International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.
juin 2025, env. 130 pages, International Cases in Business and Management, Anglais
Taylor and Francis
978-1-032-71291-8
Taylor and Francis
978-1-032-71291-8
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.
juin 2025, env. 130 pages, International Cases in Business and Management, Anglais
Taylor and Francis
978-1-032-71291-8
Taylor and Francis
978-1-032-71291-8
Autres titres de la collection: International Cases in Business and Management
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A Case Study Collection
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International Marketing in Practice
A Case Study Collection
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A Case Study Collection
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