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Barton J: Infinite Selling

Infinite Selling

The modern approach to high-velocity revenue generation and realization

'Will help you not only find your path, but create it.' Jennifer Pastiloff, bestselling author of On Being Human 'A vital read if you are a leader seeking to elevate your impact' Rich Litvin, author of The Prosperous Coach 'Brené Brown made it ok to feel vulnerable. Alina Addison makes it ok to be audacious' Zena Everett, author of The Crazy Busy Cure A transformational guide to stepping up and standing out Good leadership requires authenticity, assertiveness and adaptability. It takes courage. Yet many of us are stuck playing it safe and striving to fit in. Dispelling the myth that caring is a weakness, Alina Addison shows how the things we care about most can fuel our most courageous acts. Combining deep research with her own expertise - as a pioneering corporate leader, Emotional Intelligence coach, and mother to a son on the autism spectrum - Addison presents the eight life-changing principles behind audacious leadership. These practical, proven methods will help you identify the things that set you apart, inspire others and dare to create the life and career you truly want. 'Gives ambitious leaders the tools to meld their tenacity and individuality' James Ashton, author of The Nine Types of Leader 'This is a book about finding courage. It provides the scaffolding that enables people to climb to heights beyond their reach. Both inspiring and remarkably practical - highly recommended!' Martyn Newman, PhD, author of Emotional Capitalists

Leading with Care, Courage and Non-Conformity

The Audacity Spectrum

How to Disagree Better

The Hidden Steps Behind Breakthrough Success

How Great Ideas Happen

Power with Grace - solving the paradox of modern leadershipHow is it that some leaders seem to pursue their mission effortlessly, and inspire others to do the same?What sets these leaders apart is Graceful Power: an elevated and liberating level of powerfully positive influence that supercharges their ability to achieve personal ambitions and organizational goals. They have learnt to translate vision into reality by galvanizing others with self-belief, remaining focussed on priorities and tackling the difficult conversations, all the while demonstrating sincerity and self-care. In these turbulent times, this is the level of leadership we need.For over twenty years, Sally Netherwood has transformed the mindset, behaviour and impact of some of the world's most successful leaders to more effectively and less effortfully achieve their goals. Now she has translated her methodology into a guide for independent leadership development. Through a brilliant blend of deep self-awareness, liberating courage and conscious care for yourself and others, you will learn how to elevate your leadership impact to unexpected and transformative levels.Wherever you are on your leadership journey, this book will accelerate your development, bringing the transcendent quality of Graceful Power to your life and your legacy.

Solving the paradox of modern leadership

Graceful Power

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand test of the time. It also expounds on building brand equity in challenging times, brand extension, brand strategy as well brand accounting and valuation. The book also covers strategies for building service brands -- marketing strategies and processes have changed over time with technology and brands now must be built through social media and digital marketing, which is discussed comprehensively with cases in this title.The book will be useful to students and teachers of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations. It will also be an invaluable resource for brand marketers and practitioners.

Infinite Selling

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