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Manfred Maurer

Leitfaden für Start-Ups. Aufbau einer beruflichen Selbständigkeit

Every leader knows the drain of conflict handled badly: performance conversations that go nowhere, teams that don't trust each other, fires you keep putting out instead of doing the work you want to do. Most leadership advice treats conflict as a threat to manage. This book makes the opposite case: Conflict is energy, and how you use it determines whether it builds your team or turns your work culture toxic. That choice has never mattered more. Employees now spend over a third of their workday dealing with conflict, and fewer than half trust their leader to navigate it well. Leaders who don't handle conflict skillfully create workplaces with 80 percent more unproductive conflict. Ninety-four percent of people trained in this framework rate it more effective than anything else they've used. What makes this different from the standard playbook for “difficult conversations”? Most frameworks ask you to choose: kind or direct, relationship or results. This book rejects that trade-off: Compassion without accountability is ineffective, and accountability without it is unkind. This book shows how to hold both, using the compassion cycle, the drama triangle it replaces, and the ORPO formula, turning principle into a repeatable playbook. The book moves in three parts: first naming the problem, how good intentions and unmanaged conflict energy spiral into drama; then introducing the antidote, the compassion cycle and the behavioral skills that interrupt drama before it takes hold; and finally handing you the playbook, the ORPO formula and match-and-move method for engaging conflict and coaching others through it in real time. New to this edition: <ul><li>A complete framework outline up front</li><li>Fifteen years of refinement teaching, coaching, and certifying practitioners worldwide</li><li>New research on what skilled conflict leadership is worth</li><li>Reorganized chapters, more-inclusive language, fresh real-life illustrations</li><li>Access to the Compassionate Accountability Assessment and a range of additional resources to extend the book's impact well beyond the page</li></ul> Written by Nate Regier, PhD, cofounder and CEO of Next Element Consulting, this book distills two decades of applied research into a model any leader can use the next time conflict shows up, which will be soon.

A Playbook for Drama-Proof Leadership

Conflict Without Casualties, Third Edition

“Invaluable . . . a terrific book for leaders”—Jonathan Haidt “Tools simple enough to remember and powerful enough to reshape how you work”—Daniel Pink “Will help you understand your own brain, and bring out the intelligence of those around you”—Kim Scott INSTANT NATIONAL BESTSELLER • A Next Big Idea Club MUST-READ for September 2026 • A Porchlight BEST NEW BUSINESS BOOK From the acclaimed author of How to Have a Good Day, a powerful argument for developing the human strengths that will be vital for leading effectively in the age of AI. In times of great change, great leadership is crucial—and our current times are no exception. Today, along with the demands that leaders have always faced—balancing short-term progress with long-term planning; delivering strong results without burning people out—we’re also in an era of major technological disruption. As that change accelerates, the instinct to lean hard into AI can feel more urgent than anything else. But the best leaders know better. As AI capabilities become more universal, the leaders who stand out won’t be those who only use technology well—it will be those who can also draw out and develop the best of the human intelligence on their teams, by maximizing distinctly human strengths like critical thinking and interpersonal insight. In Leadership Intelligence, economist and former McKinsey partner Caroline Webb shows readers how to rise to this challenge. Rooted in fresh insights from behavioral science, and brought to life by the personal stories of accomplished senior leaders, the book provides an integrated system of new frameworks and tools for mastering common workplace situations. Built around three key strengths of an effective leader—making wise choices, inspiring people to perform at their best, and building resilience to ups and downs—Webb distills her decades of work advising senior executives into concrete guidance on 21 critical topics, including: <ul><li>How to make difficult decisions and tradeoffs</li><li>How to strengthen team collaboration </li><li>How to lead through uncertainty and upheaval </li><li>How to give feedback that drives action</li><li>and many more</li></ul> Written in a clear, engaging style that makes it both useful and enjoyable, Leadership Intelligence is a powerful playbook that readers will return to as their roles and responsibilities grow—today and into whatever the next era holds.

Science-Backed Strategies for Mastering 21 Everyday Management Challenges

Leadership Intelligence

Im politischen Diskurs gibt es ein Recht auf Phantasie, Irrtum und Brüskierung der Rezipienten. Werbung ist zu Wahrheit, Substantiierung und Achtung der Rezipienten-Rechte verpflichtet. Das Bundesverfassungsgericht hat in einer Entscheidung über die Benetton-Werbung angenommen, dass beide Sprachformen durch das Grundgesetz geschützt sind. Für die Beantwortung der Frage, ob und wie Werbung als Meinung geschützt werden soll, werden das Gemeinschaftsrecht, die Europäische Menschenrechtskonvention und das US-amerikanische Verfassungsrecht herangezogen.

Eine Studie zum Schutz von Werbung im Grundgesetz, in der Europäischen Menschenrechtskonvention, im Gemeinschaftsrecht und im amerikanischen Verfassungsrecht

Werbung als Meinung

Una lectura para emprendedores que prefieren los consejos honestos a las fórmulas mágicas. Detrás de cada negocio que perdura hay decisiones, tropiezos y aprendizajes que rara vez se dan a conocer. En Horneando el éxito, Gabriel Torres abre la cocina de Pan Gabriel para compartir todo lo que aprendió mientras la construía desde cero. Esta marca de pan saludable empezó como un pasatiempo de fin de semana y hoy llega a las mesas de todo el país a través de 17 sucursales y más de 150 distribuidores autorizados. Este libro va más allá de una historia personal; es una guía práctica para quien sueña con emprender o busca darle rumbo a un proyecto que ya está en marcha. Capítulo a capítulo, Gabriel nos comparte cómo convertir una pasión en un negocio viable, llevar finanzas sanas, escuchar al cliente para innovar, cuidar a tu equipo y mantener el equilibrio entre el trabajo y la vida personal. Además, cada sección cierra con ejercicios pensados para llevar las ideas a tu realidad: definir tu propósito, calcular tu colchón financiero, transformar un tropiezo en oportunidad y reconocer los valores que guían tus decisiones. Escrito desde la experiencia de levantar una empresa en México, con sus aciertos y sus errores, Horneando el éxito acompaña a quien quiere emprender con propósito y paciencia. Porque el éxito, como el buen pan, pide tiempo, dedicación y la disposición de volver a intentarlo las veces que haga falta. ENGLISH DESCRIPTION A must-read for entrepreneurs who prefer honest advice over magic formulas. Behind every enduring business are decisions, setbacks, and lessons that rarely make it into the spotlight. In Baking Success, Gabriel Torres opens the doors to Pan Gabriel to share everything he learned while building the company from the ground up. What began as a weekend hobby has grown into one of Mexico’s leading healthy bread brands, now reaching tables across the country through 17 retail stores and more than 150 authorized distributors. More than a personal story, this book is a practical guide for anyone dreaming of starting a business—or looking to take an existing venture to the next level. Chapter by chapter, Gabriel shares how to turn a passion into a sustainable business, manage healthy finances, listen to customers to drive innovation, build and care for a strong team, and maintain balance between work and personal life. Each chapter concludes with practical exercises designed to help readers apply these lessons to their own journey: defining their purpose, calculating a financial safety net, turning setbacks into opportunities, and identifying the core values that guide their decisions. Written from the firsthand experience of building a business in Mexico—with all its successes and failures—Baking Success is an inspiring companion for entrepreneurs who want to build with purpose, patience, and resilience. Because success, like great bread, takes time, dedication, and the willingness to keep trying until you get it right.

Horneando el éxito / Baking Success

When life disrupts work, leaders need to know what to do next. This practical guide shows&nbsp;leaders at organizations of every size, from small businesses to large corporations, how to support employees through hard moments while strengthening trust across the workplace. This is the book to read before the crisis happens, so you can respond with confidence, care, and clarity when it does. Life disruptions do not stay outside the workplace. Grief, illness, caregiving, divorce, infertility, and other major life events shape how people show up at work, yet most organizations still do not prepare leaders for these moments. Even caring managers can freeze, unsure what to say, how to help, or how to balance support with team needs. The challenge is not whether a life disruption will affect your team. It is when. The leaders who build trust in difficult moments are the ones who prepare before those moments arrive. Drawing on original PhD research, interviews with employees and leaders, and nearly two decades of experience advising employers on benefits and workplace strategy, Dr. Nataliya Boychenko Stone gives leaders a practical guide for responding with confidence and care. She shows readers how to <ul><li>understand what support an employee actually needs,</li><li>connect people with the right workplace resources,</li><li>adjust work with clarity and flexibility,</li><li>stay present after the first crisis moment, and</li><li>support employees while maintaining accountability.</li></ul> This practical framework helps managers, HR professionals, and organizational leaders navigate life's most challenging moments at work while strengthening trust, loyalty, and performance across their teams.

The Leader's Guide for Supporting People Through Their Hardest Moments

When Life Disrupts Work

The acclaimed author of Minimalista offers an entrepreneurial roadmap for building—and sustaining—a deeply satisfying, purpose-driven small business that leverages your unique talents while creating more freedom, ease, and focus. “Shira Gill’s proven, simple framework gives us the permission and guidance we need to build a business and life on our own terms. This is the book I wish existed years ago.”—Liz Moody, host of The Liz Moody Podcast With a desire for financial freedom, creative fulfillment, and meaningful purpose, home organizing expert, speaker, and business strategist Shira Gill built a thriving, globally recognized business from the ground up—and now she shares the practical wisdom behind it. Work/Life is her strategic yet accessible guide to creating a small business that supports the life you want, on your own terms. You’ll learn how to focus your energy, simplify decision-making, and build systems that support both creativity and consistency. Rather than defaulting to hustle culture and risking burnout, Work/Life offers a more grounded approach: one that honors real life, shifting seasons, and limited time and energy. It’s about building something meaningful without losing yourself in the process. With a clean, elevated design and inspirational guidance, Work/Life blends the beauty of a lifestyle book with the substance and practicality of a business manual. Inside you’ll find checklists, prompts, action steps, and real-world examples designed to make the work feel both doable and aligned. Whether you’re just starting out, evolving an existing venture, or reimagining what success looks like, Work/Life gives you the tools to build a business—and a life—you’re proud of.

Design a Business for the Life You Want

Work / Life

Pricing Strategies in Digital Advertising and Media Platforms

Economics of Attention Markets

Four-time World Series champion and Los Angeles Dodgers manager Dave Roberts pulls back the curtain on one of the most quietly powerful leadership philosophies in professional sports: an unshakable belief in the power of optimism, accountability, and human connection. Baseball is a game of failure, where even the best players succeed three times out of ten. For Roberts, that statistic represents an opportunity. In Relentless Positivity, he reveals how leading through uncertainty, pressure, and loss has taught him the secret to long-term success: meeting people where they are, embracing the mess, and having the courage to show a relentless, almost irrational positivity that helps your team step into its full potential. Drawing on stories from the clubhouse and the world stage—from his iconic stolen base with the 2004 Red Sox to a decade of managing the Dodgers to World Series glory—Roberts shares cornerstone principles that have shaped his approach to leadership and life, including: <ul><li>Be the thermostat, not the thermometer: How to bring the energy your team needs instead of simply reacting to the mood around you. </li><li>Clarity before commitment: Being candid about expectations creates stronger buy-in than getting someone to say yes without understanding what’s required of them.</li><li>Everyone has to want the ball: How to prepare like anyone on the team can be the one who steps up when it matters most.</li><li>Hope changes everything: You can’t always change your circumstances, but you can train yourself to recognize the opportunity that’s still available. </li></ul> Blending stories from a championship locker room with the insights of a master motivator, Roberts delivers a field-tested guide for anyone leading through complexity, whether in the stadium, in the conference room, or at home. Written for a time when our models for leadership are rapidly evolving, Relentless Positivity is a timely manifesto for building strong teams, resilient cultures, and sustaining personal success in any field.

How to Build Teams Worth Believing In

Relentless Positivity

Man liest es, und es bleibt hängen: 6 Prinzipien, die entscheiden, woran wir uns erinnern - und was das für Werbung und Pressearbeit bedeutet
 
 Ein Gerücht braucht keine Werbeagentur. Ein Märchen keinen Marketingplan. Und eine Verschwörungstheorie keinen Algorithmus. Trotzdem verbreiten sie sich schneller als jede Kampagne, während Millionen Euro schwere Werbespots am nächsten Tag schon wieder vergessen sind.
 
 Warum ist das so? Chip und Dan Heath haben jahrelang untersucht, warum manche Ideen kleben bleiben - und die meisten nicht. Ihr Ergebnis: 6 Prinzipien, die entscheiden, ob eine Botschaft im Kopf bleibt oder sofort wieder verschwindet:
 
<ul>
 <li>Einfachheit: den Kern finden, nicht alles sagen</li>
 <li>Überraschung: Mit Erwartungen brechen, um Aufmerksamkeit zu erlangen</li>
 <li>Konkretheit: Bilder statt Abstraktionen</li>
 <li>Glaubwürdigkeit: Beweise, die man fühlt, statt nur liest</li>
 <li>Emotionen: den Verstand und das Herz ansprechen</li>
 <li>Geschichten: Handlung statt Behauptung</li>
</ul>Anhand realer Reden, Anzeigen und Texte zeigen beide Autoren gnadenlos, woran gute Kommunikation meist scheitert, und machen daraus konkrete, sofort anwendbare Verbesserungen.
 
 Die Autoren wissen, wovon sie sprechen: Chip Heath lehrt an der Stanford Graduate School of Business, sein Bruder Dan war an der Harvard Business School tätig. Ihre Kunden? Nike, Microsoft, die US Navy - Organisationen, die es sich nicht leisten können, überhört zu werden.

Was bleibt: Wie die richtige Story Ihre Werbung unwiderstehlich macht

Made to Stick

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (3rd edition) provides a methodology to plan and achieve international expansion of the firm. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan.

Export Planning will enable readers to:
1. systematically select and plan entries into new international markets; 
2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance;
3. assemble a sound line of reasoning from strategy to implementation.

Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. 

New to this 3rd edition: all case texts are either new or updated. In addition, the content of the chapters is adjusted where needed.

This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.

A 10 - step approach

Export Planning

Ergebnisse, Leistung und Erfolg werden häufig mit Methoden, Routinen und Zielsystemen erklärt.Wir leben in einem Zeitalter der totalen Verfügbarkeit. Noch nie hatten wir so viel Wissen zur Verfügung wie heute. Künstliche Intelligenz beantwortet Fragen und löst Aufgaben in Sekunden, wofür frühere Generationen Jahre brauchten. Dennoch scheitern viele Menschen und Organisationen an der Umsetzung ihres Wissens und dem nachhaltigen Erreichen eigener Ansprüche.Professor Lukas Martin entschlüsselt dieses Paradoxon basierend auf neuesten wissenschaftlichen Erkenntnissen und alten Weisheiten aus Medizin, Neurobiologie und Verhaltenspsychologie.Das Buch untersucht, warum Menschen und Organisationen unter Druck selten ihren Zielen folgen, sondern auf tief verankerte Identitätsstrukturen, Gewohnheiten und innere Selbstbilder zurückfallen.Im Zentrum steht, dass Leistung, Entscheidungsfähigkeit und langfristige Entwicklung weniger von kurzfristiger Optimierung, Balance und Disziplin als von konsistenter, lebenslanger Identitätsbildung abhängt. Auf dieser Grundlage entsteht ein neuer Blick auf Motivation, Resilienz und die Voraussetzungen eines erfüllten und wirksamen Lebens.Ein Sachbuch über Identität, Verhalten und die Frage, warum nachhaltiger Erfolg nicht in Methoden oder Zielen liegt - sondern "inside us"."Erfolg kommt von innen. Das war meine Überzeugung im Tor und ist es heute als Unternehmer. Ein starkes, inspirierendes Buch für alle, die wirklich etwas bewegen wollen." - Oliver Kahn

Warum wir oft wissen, was zu tun ist, es aber trotzdem nicht tun

inside us

For senior leaders whose strong record no longer settles the question being asked about them. Former global C-suite executive and executive coach Azhar Syed explains why strong performance stops being enough for senior advancement—and what changes when it does. Senior leaders are often surprised when the qualities that built their careers no longer move them forward. They deliver strong results, develop deep expertise, make important contributions, and earn support from influential people, yet they still are not chosen for broader responsibility. Syed identifies 6 familiar metrics leaders use to make the case for advancement: <ul><li>Results: “Look What I Have Delivered”</li><li>Expertise: “Look What I Know”</li><li>Personal Contribution: “Look What I Do”</li><li>Judgment: “Look How Right I Am”</li><li>Sponsorship: “Look Who Backs Me”</li><li>Reputation: “Look How I Have Changed”</li></ul> Each metric reflects a real way of creating value. But none, by itself, fully answers the question senior decision-makers are trying to resolve: Can this leader be trusted with greater risk, broader consequences, and decisions that affect the whole organization? Syed explains why becoming indispensable can keep a leader tied to a current role, why being right does not establish judgment at a wider radius unless others can test and carry the decision, why a powerful sponsor cannot make an appointment defensible on the leader’s behalf, and why genuine change may go unnoticed by the people whose expectations matter. Readers will learn what broader responsibility asks of them, what their record currently establishes, what decision-makers may reasonably infer, and how to distinguish between a gap they can address and a barrier embedded in the organization. Clear and candid, this book helps senior leaders understand why their established evidence may no longer settle the next decision—and what their record needs to establish before others can confidently trust them with more.

Why Your 6 Career-Building Metrics Won't Get You to the Top--and What Will

When Trusted with More

Leitfaden für Start-Ups. Aufbau einer beruflichen Selbständigkeit

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