Islam, Marketing and Consumption
Critical Perspectives on the Intersections
Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.
März 2019, ca. 204 Seiten, Routledge Studies in Critical Marketing, Englisch
Taylor and Francis
978-0-367-27921-9
Taylor and Francis
978-0-367-27921-9

