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Maverick F: Future-Proof Marketing

Future-Proof Marketing

Navigating AI's 2030 Horizon: A Strategic Guide to Emerging Technologies, Skill Shifts, and Ethical Leadership in the AI-Powered Era

Authors Equity

The 4 Steps That Turn Anyone into a Creative Thinker

How Ideas Work

Two former Walt Disney Imagineering leaders and designers take on a major gap in team leadership: the lack of a reliable method for collaboration that consistently drives success, innovation, and efficient problem-solving while also minimizing burnout and interpersonal friction. Drawing on their experience at Walt Disney Imagineering and additional work with companies such as Sony, Heineken, and Mattel, Tricia Cerrone and Edward J. van Luinen, Ed.D share a practical approach leaders can apply in any industry, on any team, right away. At Disney, Tricia and Edward were tasked with co-leading a global high-stakes, multi-year initiative across 120+ disciplines; in the process of uniting creative, technical, and operational teams around shared outcomes, they developed and later refined the collaborative leadership skills and repeatable method presented in this book. Their simple, human approach centers on five everyday behaviors-Generosity, Resourcefulness, Co-Creation, Action, and Gratitude-guided by Noble Purpose and an Instant Implementation Roadmap. The result is a clear, step-by-step way to build trust, unlock ideas, move faster, and sustain energy without new software, restructures, or big budgets. And the ripple effects are powerful: greater innovation, faster decisions, healthier culture, organic professional growth, more resilient people, stronger ROI, and higher engagement. Inside you'll get: A repeatable method that fits any leadership style or team structure. Stories and examples from Disney and beyond that show the method in action. Immediate techniques for safer teams, better brainstorms, quicker pilots, and meaningful recognition. A plan to scale collaboration and overcome common barriers like ego, silos, and burnout.

A Roadmap to Stronger Leaders, Happier Teams, and Big Results

Collaborate to Compete

Healthcare strategy tends to be a "black box" affair, shrouded in mystery by consulting firms or in foggy recollection from a long-ago college text. Dawn Carter believes it doesn't have to be that way. Based on more than 30 years' experience as a healthcare strategist, she has written a straightforward, consistently practical handbook for practitioners of every kind: seasoned executives, emerging leaders, board members, and students alike.That book is Strategic Planning for Healthcare: How to Implement a LIVING Strategy. Rather than abstract theory or academic jargon, it is a step-by-step guide for anyone who wants to understand how a winning strategy evolves and how it creates positive change. Filled with anecdotes from real-world engagements, the book also introduces Great Health System, a hypothetical organization whose strategy takes shape across every chapter, tying the entire process together.The LIVING framework - built around six essential elements of strategy formation and execution - gives practitioners at every level a shared language and a clear path forward. At the same time, the book is focused on why-to as much as how-to. Carter's conviction is that strategy isn't a chore or a compliance exercise. Done right, it is the beating heart that keeps healthcare organizations moving forward in an increasingly difficult environment.With fresh analogies in every chapter drawn from art, history, engineering, and beyond, LIVING Strategy makes the unfamiliar immediately recognizable and keeps the pages turning.For readers who enjoyed If Disney Ran Your Hospital or Hardwiring Excellence, this is the book on healthcare strategy that you've been waiting for.

How to Implement a LIVING Strategy

Strategic Planning for Healthcare

You can't separate marketing, product, and AI anymore-The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology-now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents-dispassionate digital proxies with perfect memories, programmed to act in their users' best interests-are taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better-through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption-they will define the future of commerce.

Rethinking Growth, Strategy, and Brand Power in an AI-First World

The Algorithmic Shopper

PublishU

From Honduras to Kenya

Hindsight Journey

Explore how autonomous AI agents are transforming financial markets and decision-making&nbsp; In&nbsp;Agentic Finance: Mathematics, Architecture, and Governance for AI Agents in Finance,&nbsp;Miquel&nbsp;Noguer&nbsp;Alonso and David Pacheco Aznar examine the emerging field where autonomous AI systems&nbsp;operate&nbsp;independently in financial contexts. The book explores how agentic technologies&nbsp;-&nbsp;AI systems capable of independent reasoning, planning, and action&nbsp;-&nbsp;are reshaping how financial institutions approach analysis, trading, and risk management.&nbsp; The book&nbsp;explores&nbsp;the mathematical foundations powering autonomous AI agents, from the algorithms enabling independent decision-making to the frameworks governing multi-agent financial systems. Readers gain insight into how innovators are applying these technologies across trading, portfolio management, and market analysis, along with the technical principles driving this transformation.&nbsp; Readers will also discover:&nbsp; <ul> <li>The core mathematical concepts underlying autonomous AI systems, including reinforcement learning, optimization, and probabilistic reasoning frameworks&nbsp;</li> </ul> <ul> <li>How leading innovators are deploying agentic AI across trading, risk assessment, portfolio optimization, and financial forecasting applications&nbsp;</li> </ul> <ul> <li>Technical architectures enabling AI agents to&nbsp;operate&nbsp;autonomously while&nbsp;maintaining&nbsp;appropriate oversight&nbsp;and governance in financial environments&nbsp;</li> </ul> <ul> <li>Real-world applications&nbsp;demonstrating&nbsp;how autonomous systems analyze markets, execute strategies, and adapt to changing conditions&nbsp;</li> </ul> <ul> <li>The evolving regulatory and ethical landscape surrounding autonomous AI decision-making in high-stakes financial contexts&nbsp;</li> </ul> Agentic Finance&nbsp;serves quantitative analysts, financial technologists, AI researchers, portfolio managers, and business leaders&nbsp;seeking&nbsp;to understand how autonomous AI systems are transforming financial services. It provides the technical foundation needed to evaluate and implement agentic technologies.

Mathematics, Architecture, and Governance for AI Agents in Finance

Agentic Finance

Half your newsfeed says you're hopelessly behind on AI. The other half says it's a sham. Both are engineered to make you click - and both lead to the same place: paralysis. Because what passes for AI expertise right now is mostly a temporary information advantage masquerading as expertise. *Fair Game* is the way out. Rob Collie knows that paralysis firsthand. As CEO of a data consulting firm, he watched AI threaten to upend the very business he'd spent a decade building. When fear finally drove him to dig in, what he discovered was unexpected: AI success isn't really about AI. It's about data - and the software around it. Problems he's been solving for thirty years. This book is the distillation of what Collie and his team learned building real AI solutions for real businesses - not theorizing from a stage. *Fair Game* walks you through how AI systems actually work, not at the PhD level, and not at the hand-wavy keynote level, but at the Goldilocks level where real decisions get made. You'll learn: - A five-part recipe for AI success you can apply to any project - Why successful AI is always custom AI - and why "custom" is less scary than it sounds - How to evaluate any AI proposal, hire the right team, and know when you're being sold snake oil You'll understand everything from how LLMs actually work to why your proprietary business knowledge is the one thing AI can't get on its own - all without jargon and using analogies you'll actually remember. Each chapter ends with a practical cheatsheet you can bring to your next meeting. By the time you've finished, the five-part recipe won't feel like a framework. It'll feel like common sense. You don't need to become an engineer. You need to become an architect - someone who knows what to build, what to demand, and what to call BS on. Because AI isn't out of reach. It's fair game.

Customizing AI to Your Business Is Easier Than You Think

Fair Game

An indispensable guide to dealing with disasters from one of today's foremost thinkers in crisis management, now updated with a new afterword "In a world marred by preventable miscalculation, Juliette Kayyem's The Devil Never Sleeps provides a playbook for making it out alive." -The New Yorker The future may be unpredictable, but nowadays, disasters are not. We live in a time of consistent catastrophe, where things more often go wrong than right. So why do we still fumble when crisis strikes? In The Devil Never Sleeps, Juliette Kayyem outlines a radical new way to prepare for disasters. Traditional principles of crisis management, focused on preventing disasters, are no longer viable. We need a forward-thinking approach that allows us to respond, recover, and build more resilience when crisis occurs. Drawing on her experience in national security and assessing real-life examples-from natural disasters like the California wildfires to human-made ones like airplane collisions-Kayyem identifies common lessons that can be implemented now to limit harm in the future. The Devil Never Sleeps is an essential guide for developing strategies that actually work in the face of perpetual catastrophe.

Learning to Live in an Age of Disasters

The Devil Never Sleeps

Underground Techniques for Influencing Decisions and Winning More Clients

Sales Secrets of a Mind Reader

Indecision is a fact of life.We can't decide what film to watch, dinner to make or wine to buy. We hesitate before committing to romantic relationships and then again before breaking up. We worry about how best to invest our money, time, and energy. In contrast, we admire those individuals who can make quick decisions and stick to them with ease.But what if the line we've been sold - that indecision is bad, unhelpful, weak - is wrong?In this ground-breaking book, two leading psychologists upend the traditional decision mindset and reveal the hidden benefits of staying undecided. Drawing on the latest neuroscience and a wealth of examples from current affairs, history and popular culture, Ophelia Deroy and Bahador Bahrami provide fresh insight on everything from online dating and parenting to the gig economy and the way we vote. In so doing, they reveal that our obsession with decision-making does us more harm than good. Offering a radical, and often counterintuitive, new perspective on our everyday predicaments, Indecision encourages us to cultivate the power of an unresolved mind for happier, healthier lives.

The Benefits of Not Making Up Your Mind

Indecision

In a world that worships disruption, the most revolutionary thing you can do is hold steady. For more than a decade, Whitney Johnson preached the gospel of disruption. She co-founded the Disruptive Innovation Fund with Clayton Christensen. Disruption is in her company's name. But over time, a pattern emerged: The leaders and organizations coming to her didn't need more disruption. They needed stability, the very thing our culture has trained us to overlook. Drawing on original research with over 300 professionals across industries, Johnson reveals a striking finding: 96 percent of employees want more stability or a balanced approach to change, yet they experience disruption at nearly twice the rate their managers perceive. The result? Burnout, turnover, and organizations that exhaust themselves with motion that never becomes progress. Meanwhile, research shows companies with stable foundations deliver 80 percent higher shareholder returns over a decade than their peers. Johnson's Steady will show you how to build stability within organizations, how to identify and champion the people doing the invisible work of holding things together, and how to cultivate the inner steadiness that lets you be a grounding force for others. For leaders who have leaned into disruption and found themselves exhausted, for those who sense the relentless churn isn't working, Steady offers a framework for something different. And for those who have been doing the stabilizing work all along, this book is a declaration: Your work matters. It has always mattered.

The Power of Stability in a Disrupted World

Steady

Future-Proof Marketing

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