nuestros&nbsp;sueños&nbsp;y&nbsp;pasiones&nbsp;y hasta dónde podemos llegar con ellos. Y qué mejor que hacerlo con&nbsp;amabilidad,&nbsp;empatía&nbsp;y con un&nbsp;liderazgo&nbsp;que confía en los demás y los hace brillar. ¿Qué tal si decidimos que ser ambiciosas también es de mujeres y de paso también es dulce? ENGLISH DESCRIPTION Marisa Lazo shares with us her path to get to where she is today (and some easy-to-make recipes) &nbsp; With the freshness and openness that characterize Marisa Lazo, she shares with us her experiences, her beginnings, her family life, and her business experience. The book is divided between the business vision and two even more important visions: the personal and the spiritual. Marisa talks about how to grow, how to let go of ties, how to believe in yourself, how to change habits and go through those achievements that begin with baking a few cookies to sell on the street.

La ambición también es dulce. La autenticidad, la generosidad y la intuición como herramientas para alcanzar el éxito / Ambition is Also Sweet

NEW YORK TIMES BESTSELLER • A young entrepreneur’s blueprint for taking the right risks, scaling to new heights, and building a legendary brand. “I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.”—Snoop Dogg Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand. Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley. In Becoming Legend, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including: • It Starts with a Vision: Potential is everywhere. Recognize opportunities and don’t be afraid to think big. • Access Is Everything: Your network is your net worth. Learn how to leverage and increase your access to impactful people. • Become Timeless: Creating an identity is crucial in brand-building, whether it be you or your logo. • Put Your Fingerprints on Everything: If you let people speak for you or represent your vision, a great idea may never blossom. • Never Be Afraid to Throw Back Whales: Learn to trust your gut. Not all money is good money. Becoming Legend is the instruction manual for all aspiring entrepreneurs to not just get rich but leave a legacy.

The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks

Becoming Legend

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

Leitfaden für Start-Ups. Aufbau einer beruflichen Selbständigkeit

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