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Wilson A: Marketing Research

Marketing Research

Delivering Customer Insight

Bold leadership doesn't happen by chance-it happens by choice. Boldness isn't something you're born with. It's something you build. The BOLD Leader is the neuroscience-based leadership guide for executives, entrepreneurs, and emerging leaders ready to create high-performance momentum and the results that matter most. Grounded in real-world tools and the signature D90 Method, this book helps you improve decision-making, lead under pressure, and activate bold, strategic leadership that fuels both personal growth and sustainable success. Bestselling author and Bold Industries Group founder Leigh Burgess delivers a transformative approach informed by neuroscience, leadership psychology, and decades of lived experience. Using the BOLD Framework-Believe, Own, Learn, Design-and the D90 Method, you'll adopt a bold mindset and strategy that drives real, measurable change for yourself and your teams. Inside, you'll learn how to: <ul> <li>Use fear as a signal, not a stop sign, to lead with clarity under pressure</li> <li>Navigate high-stakes conversations with trust and presence</li> <li>Make confident, aligned decisions without overthinking</li> <li>Accelerate your impact with tools to expand your capacity and sharpen your edge</li> <li>Create lasting momentum in just 90 days using the D90 Method</li> </ul> The BOLD Leader gives you the mindset, structure, and tools to meet the moment and lead boldly, fueled by intention, not reaction. This is a system built for today's complexities and tomorrow's unknowns. Your next level is calling. Being bold isn't a one-time act-it's a rhythm, a standard, and now, your leadership advantage.

The BOLD Leader: Decide What Matters and Deliver What Counts

This practical guide, written by a seasoned technology leader with over 25 years of experience, is packed with real-world advice and battle-tested solutions. Whether you're a new or aspiring IT leader or a seasoned one, this book will equip you with the knowledge and tools you need to navigate the challenges of managing and transforming digitally your company or department.The Digital Leader's Playbook is not your typical IT leadership book. It's a concise and easy-to-use reference guide filled with 60 key maxims - each one a shot of practical wisdom for becoming a successful tech leader. The author offers transferable insights and lessons from his successes working in technology leadership from sectors as varied as banking, retail, transport, chemicals and construction, and solving real-business challenges. As a result, readers will learn how to manage their team better, manage their time more effectively, introduce new technology and manage innovation, manage suppliers and business partners better, and engage with the technology that the company really values.

60 fundamental maxims for success for today’s IT executive

The Digital Leader's Playbook

This book is the first executive presence guide specifically designed for diverse professionals who want to lead authentically while embracing their full selves. It demystifies the often ambiguous concept of executive presence (EP), offering a clear, actionable roadmap for professionals at every stage of their leadership journey. Whether you're navigating early career challenges or stepping into senior to C-Suite leadership positions, this book equips you with the tools to lead with confidence and grace.What sets this book apart is its inclusive and visual approach to executive presence. Unlike traditional leadership guides, it addresses the needs of a diverse workforce and explains EP through accessible language and memorable illustrations. It also tackles modern leadership challenges-such as building presence in virtual environments and on social media-while incorporating expert insights from fields like artificial intelligence, personal branding, and visual communication. The structured "Inform, Equip, Empower" framework ensures each chapter delivers practical strategies, reflective exercises, and real-world applications. Written by an executive presence subject matter expert (SME) and a world-renowned opera singer who, together, have built and taught professionals around the world, this book takes the most empowering view of EP to provide readers with tools they can immediately apply.This book is ideal for a wide range of readers: from early-career professionals and business students to high-potential employees and seasoned executives. Sales professionals looking to enhance their influence and anyone seeking to elevate how others perceive their leadership will also find immense value. No matter your background or career stage, this guide empowers you to develop a strong, authentic executive presence in today's dynamic business landscape.

Embodying Executive Presence to Lead with Impact

The Presence Principle

Untitled Swy

This book provides an in-depth legal examination of limited partnership in the context of China's venture capital and private equity market. It aims to provide an authoritative and timely evaluation of the Chinese partnership law and limited partnership regime and will be a valuable tool for practitioners who need a readily available source of information on Chinese partnership law and those who wish to understand how the Chinese partnership regime operates and functions. The book explains the essential characteristics of Chinese partnership law and Chinese limited partnership, highlighting difficult and developing areas by examining relevant legislation and recent cases. In addition to Chinese authorities, it also covers legislation and cases from overseas jurisdictions, such as the UK and the US. New developments such as the amendments to the PRC Partnership Enterprise Law 2007, new legislation and regulations on foreign partnerships and private equity funds are also covered. The book explains the essential areas of Chinese limited partnership such as management and control, duties and liabilities of partners, remedies for limited partners, dissolution, liquidation and taxation. Based on thorough comparative and empirical studies, the book examines existing and potential legal problems under the current law and offers key proposals for practitioners and lawmakers. The empirical problems identified in the book may also guide subsequent discussion and legislation on the limited partnership model and the ongoing debate on new business vehicles.

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Legal Perspectives on Venture Capital and Private Equity

The Limited Partnership in China

Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level studies.

Integrating Martech for Transformational Marketing

Marketing Technology

"Kishshana has been an inspiration to me as an entrepreneur, coach, and friend, offering me the opportunity to watch her live out and lead others through the principles and practices she writes about in Busy Is A Four-Letter Word. She has given us a gift by assembling the wisdom she has gained in this accessible and authentic Bible for anyone who has grown up believing they would have to work twice as hard to get half as much in life and leadership. The good news Kishshana shares in Busy Is A Four-Letter Word is a healing balm with applicable lessons and tools for achieving the harmony needed to live purposeful, balanced lives." -MARIA DAUTRUCHE, Founder of dopwell group LLC "In Busy Is A Four-Letter Word, Kishshana Palmer does what she does best-cuts right through the noise by bringing us the truth via humor and complete relatability. With her 5-Step ReThink Method, Kishshana shows us how to ditch the glorification of busyness and embrace actual self-care, rest, and the power of saying 'no'. It's a loving wake-up call that delivers exactly what we need to overcome 'martyritis' and thrive by doing less. This book will be on my nightstand for years to come." -MALLORY ERICKSON, author of What the Fundraising "Busy Is A Four-Letter Word is a revelation. In her approach to supporting effective, efficient, healthy living and leading, Kishshana manages to bring together the best of many worlds. She brings us nostalgia with pop-culture characters we love, but through a fresh lens of reflection. She gives us personal stories that are vulnerable and authentic, accessible and resonant, approachable and real. She gives us validating research and practical applications that move us past words into action. Throughout this worthwhile read, I was tickled pink, seeing red, feeling in true-blue community and accelerated through a green light to make tangible changes in how I approach my life and work. You will be too." -AJUAH HELTON, Long Time Education Leader and Woman Who Regularly Does Too Much

A Guide to Achieving More by Doing Less

Busy Is a Four-Letter Word

An essential new vision for leaders of all stripes seeking to navigate their responsibility to the planet and their fellow global citizens. In Leadership Legacy, renowned futurist, activist, and speaker, Adah Parris, delivers an eye-opening exploration of how digital technology interacts with our elemental connections to the world. The author discusses themes of natural connection-ether, air, fire, water, earth-and how they contribute to a "digital symbiosis" that shapes our present and our future. Each chapter is an invitation to explore either an essay, letter, reflection on interviews or a personal journal-style self-reflective thought-piece sharing how the natural elements shape our digital presence and influence future innovations. Inside, you'll find advocacy for a mindful approach to navigating the complexity of power dynamics and paradoxes linked to technology and innovation that respects our individual and shared heritages and nurtures a regenerative future. Inside the book: <ul> <li>An introduction to "Cyborg Shamanism(TM)," a philosophy embracing the fusion of technology and nature</li> <li>Insightful discussions and perspectives of the contributions being made by people bringing traditional and Indigenous perspectives to creative, technological, innovative economic and environmental conversations</li> <li>An original approach to the human relationship with the planet-one that focuses on its interconnected, interdependent, and symbiotic nature</li> </ul> Leadership Legacy will spark a valuable new dialogue on legacy and technology's power to uplift marginalised voices and create authentic connections.

Unlocking Nature's Blueprint to Ethical Technology and Environmental Stewardship

What Type of Ancestor Will You Be?

Transform your nonprofit's approach to fundraising with the power of human-centered strategies In Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact, author Tammy Zonker delivers a compelling discussion about the crossroads at which the nonprofit sector finds itself. Here, traditional fundraising approaches are no longer sufficient to tackle the complex challenges of nonprofit organizations and the communities they serve. This book helps fundraisers, nonprofit leaders, and advocates find common ground by uniting around shared values and focusing on human-centered practices that empower communities and build genuine connections. The value of Calling All Heroes lies in its unique mix of donor-centered and community-centered models. It offers practical guidance to enhance nonprofit impact through genuine relationship-building. By embracing these strategies, readers can work towards a future where every mission is fully funded, and communities thrive. Inside the book: <ul> <li>Discover innovative fundraising strategies that unite donor and community objectives</li> <li>Learn how to build and sustain genuine connections in the nonprofit sector</li> <li>Empower your team with the tools to achieve ambitious fundraising goals</li> </ul> Calling All Heroes is an essential read for fundraisers, nonprofit and community leaders, volunteers, and advocates who are eager to make a real difference. By leveraging a human-centered approach, this book equips readers with the inspiration and strategies needed to transform their communities for the better.

Combining the Best of Donor- Centered and Community-Centered Fundraising for Greater Impact

Calling All Heroes

Proactive Organization Policies and Practices to Address Emerging Threats

Reducing the Risk of Targeted Gun Violence

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand test of the time. It also expounds on building brand equity in challenging times, brand extension, brand strategy as well brand accounting and valuation. The book also covers strategies for building service brands -- marketing strategies and processes have changed over time with technology and brands now must be built through social media and digital marketing, which is discussed comprehensively with cases in this title.The book will be useful to students and teachers of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations. It will also be an invaluable resource for brand marketers and practitioners.

Surviving the Competitive Environment

Strategic Brand Management

Marketing Research

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