Interpretation in Social Life, Social Science, and Marketing

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

Juli 2016, ca. 228 Seiten, Routledge Interpretive Marketing Research, Englisch
Taylor and Francis
978-1-138-99257-3

Weitere Titel der Reihe: Routledge Interpretive Marketing Research

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