International Marketing in Practice
A Case Study Collection
Herausgegeben von:
Boulocher-Passet, VéroniqueInternational Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.
Juni 2025, ca. 130 Seiten, International Cases in Business and Management, Englisch
Taylor and Francis
978-1-032-71291-8
Taylor and Francis
978-1-032-71291-8
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.
Juni 2025, ca. 130 Seiten, International Cases in Business and Management, Englisch
Taylor and Francis
978-1-032-71291-8
Taylor and Francis
978-1-032-71291-8
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