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Healthcare Relationship Marketing
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Healthcare Relationship Marketing

Strategy, Design and Measurement
Buch (broschiert)ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark

Juni 2024, ca. 260 Seiten, Englisch
Taylor and Francis
978-1-03-283839-7

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