International Marketing
International Marketing
Strategy and Theory
Contenu
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
Informations bibliographiques
juin 2025, env. 512 pages, Anglais
Taylor and Francis
978-1-032-58366-2