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Sergej Mamutov

Innovationsmanagement und Design Thinking

Fallbeispiel: Deutsche Bahn Cargo AG

Ohne ein technisch funktionierendes, preislich attraktives und flächendeckend verfügbares Bahnsystem kann die Verlagerung des Verkehrs auf die Schiene nicht gelingen. Scheitert die Verkehrswende, werden wachsender Straßenverkehr, anhaltender Flugverkehr und globalisierte Containerschifffahrt der Klimaerwärmung auch weiterhin den Weg bereiten. Vor diesem Hintergrund strebt die Europäische Kommission an, den grenzüberschreitenden Bahnverkehr bis 2050 zu verdreifachen. Doch die Verkehrswende zugunsten der Bahn stockt seit Jahrzehnten. Dabei sind die Gründe für stagnierende und teilweise sogar schrumpfende Marktanteile im Personen- und Güterverkehr vielfältig. Eine überaus plausible, aber nach wie vor (zu) selten formulierte Erklärung lautet: Seit den 1990er-Jahren dominiert auch im europäischen Bahnwesen der neoliberale Dreiklang aus Liberalisierung, Deregulierung und Privatisierung, der den Wettbewerb zwischen den Eisenbahnverkehrsunternehmen zum Maßstab macht. Dagegen zeigt diese Studie durch einen Vergleich der Bahnsysteme in Deutschland, Großbritannien, Italien, den Niederlanden, Österreich, Schweden, der Schweiz und Spanien, wie die Schiene eine Renaissance erfahren kann.

Ohne ein technisch funktionierendes, preislich attraktives und flächendeckend verfügbares Bahnsystem kann die Verlagerung des Verkehrs auf die Schiene nicht gelingen. Scheitert die Verkehrswende, werden wachsender Straßenverkehr, anhaltender Flugverkehr und globalisierte Containerschifffahrt der Klimaerwärmung auch weiterhin den Weg bereiten. Vor diesem Hintergrund strebt die Europäische Kommission an, den grenzüberschreitenden Bahnverkehr bis 2050 zu verdreifachen. 
Doch die Verkehrswende zugunsten der Bahn stockt seit Jahrzehnten. Dabei sind die Gründe für stagnierende und teilweise sogar schrumpfende Marktanteile im Personen- und Güterverkehr vielfältig. Eine überaus plausible, aber nach wie vor (zu) selten formulierte Erklärung lautet: Seit den 1990er-Jahren dominiert auch im europäischen Bahnwesen der neoliberale Dreiklang aus Liberalisierung, Deregulierung und Privatisierung, der den Wettbewerb zwischen den Eisenbahnverkehrsunternehmen zum Maßstab macht. Dagegen zeigt diese Studie durch einen Vergleich der Bahnsysteme in Deutschland, Großbritannien, Italien, den Niederlanden, Österreich, Schweden, der Schweiz und Spanien, wie die Schiene eine Renaissance erfahren kann.

Die fatalen Folgen der Bahnliberalisierung in Europa

Verfehlte Weichenstellungen

Applied Innovation and Technology Management

This book presents a coherent, interdisciplinary account of how design works—and how to do it better. Framed by the Artifacts–Actions–Actors (3A) lens, it integrates classic and contemporary foundations (ontologies, theories, methods, and tools) in design science and bridges the gap between theory and practice with unified design principles applied across diverse, real-world scenarios. It also treats AI as both material and partner in design, showing how generative and agentic systems widen search and tighten iteration when grounded in verification and governance. Drawing on insights from engineering, architecture, management, psychology, and the social sciences, the book offers principles, methods, and representations that travel across domains—from products and software to services, systems, organizations, and ecosystems. It equips researchers, practitioners, leaders, and students with a teachable, auditable, and improvable toolkit for addressing complex design challenges and shaping innovation responsibly.

This book presents a coherent, interdisciplinary account of how design works—and how to do it better. Framed by the Artifacts–Actions–Actors (3A) lens, it integrates classic and contemporary foundations (ontologies, theories, methods, and tools) in design science and bridges the gap between theory and practice with unified design principles applied across diverse, real-world scenarios. It also treats AI as both material and partner in design, showing how generative and agentic systems widen search and tighten iteration when grounded in verification and governance. Drawing on insights from engineering, architecture, management, psychology, and the social sciences, the book offers principles, methods, and representations that travel across domains—from products and software to services, systems, organizations, and ecosystems. It equips researchers, practitioners, leaders, and students with a teachable, auditable, and improvable toolkit for addressing complex design challenges and shaping innovation responsibly.

Driving Innovation with Unified Principles

Design Science

This is a practical guide to developing timeless brand identities from the founder of LogoLounge, the world's leading logo design platform.

Trendcasting for Logos that Last

The LogoLounge Guide to Iconic Branding

Winfried Hermann, Jahrgang 1952, seit 1984 für die Grünen in der Landes- und Bundespolitik aktiv, von 1998-2011 Mitglied des Deutschen Bundestags, von 2009-2011 Vorsitzender des Verkehrsausschusses, seit 2011 Verkehrsminister des Landes Baden-Württemberg und erster grüner Verkehrsminister überhaupt. Seine Mission: nachhaltige Mobilität.

Meine kleine Geschichte der Mobilität

Und alles bleibt anders

"Empathy and Artificial Intelligence in Action offers a timely and thoughtful framework for ensuring that AI-enabled innovation remains genuinely human-centred. By placing cognitive empathy, ethical reflection, and human checkpoints at the heart of Design Thinking, Francesca Mastrogiacomi provides leaders, educators, designers, and innovation professionals with a practical roadmap for avoiding empathy offloading while using AI responsibly. The book is especially valuable for readers seeking to move beyond abstract debates on Responsible AI toward concrete practices for designing more emotionally resonant, inclusive, and reflective organisations."
 – 
 Francesco Paolo Appio
 , Professor of Innovation, Paris School of Business, Paris, France
 This book explores how empathy, a deeply human skill, can be integrated with Artificial Intelligence (AI) to drive innovation in digitally transforming organisations. Combining Design Thinking methodologies with AI capabilities, this book fleshes out the empathy-to-execution framework, a practical, scalable model for creating human-centric solutions across sectors such as telecommunications, education, entertainment, and digital services.Based on practice and research, this book takes readers from qualitative discovery, including user interviews and stories, to AI-powered deployment with tools from large language models to conversational agents. Rather than allowing technology to control human values, the process ensures AI keeps ethics, creativity, empathy and humans in the loop.Combining scholarly rigour with actionable strategies, and sector-specific cases, this book is an essential resource for scholars and students of innovation and organisation design, as well as leaders, designers, educators, and technologists seeking to harmonise innovation with human-centred design.Francesca Mastrogiacomi
 is a Professor of Practice in Digital Innovation and Business Transformation at LUISS Business School in Rome, Italy. Her academic work focuses on Design Thinking, experiential learning, and emerging technologies in education. Professionally, she has led organisational innovation programs across sectors such as tech, media, and telecommunications, utilising human-centred design approaches. Her recent research delves into how large language models and conversational AI can inform empathetic leadership, training, and customer relationship models.

This book explores how empathy, a deeply human skill, can be integrated with Artificial Intelligence (AI) to drive innovation in digitally transforming organisations. Combining Design Thinking methodologies with AI capabilities, this book fleshes out the empathy-to-execution framework, a practical, scalable model for creating human-centric solutions across sectors such as telecommunications, education, entertainment, and digital services.Based on practice and research, this book takes readers from qualitative discovery, including user interviews and stories, to AI-powered deployment with tools from large language models to conversational agents. Rather than allowing technology to control human values, the process ensures AI keeps ethics, creativity, empathy and humans in the loop.Combining scholarly rigour with actionable strategies, and sector-specific cases, this book is an essential resource for scholars and students of innovation and organisation design, as well as leaders, designers, educators, and technologists seeking to harmonise innovation with human-centred design.

A Design Thinking Framework for Human-Centred Innovation

Empathy and Artificial Intelligence in Action

An informative text for understanding and applying design thinking across strategic organizations. 
 
Design Thinking for Business and Management examines how design thinking can be used as a strategic capability to drive innovation, problem solving and organizational transformation. Written by Mersha Aftab, this textbook is designed for final-year undergraduate and postgraduate students studying design thinking and design management. 
 
Focusing on human-centred approaches, the book explores how design principles and strategies support creativity, adaptability and competitive advantage in complex business environments. It addresses the role of digital and technological advancements in transformation, alongside ethical, social and sustainable considerations that shape responsible design-led decision making. Practical insight is reinforced through real-world examples from organizations including Nike, Tesla, Netflix, Zappos and 3M. 
 
This textbook includes: 
- Design strategies and principles for structured problem solving 
- Coverage of digital and technological change in design-led transformation 
- Ethical, social and sustainable perspectives on design thinking 
- Human-centred approaches to innovation and organizational success 
- Learning outcomes, chapter summaries, exercises and real-world examples
 
Whether studying design management or preparing to apply design thinking in business practice, Design Thinking for Business and Management equips students with the mindset and tools to foster innovation and deliver meaningful organizational outcomes.

Strategies, Principles and Practice for Innovation

Design Thinking for Business and Management

Healthcare transformation initiatives systematically fail despite decades of reform and billions in investment.The $4.3 trillion US healthcare system and £200+ billion NHS continue to experience declining outcomes, workforce burnout, and operational inefficiency. While existing books offer deep expertise in specific domains (Lean methodology, competitive strategy, technology implementation), healthcare transformation requires an integrated approach spanning design methodology, clinical operations, governance understanding, and stakeholder alignment. This book provides healthcare executives with the first comprehensive guide to design thinking methodology written by someone with both extensive medical training and professional design practice. The book bridges deep clinical knowledge with professional design expertise, offering evidence-based frameworks tested with healthcare leaders. Drawing on peer-reviewed research, the author's published articles, and real-world case studies, the book demonstrates how design thinking can reduce clinical trial costs, improve AI implementation success rates, and enable sustainable organizational transformation - ultimately leading to equitable and sustainable healthcare. This book also addresses the critical gap between knowing that healthcare needs transformation and understanding how to achieve it and provides access to actionable tools, frameworks, and methodologies to drive change in their organizations - from pharmaceutical R&amp;D to hospital operations, from policy design to technology implementation.The book positions design thinking not as abstract theory but as practical methodology that healthcare professionals already use intuitively in clinical decision-making, now formalized for organizational transformation.

A Practical Guide to Healthcare Transformation

Design Thinking for Healthcare

"This book will give you language for something you felt your whole life but couldn't quite articulate." —From the foreword by Mel Robbins, author of The Let Them Theory You’re not stuck because the problem is too hard. You’re stuck because something invisible is holding it in place. Most persistent problems—at work, in organizations, and in our own lives—aren’t unsolvable. We’ve tried harder. We’ve optimized. We’ve worried about it. And nothing changes. This is the kind of stuckness that shows up for people who lead, create, and build—for those who care deeply, think clearly, and still find themselves going in circles. Some challenges are situations outside our control, best met with acceptance. But others are real problems, capable of being changed. The trouble is, we often can’t tell the difference. That’s because we’re entangled. An entanglement is a hidden commitment that creates conflict beneath the surface: wanting progress without risk, change without loss, or forward motion without letting go of who we were—or who we promised to become. When we want two incompatible things at the same time, effort doesn’t help. We stay stuck. In The Knot, Seth Godin offers a clear, practical framework: <ul> <li>How to tell the difference between problems you can solve and situations you need to accept</li> <li>How to see systems, understand what people actually want, and create conditions for change rather than simply hoping for it</li> <li>A practical guide to entanglements—time-based (sunk costs, premature optimization), social (phantom audiences, borrowed scorecards), and identity-based (who we were, who we promised to become)—each named, examined, and shown to be removable</li> </ul> The book leaves readers with a simple mantra for meaningful work: Name the baggage. Drop the baggage. Ship the work. If you’ve been pushing without progress, this book helps you see what’s really in the way—and finally remove it.

Why We Get Stuck - And What to Do When Change Is Possible

Knot

This bestselling user guide offers an extensive and visually appealing outline of all creative processes and thinking tools. It is suitable for beginners as well as for those ready to widen their thinking horizon, but also for creative professionals looking for a useful hands-on compendium.

This manual offers a comprehensive and visually well-prepared overview of creative processes and thinking tools.
This bestselling user guide offers an extensive and visually appealing outline of all creative processes and thinking tools. It is suitable for beginners as well as for those ready to widen their thinking horizon, but also for creative professionals looking for a useful hands-on compendium.
As an innovation coach, Florian Rustler helps the creativity of individuals and groups and provides tools and structures with which ideas can be systematically developed. The content is based on over 50 years of scientific research on creativity and innovation and over 10 years of consulting and moderation experience of the author. All approaches have been tried and tested in real customer projects worldwide. The methods are always embedded in a larger framework that shows how they can be anchored in innovation processes such as design thinking and creative problem solving. The reader learns exactly when, how and why which procedure is used.

The Little Handbook of Innovation Methods

Thinking Tools for Creativity and Innovation

This book is grounded in the Customer Experience Professionals Association (CXPA) framework and addresses the core questions CX practitioners face across its domains. It explores how to design experiences that endure (Customer Understanding &amp; Experience Design), how to align strategy, culture, governance, and metrics to consistently deliver on the brand promise (CX Strategy, Culture &amp; Accountability, Metrics &amp; Measurement), and how to mobilize people, processes, and creative capabilities to drive innovation and sustainable growth (Organizational Adoption &amp; Enablement).

The Nine Golden Rules for CX Success

allerArt / Ein Imprint im Versus Verlag

«Dieses inspirierende Buch zeigt auf der Grundlage von positiver Psychologie und Design Thinking, wie es gelingen kann, den eigenen Weg mutig zu beschreiten.» Prof. Antoinette Weibel, Universität St. Gallen

«Ein wertvoller Begleiter für alle persönlichen Veränderungen und Zukunftsplanungen.» Prof. Isabell Welpe, TU München

«Dieses innovative Playbook bietet genau den richtigen Mix aus Design-Thinking-Methoden, Coaching-Werkzeugen und Systemischer Beratung für die persönliche Entwicklung.» Matthias Mölleney, HWZ und peopleXpert gmbh

Entdecke die positive Kraft der Veränderung! In einer Welt, die sich ständig verändert, liegt die wahre Stärke darin, die Gestaltung deiner Zukunft selbst in die Hand zu nehmen. Michael Lewrick und Jean-Paul Thommen, Pioniere in den Bereichen Transformation und persönliches Wachstum, haben ihre Expertise gebündelt, um dir ein einzigartiges Werkzeug an die Hand zu geben: das «Design Your Future Playbook». 

Dieses Buch ist dein persönlicher Coach, der dich ermutigt, aus der Überforderung auszubrechen und deine Träume in konkrete Schritte zu verwandeln. Mit den bewährten Methoden aus Design Thinking und Coaching, die Lewrick und Thommen in ihrer Arbeit mit Studierenden und Führungskräften erfolgreich anwenden, lernst du, deine eigenen Wünsche und Talente zu erkennen.

Es ist eine Einladung, ein Leben zu gestalten, das nicht nur nach außen gut aussieht, sondern sich auch richtig anfühlt. Ob du deine Karriere neu ausrichten, deine Beziehungen stärken oder einfach einen erfüllteren Alltag leben möchtest – dieses Playbook gibt dir die Inspiration und den Mut, proaktiv zu handeln und jede Möglichkeit zu ergreifen. Denn die größte Chance liegt immer in deiner eigenen Hand.

Veränderungen anstoßen, Selbstwirksamkeit stärken, Wohlbefinden steigern

Das DESIGN YOUR FUTURE Playbook

Innovationsmanagement und Design Thinking

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