Inhalt
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
Bibliografische Angaben
Juni 2025, ca. 508 Seiten, Englisch
Taylor and Francis
978-1-032-58366-2