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Business and Management (R0)

Anett Erdmann

Susana Fernandez-Lores

Morana Fuduric

Human and Smart Marketing

Strategic Transitions in Intelligence, Sustainability, and Inclusion

&lt;p class="MsoNormal"&gt;&lt;span style="font-family: 'Times New Roman',serif; color: black; mso-bidi-font-weight: bold;"&gt;Part 1: Strateg&lt;/span&gt;&lt;span style="font-family: 'Times New Roman',serif; color: black; mso-bidi-font-weight: bold;"&gt;ic AI Integration and Hybrid Intelligence in Services.- &lt;/span&gt;&lt;span style="font-family: 'Times New Roman',serif; color: black;"&gt;Beyond adoption: A conceptual framework for integrating generative AI in organisations.- From promise to practice: perceptions and barriers to AI-Assisted services in Swiss health insurance.&lt;span style="mso-bidi-font-style: italic;"&gt;- &lt;/span&gt;Achieving more creative performance in co-creation from consumers through physical verbal personification: examination of the role of transportation and mental imagery ability.- Selling in the digital age: tailoring information to B2B buyers' situational needs.- &lt;span style="mso-bidi-font-weight: bold;"&gt;Part 2:&lt;/span&gt;&lt;/span&gt; &lt;span style="font-family: 'Times New Roman',serif; color: black; mso-bidi-font-weight: bold;"&gt;Pro-environmental Values and Sustainable Behaviour.- &lt;/span&gt;&lt;span style="font-family: 'Times New Roman',serif; color: black;"&gt;Valuing repair under cost constraints: evidence from accepted relative repair costs in Europe.- &amp;ldquo;True Price&amp;rdquo; campaigns: consumers emotions and loyalty in food retail.- Exploring consumer preferences for electric vehicle mileage tax structures.- Green to be seen? The moderating role of social visibility in personality-driven sustainable purchase intentions.- &lt;span style="mso-bidi-font-weight: bold;"&gt;Part 3: Human-Centric Dynamics in Relationship Marketing.- &lt;/span&gt;How building rapport with sales personnel can lower consumers&amp;rsquo; chopping costs: the power of consumers&amp;rsquo; sustainable relationship building with sales personnel &amp;amp; its impact on switching cost.- Background music in retail: when taking it slow may benefit you.- The influence of perceived congruity and information processing mode on consumer response to the free gift with purchase promotions.- &lt;span style="mso-bidi-font-weight: bold;"&gt;Part 4: Niche Segments and Market Vulnerabilities. - &lt;/span&gt;Understanding the role of design similarity in shaping attitudes and intentions toward dupe brands.- Blind consumers and ways forward: an up-to-date systematic literature review.- Knowledge sources and export performance: a tri-decadal perspective on the determinants of India&amp;rsquo;s pharmaceutical exports.&lt;/span&gt;&lt;/p&gt;

Sports Economics, Management and Policy

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" European Leagues (England, France, Germany, Italy and Spain) is nearly EUR12 billion. Using systematic and anecdotal evidence from the "Big 5" and additional evidence from other European and some of the South American Leagues (Brazil and Argentina), this book explores the development of soccer as the world's most important team sport and addresses competitive balance across the a large number of leagues. The book also provides the reader with a thorough understanding of the market for players, coaches and referees as well as the demand for soccer, both on TV, at the gate, and in the betting office. Finally, the economic implications of pertinent recent problems, such as hooliganism and racism, are addressed.

Most of the discussion about player salaries, head coach dismissals, stadium subsidies, ticket prices and TV contracts is not very well informed and is based on prejudices. Assembling and interpreting the relevant and available information from an economic viewpoint provides the reader with a fresh new perspective on those subjects. Econometric evidence is presented in the form of graphs and figures instead of regression coefficients and is supplemented by anecdotal evidence. "Economic jargon" will be limited to a minimum in order to give readers a more intuitive understanding of the material.

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" European Leagues (England, France, Germany, Italy and Spain) is nearly €12 billion. Using systematic and anecdotal evidence from the "Big 5" and additional evidence from other European and some of the South American Leagues (Brazil and Argentina), this book explores the development of soccer as the world’s most important team sport and addresses competitive balance across the a large number of leagues. The book also provides the reader with a thorough understanding of the market for players, coaches and referees as well as the demand for soccer, both on TV, at the gate, and in the betting office. Finally, the economic implications of pertinent recent problems, such as hooliganism and racism, are addressed.Most of the discussion about player salaries, head coach dismissals, stadium subsidies, ticket prices and TV contracts is not very well informed andis based on prejudices. Assembling and interpreting the relevant and available information from an economic viewpoint provides the reader with a fresh new perspective on those subjects. Econometric evidence is presented in the form of graphs and figures instead of regression coefficients and is supplemented by anecdotal evidence. "Economic jargon" will be limited to a minimum in order to give readers a more intuitive understanding of the material.

The Economics of Soccer

Conquering the Pitch

Ganzheitliche Konzepte, Methoden und Praxisbeispiele

Strategisches Nachhaltigkeitsmanagement im Einkauf

A science-based, practical blueprint for cultivating a life - at work and at home - full of a sense of belonging, joy and vitality, from the New York Times bestselling author of The Culture Code<ul><li>How do we set about finding greater fulfilment in our lives?</li><li>How do we achieve a sense of well-being?</li><li>How do we foster relationships that will add depth and meaning to our existence?</li><li>How, in other words, do we go from living to flourishing?</li></ul>In his new book, bestselling author Daniel Coyle trains his expert eye on the people who have demonstrated exceptional powers of dynamism and connectivity, and teases out their secrets.<ul><li>The Chilean miners who withstood being trapped deep underground for 33 days by establishing rituals of belonging and purpose.</li><li>The Dutch community that sparked urban renewal through a smart system of self-organisation.</li><li>The delicatessen in Michigan that has grown into a multi-million dollar enterprise, not by writing business plans but by shaping attentional space - focussing on how people show up, listen and engage.</li></ul>From such remarkable stories of individual and group achievement, Coyle distils the core dynamics that make them possible - and, in the process, shows how small, deliberate shifts in how we think and interact can create extraordinary impact.Whether you are seeking a deeper sense of personal contentment or aspiring to transform a team or community, Flourish is the indispensable guide to shaping the future you want.

The Transformative Power of Creating Community

Flourish

Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective.&nbsp;
 Reflecting new developments as well as the state of the art,
 t
 his Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few.&nbsp;
 Three sections provide a clear outline of:<ul><li>Conceptual andprocedural tools, such as ethics, evaluation and key thinkers;</li><li>Social marketing techniques and interventions, including social media, digital campaigns and storytelling;</li><li>Varieties of applications of social marketing, such as health, inequality and crime.</li></ul>
 With coverage of theories, models, contexts and applications of social marketing, as well as contributions from global experts, this is the first definitive resource for scholars and students interested in using social marketing principles for the good of society.&nbsp;

The Palgrave Encyclopedia of Social Marketing

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Advancing Methods for Interdisciplinarity in the Social Sciences

The ground-breaking fourth edition of Stewart and Shamdasani’s highly acclaimed and widely cited guide to focus group research has arrived—fully updated for today’s digital research landscape.This essential new edition delivers cutting-edge guidance on conducting online focus groups, leveraging digital tools for participant recruitment and engagement, analyzing qualitative data in virtual environments, and integrating artificial intelligence into modern focus group research practices.Renowned for its strong foundation in social science theory and practical application, this definitive resource equips researchers, academics, and practitioners with actionable strategies for designing, conducting, and interpreting focus group studies with confidence and rigor.Covering a broad spectrum of real-world applications, the book demonstrates how focus group research drives discovery and insight across diverse fields including marketing, healthcare and medicine, public policy, political science, law, and beyond.The fourth edition also continues its distinguished coverage of international focus group research, helping readers navigate cross-cultural contexts and global research challenges with expertise.Whether you are a seasoned researcher or new to qualitative methods, this indispensable volume is your authoritative guide to the evolving future of focus group research.David W. Stewart
 is President’s Professor of Marketing and Business Law (Emeritus) at Loyola Marymount University, USA. He currently serves as Chair of the Marketing Accountability Standards Board. He is the author of more than 350 published papers and twenty-one books. His contributions have been recognised through numerous awards, including the 2025 William L. Wilkie Marketing for a Better World Award conferred by the American Marketing Association.
 Prem N. Shamdasani 
 is Associate Professor of Marketing in the NUS Business School at the National University of Singapore. He has worked with more than 130 global and Asian organizations in executive development and consulting both in Singapore and internationally and has received 23 awards for teaching excellence, including six university awards and 17 business school awards. He has also received the distinguished honour of inclusion in the NUS Honour Roll (Teaching Hall of Fame) twice, in 2007 and 2024.

The ground-breaking fourth edition of Stewart and Shamdasani’s highly acclaimed and widely cited guide to focus group research has arrived—fully updated for today’s digital research landscape.This essential new edition delivers cutting-edge guidance on conducting online focus groups, leveraging digital tools for participant recruitment and engagement, analyzing qualitative data in virtual environments, and integrating artificial intelligence into modern focus group research practices.Renowned for its strong foundation in social science theory and practical application, this definitive resource equips researchers, academics, and practitioners with actionable strategies for designing, conducting, and interpreting focus group studies with confidence and rigor.Covering a broad spectrum of real-world applications, the book demonstrates how focus group research drives discovery and insight across diverse fields including marketing, healthcare and medicine, public policy, political science, law, and beyond.The fourth edition also continues its distinguished coverage of international focus group research, helping readers navigate cross-cultural contexts and global research challenges with expertise.Whether you are a seasoned researcher or new to qualitative methods, this indispensable volume is your authoritative guide to the evolving future of focus group research.

Theory and Practice

Focus Groups

How do today's celebrities have the enormous power and influence to be able to push products and change minds? The dizzying proliferation of platforms, channels, and content formats in today's digital world has fed a ravenous market for celebrity culture. Companies fork out billions each year to hire celebrities and influencers to endorse products, brands, political figures, and charitable causes--because the right celebrity endorsement is worth its weight in gold. In The Golden Pitch, Martha Laham reveals how celebrities leverage their fame to drive consumer choices and sway opinions, and how companies harness this star power to move products and engage audiences. Through a vivid array of historical and contemporary examples and stories, she delves into the history of celebrity, society's fascination with fame, the use of influencer endorsements, the rise of the microcelebrity, and the future of fame and celebrity in the digital age. This in-depth look at the persuasive power of celebrities and influencers uncovers the roots of celebrity worship and illustrates the significant role that the media has played in fueling today's celebrity culture. With a thoughtful consideration of the next stage in the evolution of celebrity and influence, The Golden Pitch also charts the future of fame and how it will influence brands, advertising, politics, and more in the years to come.

How Celebrities and Influencers Shape the Way We Think, Feel, and Act

The Golden Pitch

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

The Little Book of Business

In gesättigten und zunehmend kompetitiven Märkten wird Beziehungsführerschaft zum entscheidenden strategischen Erfolgsfaktor. Neben Qualitäts- und Kostenführerschaft rückt damit das Relationship Marketing als systematisches Management von Kundenbeziehungen in den Fokus moderner Unternehmensführung.Dieses Buch vermittelt einen umfassenden Überblick über die Konzeption und Umsetzung des Relationship Marketing. Es entwickelt einen konsistenten Managementansatz, der die Steuerung von Kundenbeziehungen entlang aller relevanten Phasen strukturiert – von der Analyse über die strategische Ausrichtung und operative Umsetzung bis hin zu Implementierung und Kontrolle. Das Werk richtet sich an Studierende sowie Fach- und Führungskräfte, die Kundenbeziehungen strategisch gestalten und langfristig Wettbewerbsvorteile aufbauen wollen.Ausgezeichnet mit dem Georg-Bergler-Preis der GfK und des Fachverlags Handelsblatt.Aus dem Inhalt 
 • &nbsp; &nbsp;
 Grundlagen und Konzepte:
 Konzeptionelle und theoretische Grundlagen für das Relationship Marketing und eine Beziehungsführerschaft für Unternehmen.
 
 • &nbsp; &nbsp;
 Analyse und Strategie: 
 Methoden zur Analyse von Kundenbeziehungen sowie zur Entwicklung wirksamer Akquisitions-, Bindungs- und Rückgewinnungsstrategien.
 
 • &nbsp; &nbsp;
 Operative Umsetzung:
 Zentrale Instrumente zur aktiven Gestaltung von Kundenbeziehungen – von Customer Experience bis Kundenwertmanagement.
 
 • &nbsp; &nbsp;
 Implementierung und Kontrolle: 
 Schaffung von beziehungsorientierten Strukturen, Systemen und Kultur sowie Methoden der Wirkungskontrolle.
 
 • &nbsp; &nbsp;
 Branchen und Perspektiven:
 Spezifische Ausprägungen des Relationship Marketing in verschiedenen Branchen sowie ein Ausblick auf zukünftige Entwicklungen.
 
 Die Autoren
 Professor Dr. Dr. h.c. mult. Manfred Bruhn
 ist Professor der Betriebswirtschaftslehre an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München.
 Dr. Maxim Saleschus
 ist Postdoktorand und Dozent am Lehrstuhl für Dienstleistungsmanagement am Institut für Marketing &amp; Management der Universität Hohenheim sowie Dozent an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel.

In gesättigten und zunehmend kompetitiven Märkten wird Beziehungsführerschaft zum entscheidenden strategischen Erfolgsfaktor. Neben Qualitäts- und Kostenführerschaft rückt damit das Relationship Marketing als systematisches Management von Kundenbeziehungen in den Fokus moderner Unternehmensführung.
 
 Dieses Buch vermittelt einen umfassenden Überblick über die Konzeption und Umsetzung des Relationship Marketing. Es entwickelt einen konsistenten Managementansatz, der die Steuerung von Kundenbeziehungen entlang aller relevanten Phasen strukturiert – von der Analyse über die strategische Ausrichtung und operative Umsetzung bis hin zu Implementierung und Kontrolle. Das Werk richtet sich an Studierende sowie Fach- und Führungskräfte, die Kundenbeziehungen strategisch gestalten und langfristig Wettbewerbsvorteile aufbauen wollen.
 Ausgezeichnet mit dem Georg-Bergler-Preis der GfK und des Fachverlags Handelsblatt.

Das Management von Kundenbeziehungen

Relationship Marketing

An Organizational Zemblanity Framework

Strategic Downgrade of Products and Services

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. "In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth." - Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue-but does so predictably, allowing you to focus on what truly matters to you. Drawing on nearly two decades of membership experience, Stu shares: · Three telltale signs that you have a perfect market for a membership site · How to effortlessly attract new members-even if you don't like to "sell" · Why closing your doors will lead to faster and more explosive growth in your membership · A simple blueprint for creating irresistible content that keeps your members coming back for more · What to do in the first 30 days to triple the lifetime value of your members Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to create financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

In Organisationen wirken nicht nur jene, die laut Organigramm Verantwortung tragen. Oft sind es informelle Netzwerker, Schattenstrategen und vertrauensvolle Schnittstellenpersonen, die Entscheidungen vorbereiten, Informationen bündeln und Machtverhältnisse prägen. Dieses Buch beleuchtet die fast vergessene Rolle des Factotums: Menschen ohne klaren Titel, aber mit hoher Wirkung. Der Autor analysiert, wie solche Organisationsgestalter entstehen, warum sie besonders in komplexen, chaotischen und stark personalisierten Strukturen unverzichtbar werden – und in welchen moralischen Grauzonen sie agieren. Ein klarsichtiger Beitrag zu informeller Macht, lateraler Führung, Vertrauen, Einfluss und Organisationsdynamik.
Der Inhalt
<ul>
<li>Die Rolle des Factotums: Funktionen, Facetten und Abgrenzung zu Lakai, Intendant und Primus inter Pares</li>
<li>Informelle Macht in Organisationen: Schattenstrategien, Netzwerke und Einfluss ohne formale Position</li>
<li>Das chaotische Milieu: VUCA, geringe Formalisierung, Personenzentrierung und Vertrauen statt Regeln</li>
<li>Die Werkzeuge des Factotums: Vertrauen, Information, Einfluss und laterale Führung</li>
<li>Das Spiel der Organisation: Mikropolitik, Regeln, Fairness und strategisches Handeln</li>
<li>Moralische Grenzbereiche: brauchbare Illegalität, Wahrheit, Hinterzimmer und Legitimität</li>
<li>Charakter, Unabhängigkeit und Ende einer außergewöhnlichen Rolle</li>
</ul>

In Organisationen wirken nicht nur jene, die laut Organigramm Verantwortung tragen. Oft sind es informelle Netzwerker, Schattenstrategen und vertrauensvolle Schnittstellenpersonen, die Entscheidungen vorbereiten, Informationen bündeln und Machtverhältnisse prägen. Dieses Buch beleuchtet die fast vergessene Rolle des Factotums: Menschen ohne klaren Titel, aber mit hoher Wirkung. Der Autor analysiert, wie solche Organisationsgestalter entstehen, warum sie besonders in komplexen, chaotischen und stark personalisierten Strukturen unverzichtbar werden – und in welchen moralischen Grauzonen sie agieren. Ein klarsichtiger Beitrag zu informeller Macht, lateraler Führung, Vertrauen, Einfluss und Organisationsdynamik.Der Inhalt<ul><li>Die Rolle des Factotums: Funktionen, Facetten und Abgrenzung zu Lakai, Intendant und Primus inter Pares</li><li>Informelle Macht in Organisationen: Schattenstrategien, Netzwerke und Einfluss ohne formale Position</li><li>Das chaotische Milieu: VUCA, geringe Formalisierung, Personenzentrierung und Vertrauen statt Regeln</li><li>Die Werkzeuge des Factotums: Vertrauen, Information, Einfluss und laterale Führung</li><li>Das Spiel der Organisation: Mikropolitik, Regeln, Fairness und strategisches Handeln</li><li>Moralische Grenzbereiche: brauchbare Illegalität, Wahrheit, Hinterzimmer und Legitimität</li><li>Charakter, Unabhängigkeit und Ende einer außergewöhnlichen Rolle</li></ul>

Wie Schattenstrategen jenseits der Hierarchie Entscheidungen beeinflussen

Das Factotum – informeller Einfluss in Organisationen

Human and Smart Marketing

Weitere Titel zum Thema