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Manfred Maurer

Leitfaden für Start-Ups. Aufbau einer beruflichen Selbständigkeit

Every leader knows the drain of conflict handled badly: performance conversations that go nowhere, teams that don't trust each other, fires you keep putting out instead of doing the work you want to do. Most leadership advice treats conflict as a threat to manage. This book makes the opposite case: Conflict is energy, and how you use it determines whether it builds your team or turns your work culture toxic. That choice has never mattered more. Employees now spend over a third of their workday dealing with conflict, and fewer than half trust their leader to navigate it well. Leaders who don't handle conflict skillfully create workplaces with 80 percent more unproductive conflict. Ninety-four percent of people trained in this framework rate it more effective than anything else they've used. What makes this different from the standard playbook for “difficult conversations”? Most frameworks ask you to choose: kind or direct, relationship or results. This book rejects that trade-off: Compassion without accountability is ineffective, and accountability without it is unkind. This book shows how to hold both, using the compassion cycle, the drama triangle it replaces, and the ORPO formula, turning principle into a repeatable playbook. The book moves in three parts: first naming the problem, how good intentions and unmanaged conflict energy spiral into drama; then introducing the antidote, the compassion cycle and the behavioral skills that interrupt drama before it takes hold; and finally handing you the playbook, the ORPO formula and match-and-move method for engaging conflict and coaching others through it in real time. New to this edition: <ul><li>A complete framework outline up front</li><li>Fifteen years of refinement teaching, coaching, and certifying practitioners worldwide</li><li>New research on what skilled conflict leadership is worth</li><li>Reorganized chapters, more-inclusive language, fresh real-life illustrations</li><li>Access to the Compassionate Accountability Assessment and a range of additional resources to extend the book's impact well beyond the page</li></ul> Written by Nate Regier, PhD, cofounder and CEO of Next Element Consulting, this book distills two decades of applied research into a model any leader can use the next time conflict shows up, which will be soon.

A Playbook for Drama-Proof Leadership

Conflict Without Casualties, Third Edition

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business – with a bonus chapter on surviving and thriving in a crisis in this paperback edition. Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: <ul><li>Validating your idea</li><li>Raising funding</li><li>Leadership</li><li>Hiring and firing</li><li>Understanding your users</li><li>Making up-scale decisions</li><li>Going global</li><li>Deciding when to sell</li></ul> With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

A handbook for entrepreneurs

Fall in Love with the Problem, Not the Solution

For senior leaders whose strong record no longer settles the question being asked about them. Former global C-suite executive and executive coach Azhar Syed explains why strong performance stops being enough for senior advancement—and what changes when it does. Senior leaders are often surprised when the qualities that built their careers no longer move them forward. They deliver strong results, develop deep expertise, make important contributions, and earn support from influential people, yet they still are not chosen for broader responsibility. Syed identifies 6 familiar metrics leaders use to make the case for advancement: <ul><li>Results: “Look What I Have Delivered”</li><li>Expertise: “Look What I Know”</li><li>Personal Contribution: “Look What I Do”</li><li>Judgment: “Look How Right I Am”</li><li>Sponsorship: “Look Who Backs Me”</li><li>Reputation: “Look How I Have Changed”</li></ul> Each metric reflects a real way of creating value. But none, by itself, fully answers the question senior decision-makers are trying to resolve: Can this leader be trusted with greater risk, broader consequences, and decisions that affect the whole organization? Syed explains why becoming indispensable can keep a leader tied to a current role, why being right does not establish judgment at a wider radius unless others can test and carry the decision, why a powerful sponsor cannot make an appointment defensible on the leader’s behalf, and why genuine change may go unnoticed by the people whose expectations matter. Readers will learn what broader responsibility asks of them, what their record currently establishes, what decision-makers may reasonably infer, and how to distinguish between a gap they can address and a barrier embedded in the organization. Clear and candid, this book helps senior leaders understand why their established evidence may no longer settle the next decision—and what their record needs to establish before others can confidently trust them with more.

Why Your 6 Career-Building Metrics Won't Get You to the Top--and What Will

When Trusted with More

Auch Ärzte dürfen werben – diese Aussage ist mittlerweile bei den Ärzten und Zahnärzten sowie bei den Kammern und Gerichten weitgehend angekommen. 
Allerdings bestehen bei der Ausgestaltung von Werbemaßnahmen noch immer Unsicherheiten über die rechtlichen Möglichkeiten und Grenzen. Diese werden auch in 3. Auflage übersichtlich und praxisnah dargestellt, maßgeblich unter Berücksichtigung der aktuellen Rechtsprechung zum ärztlichen Werberecht. Einen neuen Schwerpunkt bilden die Werbeverbote des Heilmittelwerbegesetzes, die inzwischen auch für Ärzte maßgeblich in den Blick der Gerichte geraten sind. 
Damit ist auch die dritte Auflage des Standardwerks von Bahner ein unentbehrlicher Berater und Begleiter rund um das ärztliche Werberecht.

Auch Ärzte dürfen werben

Das neue Werberecht für Ärzte

Creator Compass Deutschland

Du verdienst Geld mit Videos, Streams, Social Media, Online-Shops oder ähnlichem Content? Dann bist Du nicht nur Creator, sondern auch Unternehmer.
Dieses Buch erklärt verständlich, was Selbstständigkeit in Deutschland wirklich bedeutet. Von der Gewerbeanmeldung über Buchführung, Steuern und Verträge bis hin zu Versicherungen, unternehmerischen Entscheidungen, psychischen Belastungen und den typischen Fehlern, die man von Beginn an vermeiden kann.
Creator Compass richtet sich an Streamer, YouTuber, Influencer, Podcaster, Shop-Betreiber und andere Solo-Selbstständige, die online Geld verdienen oder es künftig vorhaben. Ohne Juristendeutsch, ohne Panikmache und ohne leere Erfolgsversprechen zeigt dieser Praxisguide, worauf es beim Aufbau eines nachhaltigen Creator-Business wirklich ankommt.

Der verständliche Einstieg in Business, Recht, Steuern und die Realität der Selbstständigkeit für Creator in Deutschland. 
Ehrlich, praxisnah und geschrieben für Menschen, denen sonst niemand erklärt, wie das alles tatsächlich funktioniert.

Was Dir sonst niemand über Business, Recht und Steuern erklärt

Creator Compass: Selbstständig als Creator in Deutschland

Wichtige Impulse für Studium, Wissenschaft und Praxis!
Dieses Buch bietet einen fundierten Einstieg in die Medienethik - verständlich, aktuell und praxisnah. 48 zentrale Begriffe von Ethik und Moral über Toleranz und Gerechtigkeit bis hin zu Journalismus und Werbung geben Orientierung in einem komplexen Themenfeld. Das Buch zeigt dabei auch aktuelle Diskussionsfelder auf. Die Beiträge namhafter Autor:innen verbinden wissenschaftliche Tiefe mit medienpraktischer Relevanz.
Das Buch richtet sich an Studierende, Forschende sowie Praktiker:innen aus den Bereichen der Medien- und Kommunikationswissenschaften, der Philosophie/ Ethik sowie der Medienpädagogik. Es ist zudem für die Medienpraxis und den Journalismus ein unverzichtbares Nachschlagewerk.

für Studium, Wissenschaft und Praxis

Grundbegriffe der Medienethik

Der kleine Igel Fips ist nun groß genug und muss lernen, allein zurechtzukommen. Er begibt sich auf ein Abenteuer, um Freunde zu finden, die ihn so mögen wie er ist.
Dabei begegnet er verschiedenen Tieren, die er für interessanter und schöner als sich selbst hält.
Aber er gibt seine Suche nicht auf und findet schließlich ein kleines Mädchen, Ida, das ihn in ihr Herz schließt. Allerdings darf sie ihn nicht mit nach Hause nehmen.
Am Ende merkt Fips, dass er doch wertvoll ist. Sogar Ida wird schließlich Teil seines neuen Lebens. Lasst euch überraschen!

Du bist schön, kleiner Igel!

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

When to Take the Long Road in a Shortcut World

ASAP: As Slow as Possible

How most investing decisions differ from what the data say works—and how replacing myth with measurement can improve outcomes. The Accidental Venture Capitalist examines how early-stage investment decisions are actually made—and why so many of them diverge from what the evidence says should work. Written by an academic-turned-venture capitalist Scott Shane, the book sits at the intersection of rigorous research and lived investing experience. Its central premise is simple but uncomfortable: in venture capital, folklore and intuition dominate practice, even though decades of empirical research offer more reliable guidance on selection, pricing, portfolio construction, and incentives. The book follows the full arc of the venture process, from fund design and deal sourcing to valuation, syndication, follow-on investing, governance, and exits. Each chapter takes a familiar maxim—“bet on the jockey,” “do more diligence,” “double down on winners”—and tests it against large-sample academic evidence and real investment outcomes. Shane’s analysis is grounded in power-law economics, behavioral decision-making, and incentive alignment. And he is transparent about mistakes as well as successes, treating his own funds as a living laboratory rather than a victory lap. The book also offers practical tools—checklists, heuristics, simple models—that translate evidence into decisions investors can actually implement.

Why Evidence Beats Instinct in Early-Stage Investing

The Accidental Venture Capitalist

Ein bewegender Roman über die Sehnsucht nach Zugehörigkeit und Freiheit, für Kinder ab 10 Jahren

Thies

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

Master creative thinking in the AI age with practical tools that blend imagination and discipline for better innovation in this updated, award-winning business bestseller. Now updated with 20 percent new content, this Porchlight Business Book of the Year returns with all-new case studies and a groundbreaking chapter on creative partnerships with AI and emerging technologies. Natalie Nixon demonstrates that humans are hardwired for creativity—a competency anyone can develop by balancing wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail). Drawing on interviews with professionals across diverse industries—from farming to medicine to technology—Nixon reveals how inquiry, improvisation, and intuition enhance creative capacity in every kind of work. This second edition features fresh success stories from resourceful businesses that have mastered the delicate dance between human imagination and artificial intelligence in a rapidly changing world. Combining practical creativity tools with illuminating stories of innovative people and organizations, this book serves as a provocation, an inspiration, and an invitation to unleash the innate creativity within each of us. Nixon offers a dynamic approach to adaptation and innovation that allows the freedom to access our full human potential—even as technology continues to reshape how we work. This essential guide helps anyone cultivate the creative thinking needed to thrive in today’s complex business landscape.

Unleash Curiosity, Improvisation, and Intuition at Work

The Creativity Leap, 2nd Edition

Leitfaden für Start-Ups. Aufbau einer beruflichen Selbständigkeit

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