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Guarino Alan C.: Greatness Code

Greatness Code

The Formula Behind Unstoppable Success

Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work. As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she's cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home. You'll learn how to execute a social game plan to navigate any social situation; how to speed-read faces for 7 universal 'micro-expressions' that can be used to predict people's emotions; and much more besides. When you understand the laws of human behaviour you can get along with anyone. With Vanessa's help, you will never interact in the same way again.

The Science of Succeeding with People

Captivate

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

Creating Success series

Leadership is one of the most important skills in any career, but earning trust and bringing people with you can be a challenge. How to Be a Leader is your practical guide to becoming a confident and effective leader at work. Learn how to develop your own leadership style, set clear standards and motivate others to perform at their best. From handling challenges to your authority to building credibility and direction, this book breaks down the core principles of leadership into simple, actionable steps. Written by leadership expert Mike Clayton and built around the author's Leadership CREST model, this accessible guide is packed with practical advice and real-world insight you can apply straight away. With How to Be a Leader, you'll feel more confident stepping up, guiding your team and delivering results.

Set Standards, Meet Needs and Bring People With You

How to Be a Leader

Networking can feel intimidating, but building the right professional relationships can have a powerful impact on your career and personal growth.

A Guide to Professional Relationship Building and Connecting with Purpose

How to Network

HBR's 10 Must Reads

Command the room--whether you're speaking to five people or five hundred.If you read nothing else on public speaking and presenting, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you prepare what you want to say, connect with your audience, and deliver your message with impact.This book will inspire you to: <ul><li>Build your talk around a clear point of view</li><li>Leverage storytelling to drive change</li><li>Respond thoughtfully when you're put on the spot</li><li>Gain buy-in for your next big idea</li><li>Translate data into clear visualizations and takeaways</li><li>Show the feelings behind your words--authentically</li></ul>HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Public Speaking and Presenting, Updated and Expanded

What if most leaders are making their job much harder than it needs to be? Nobody asked you to hold every answer, control every outcome or take the weight alone. It's exhausting, and it doesn't even work.In this engaging leadership fable, CEO Richard Mansfield discovers that every relationship his leadership depends on - his CHRO, his CFO, his executive team, his Chair, his investor - runs on a contract he wrote in his head and never showed to anyone. With the help of his coach, Nigel, he learns to make the implicit explicit - one relationship at a time. It is uncomfortable. It is also, as Nigel promises, simple.This is a book for anyone who sits on an executive team, as every senior leader must pay attention to this specific, practical mechanism of contracting. Honest conversation is not a soft skill sitting alongside performance; it is the mechanism that produces it.Discover: - Reflective questions at the end of each chapter to help you apply the ideas to your own team. - Three practical frameworks you can apply immediately: the relationship map, contracting, and observation-based feedback. - VECTRA, a diagnostic model for reading an executive team as a system.

The surprisingly simple way to succeed in the C-suite

Leadership is Easy

Navigating the Depths of Curiosity and Connection to Build Organizational Flow

The Diver

The Life-Changing Power of Making Do

The Jugaad Mindset

HBR Emotional Intelligence Series

Change is inevitable. How you deal with it is under your control.Change is rarely a one-time event. At any point, you may face a shakeup at work, a life transition, a sudden loss, a new opportunity, or any number of other disruptions to the norm. Change can be fast and unpredictable, and when you're dealing with it repeatedly, the emotional toll can be high.This book will help you navigate change more confidently. You'll learn how to approach new situations with an open mind, build the strength to work through change, and ultimately develop the resilience you need before the unexpected occurs. HOW TO BE HUMAN AT WORK. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Change Resilience (HBR Emotional Intelligence Series)

The creator and CEO of ProWritingAid uses the latest science of peak performance and psychology to reveal how, in only four minutes a day, writers can become "creative athletes" and unlock their greatest asset: their mind.The Writer's Mind solves the biggest problem in writing: the unfinished manuscript.Most writers don't struggle because they lack talent, discipline, or ideas. They struggle because of what happens in their minds when they sit down to write. Even motivated, skilled writers find themselves blocked by self-doubt, perfectionism, procrastination, and emotional exhaustion. The creative brain must constantly switch between imagination and focus-often over long periods-and this unique mental demand makes writing feel harder than it needs to be.In The Writer's Mind, Chris Banks draws on neuroscience, positive psychology, cognitive behavioral science, and a decade of first-hand research with millions of writers to reveal a simple truth: mindset-not craft-is the primary factor that determines whether writers finish their work or quietly give up.Introducing writers to how their brains actually work, including the concept of the mind as an 'energy landscape' shaped by habits, beliefs, and emotional patterns, readers learn how common 'writing blocks' form, why their biggest strengths often hide their biggest limitations, and how small, intentional mental practices can rewire creativity, focus, and resilience. These tools help writers quiet their inner critic, escape overthinking, build sustainable focus, and develop a healthier relationship with their creative work.Blending science and storytelling, The Writer's Mind reframes writing from an uphill battle into a sustainable creative practice. It offers writers not inspiration alone, but a clear, compassionate operating manual for consolidation, consistency, and joy.

The Writer's Mind

A guide to organizational transformation targeting the country's trillion-dollar stagnancy problem-the "frozen middle" of corporate America-and offering strategies to overcome bureaucratic setbacks that hinder innovation, profit, and fulfillment Corporate America has a trillion-dollar problem: the frozen middle-paralysis in the critical layer of management caught between high-level leadership's vision and frontline employees' execution. This paralysis causes even the most promising initiatives to stall out. It traps passionate managers in inertia and stymies senior leadership. And every year it's costing companies billions. As experts in organizational transformation, Jimmy Leppert and Justin Wasserman have spent their careers figuring out how to thaw the frozen middle. Their consulting firm, Empactful Advisors, has led major organizations-including Chevron, Merck, and the Department of Defense-to generate more than $5 billion in cost savings and revenue growth. The key to their success comes from aligning senior leadership and middle management, using empathy and practical frameworks to illuminate the blocks that both sides face, and showing how they can shift from utter disconnect to collaborative goal setting that helps all parties-as well as the company-hit their targets. In Thaw, Leppert and Wasserman share their field-tested methods for turning strategic goals into tangible outcomes. Along the way, they offer a road map for employees at all levels to learn how to move through the bottlenecks that hold their organizations back and facilitate meaningful change. Middle managers will be empowered to unlock stalled careers, and senior leaders will learn how to galvanize their workforce and achieve bold, accelerated change. In the age of AI, a playbook for improving-and celebrating-human contribution is more essential than ever. Sharp, confident, and timely, Thaw is poised to be the definitive book on ending organizational paralysis and unlocking true potential.

Unfreeze Middle Management to Unlock Strategy, Innovation, and Growth

Thaw

A silent epidemic is taking place. More and more frequently, executives and mid level leaders are experiencing the trauma of an unexpected professional exit and enforced silence, such as through an NDA (non-disclosure agreement). The cost in terms of identity disruption, personal and professional fall-out, with the erosion of self-worth can be paralyzing.But being told to 'zip it' is not the end of the story. Dr Claire Handby draws on years of top-level business experience, exposure and executive coach credentials, to set out a bold way forward.Reclaim your narrative, rediscover your agency and own your identity, to step boldly into the next chapter of your life and career with confidence.<ul> <li> The first book to address directly this growing but little-acknowledged business practice and its personal and professional impact. </li> <li> Includes case studies demonstrating the trajectory into positive career advancement </li> <li> Deals with both the emotional side and the practical aspects of this traumatic journey. </li> </ul>

The essential guide for those who’ve been professionally silenced

Zip It

Greatness Code

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