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Wilson A: Marketing Research

Marketing Research

Delivering Customer Insight

How to Captivate and Convince Any Audience on the Planet

Pitch

Master the Basics of Leading in 7 Steps

7 Lessons in Leadership

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

Creating Success

Learn how to organize your time and productivity effectively so you can get more done, work more efficiently and achieve better results.

How to Be Organized, Productive and Get Things Done

How to Manage Your Time Effectively

Answers to the business paradox of focusing on serving society and still be prosperous The Caring Company: How Great Companies Do One Thing Better Than the Rest clearly shows how businesses can choose to serve the common good as #1 priority and still achieve higher performance. Rather than simply transacting with their customers, suppliers, and the local community, this book explains how companies who instead build unconditionally caring relationships with them are rewarded economically for doing so. Written in a lively narrative style and backed by research from history and economics to psychology and philosophy and by many case studies of contemporary companies that have successfully adopted this new business paradigm, this book also discusses: <ul> <li>Challenges in accepting and implementing a radically new business paradigm and ways to overcome them</li> <li>How to make employees willing to provide unconditional care to customers, suppliers, and the local community</li> <li>The origins of capitalistic enterprise, which have surprisingly been about more than just money and the future of capitalism remodeled around the caring companies</li> </ul> The Caring Company: How Great Companies Do One Thing Better Than the Rest is a timely, essential read for managers, executives, business leaders, and entrepreneurs seeking to align their heartset with their mindset and transform their businesses to serve society while achieving greater business success. By doing so, they will reshape the free-market economy for the better.

How to Shift Business and the Economy for Good

The Caring Company

Untitled Swy

The first biography of one of the most influential and innovative figures in the history of American finance who revolutionized Wall Street and whose story reads like a real-life Great Gatsby J.P. Morgan. John D. Rockefeller. Charles E. Mitchell. These are some of the most prominent icons of wealth and influence during the Roaring Twenties. Yet the one figure who has strangely escaped notice all these years is an enigmatic banker by the name of Clarence Dillon.&nbsp;In the dazzling 1920s,&nbsp;as he rose in wealth and influence,&nbsp;Dillon became one of the original behind-the-scenes players in Hollywood, and his contact list included everyone from Thomas Edison to Charlie Chaplin and Joseph P. Kennedy to FDR. Like many great figures in history, Dillon’s personality was complex and contradictory: he could be utterly ruthless and cold-blooded, yet he was also sophisticated and elegant.&nbsp;This immensely influential man left a lasting mark on the history of finance in America. Yet, strangely, he&nbsp;eluded the close attention of biographers and historians—until now. &gt;<ul><li> Created modern bankruptcy law</li><li> Pioneered leveraged buyouts</li><li> Invented junk bonds</li><li> Engineered some of the biggest mergers and acquisitions ever seen</li> This first-ever inside look at&nbsp;Dillon and his life will fill a void in how we view the wild excesses of the Roaring Twenties, and how we understand the increasingly complex nexus between Wall Street and political power in our own time.&nbsp;The Baron of Wall Street&nbsp;is a vivid, novelistic account of Wall Street’s most formative years and its transformation through one&nbsp;dynamic and influential player in the financial world, highlighting his&nbsp;significant role in shaping US foreign policy today.
</ul>

Clarence Dillon and the Making of the Modern Financial World

The Baron of Wall Street

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands

50 Unmissable Productivity Insights

Secrets of Productive People

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Concepts and Contexts

Introduction to Marketing

This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.

Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice

Marketing Research

Informations bibliographiques

Mots-clés

Informations bibliographiques

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